Evelyn Mora

Last updated
Evelyn Mora
Born (1992-04-09) April 9, 1992 (age 32)
Vaasa, Finland
NationalityFinnish
Citizenship Finland
Years active2014–present
Known forFounder of Helsinki Fashion Week
Website evelynmora.com

Evelyn Mora (born Kimia Moradzadeh; April 9, 1992) is a Finnish entrepreneur and the founder of Helsinki Fashion Week, managed by the Nordic Fashion Week Association. [1] [2] [3] [4] In 2021, Nordic Fashion Week filed for bankruptcy, [5] and Mora founded VLGE Inc., an internet company in Paris. [6] Mora was also the founder of Studio Eneas, which faced criticism from others in the fashion industry for charging aspiring models and their parents for "paid folders" and thousands of euros for overseas trips. [7] In response, Studio Eneas ceased operations and rebranded as the Evelyn Mora Corporation. [8]

Helsinki Fashion Week, founded by Evelyn Mora, became the world’s first and most sustainable fashion week, recognized globally for its eco-conscious approach to the fashion industry. [9] In 2020, she introduced the world’s first 3D fashion week,[ citation needed ] revolutionizing the industry with a fully digital and immersive event powered by virtual avatars. As the founder and CEO of VLGE Inc., Evelyn Mora secured $2 million in funding from the British Fashion Council and Venrex to develop metaverse technology and expand the platform’s capabilities. In 2022, she became the first female founder and CEO to receive a $2 million investment from the L’Oréal Group’s Female Founders Fund, solidifying her position as a leader in merging sustainability, technology, and fashion innovation. [10]

Biography

French-Finnish Mora is also of Iranian descent through her mother. [11] Born in Vaasa and raised in Helsinki, Finland, Mora worked as a fashion photographer in Paris and London before returning to Finland. [4] [12] In 2019 the event banned the use of leather in garments shown during the week. [13] [14] Vogue Italy described the event as "the very first 100% fully sustainable fashion week," [15] which Mora later corrected in various outlets noting "there is no such thing as 100% sustainable yet" and that sustainability is more of "a mindset." [16] [17]

Mora is a board member of the Nordic Fashion Association. [18]

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References

  1. ↑ "Industry Insiders: Evelyn Mora, CEO of Helsinki Fashion Week". Launchmetrics. Retrieved 2020-01-24.
  2. ↑ "Meet Evelyn Mora, the Sustainability Trailblazer Behind Helsinki Fashion Week". Vilda Magazine. 2019-02-01. Retrieved 2020-01-24.
  3. ↑ Rabimov, Stephan. "From Helsinki To The Moon: How Finland Is Changing The Role Of Fashion". Forbes. Retrieved 2020-01-25.
  4. 1 2 Kosonen, Susanna (July 24, 2014). "Evelyn Mora ilmestyi kuin tyhjästä ja perusti Helsinkiin yli 300 mallin mallitoimiston". Helsingin Sanomat (in Finnish). Retrieved August 24, 2020. SUOMALAIS-RANSKALAINEN Evelyn Mora ... syntyi Vaasassa ... synnyinnimi on Kimia Moradzadeh
  5. ↑ Kauppalehti. "Nordic Fashion Week ry | Yritys- ja taloustiedot | Kauppalehti". Tärkeimmät talousuutiset | Kauppalehti (in Finnish). Retrieved 2021-06-15.
  6. ↑ Socha, Miles (2021-02-12). "Entrepreneur Expands Digital Fashion Week Into a Whole Village". WWD. Retrieved 2021-05-15.
  7. ↑ "Evelyn Mora ilmestyi kuin tyhjästä ja perusti Helsinkiin yli 300 mallin mallitoimiston". Helsingin Sanomat (in Finnish). 2014-07-24. Retrieved 2021-06-03.
  8. ↑ "Mallitoimistot puhuvat suoraan: Maksulliset mallikansiot silkkaa rahastusta – "Selfie riittää meille"". mtvuutiset.fi (in Finnish). 2016-01-31. Retrieved 2021-06-03.
  9. ↑ "Helsinki: the first 100% sustainable fashion week". Vogue.it. 2018-03-05. Retrieved 2025-01-09.
  10. ↑ Socha, Miles (2023-01-12). "L'Oréal Is Among New Investors in Metaverse Developer Digital Village". WWD. Retrieved 2025-01-09.
  11. ↑ Malvasio, Gabriela (June 7, 2018). "La fotógrafa que se convirtió en guerrera de la moda sustentable". El Observador (in Spanish). Retrieved 24 August 2020. De madre iraní, Evelyn Mora
  12. ↑ Press, Clare (2018-07-19). "Meet the millennial behind Finland's disruptive sustainable fashion week". Vogue Australia. Retrieved 2020-01-25.
  13. ↑ "Fashion "needs to rapidly develop" beyond animal leather says Helsinki Fashion Week founder". Dezeen. 2019-07-30. Retrieved 2020-01-25.
  14. ↑ Conlon, Scarlett (2018-08-17). "Helsinki fashion week to ban leather as vegan fabrics catch on". The Guardian. ISSN   0261-3077 . Retrieved 2020-01-25.
  15. ↑ "Helsinki Fashion Week. Absolutely Green". Vogue.it. 2018-08-01. Retrieved 2020-01-25.
  16. ↑ "Meet Evelyn Mora, the Sustainability Trailblazer Behind Helsinki Fashion Week". Vilda Magazine. 2019-02-01. Retrieved 2021-03-11.
  17. ↑ "The Future Is On Our Side: A Conversation With Evelyn Mora About Creating A Disruptive New Vision For Fashion Weeks". Lissome Magazine. Retrieved 2021-03-11.
  18. ↑ "Helsinki Fashion Week Bans Leather". Vegan Designer Bags. 2018-10-03. Retrieved 2020-01-25.
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