Evelyn Mora

Last updated
Evelyn Mora
Born
Kimia Moradzadeh

(1992-04-09) 9 April 1992 (age 33)
Vaasa, Finland
Years active2014–present
Known forFounder of Helsinki Fashion Week
Website evelynmora.com

Evelyn Mora (born Kimia Moradzadeh; 9 April 1992) is a Finnish entrepreneur and the founder of Helsinki Fashion Week, which was managed by the Nordic Fashion Week Association. [1] [2] [3] [4]

Contents

Early life

Mora is of French-Finnish[ citation needed ] and Iranian descent through her mother. [5] Born in Vaasa, Finland, and raised in Helsinki, Mora worked as a fashion photographer in Paris and London before returning to Finland. [4] [6]

Career

Mora founded Helsinki Fashion Week, an event that focused on an eco-conscious and sustainable approach to the fashion industry. [7]

In 2019, the event banned the use of leather in garments shown during the week. [8] [9] Vogue Italy described it as "the very first 100% fully sustainable fashion week," [10] though Mora later clarified that "there is no such thing as 100% sustainable yet," stating that sustainability is more of "a mindset." [11] [12]

In 2021, the Nordic Fashion Week filed for bankruptcy. [13] That same year, Mora founded VLGE, an internet company based in Paris. [14]

Mora was also the founder of Studio Eneas, which faced criticism from industry professionals for charging aspiring models and their parents for "paid folders" and overseas trips. [15] Following the criticism, Studio Eneas ceased operations and rebranded as the Evelyn Mora Corporation. [16]

In 2022, Mora reportedly became the first female founder and CEO to receive a $2 million investment from the L'Oréal Group's Female Founders Fund. [17]

She also serves as a board member for the Nordic Fashion Association. [18]

References

  1. "Industry Insiders: Evelyn Mora, CEO of Helsinki Fashion Week". Launchmetrics. 17 April 2018. Retrieved 2020-01-24.
  2. "Meet Evelyn Mora, the Sustainability Trailblazer Behind Helsinki Fashion Week". Vilda Magazine. 2019-02-01. Retrieved 2020-01-24.
  3. Rabimov, Stephan. "From Helsinki To The Moon: How Finland Is Changing The Role Of Fashion". Forbes. Retrieved 2020-01-25.
  4. 1 2 Kosonen, Susanna (July 24, 2014). "Evelyn Mora ilmestyi kuin tyhjästä ja perusti Helsinkiin yli 300 mallin mallitoimiston". Helsingin Sanomat (in Finnish). Retrieved August 24, 2020. SUOMALAIS-RANSKALAINEN Evelyn Mora ... syntyi Vaasassa ... synnyinnimi on Kimia Moradzadeh
  5. Malvasio, Gabriela (June 7, 2018). "La fotógrafa que se convirtió en guerrera de la moda sustentable". El Observador (in Spanish). Retrieved 24 August 2020. De madre iraní, Evelyn Mora
  6. Press, Clare (2018-07-19). "Meet the millennial behind Finland's disruptive sustainable fashion week". Vogue Australia. Retrieved 2020-01-25.
  7. "Helsinki: the first 100% sustainable fashion week". Vogue.it. 2018-03-05. Retrieved 2025-01-09.
  8. "Fashion "needs to rapidly develop" beyond animal leather says Helsinki Fashion Week founder". Dezeen. 2019-07-30. Retrieved 2020-01-25.
  9. Conlon, Scarlett (2018-08-17). "Helsinki fashion week to ban leather as vegan fabrics catch on". The Guardian. ISSN   0261-3077 . Retrieved 2020-01-25.
  10. "Helsinki Fashion Week. Absolutely Green". Vogue.it. 2018-08-01. Retrieved 2020-01-25.
  11. "Meet Evelyn Mora, the Sustainability Trailblazer Behind Helsinki Fashion Week". Vilda Magazine. 2019-02-01. Retrieved 2021-03-11.
  12. "The Future Is On Our Side: A Conversation With Evelyn Mora About Creating A Disruptive New Vision For Fashion Weeks". Lissome Magazine. Retrieved 2021-03-11.
  13. Kauppalehti. "Nordic Fashion Week ry | Yritys- ja taloustiedot | Kauppalehti". Tärkeimmät talousuutiset | Kauppalehti (in Finnish). Retrieved 2021-06-15.
  14. Socha, Miles (2021-02-12). "Entrepreneur Expands Digital Fashion Week Into a Whole Village". WWD. Retrieved 2021-05-15.
  15. "Evelyn Mora ilmestyi kuin tyhjästä ja perusti Helsinkiin yli 300 mallin mallitoimiston". Helsingin Sanomat (in Finnish). 2014-07-24. Retrieved 2021-06-03.
  16. "Mallitoimistot puhuvat suoraan: Maksulliset mallikansiot silkkaa rahastusta – "Selfie riittää meille"". mtvuutiset.fi (in Finnish). 2016-01-31. Retrieved 2021-06-03.
  17. Socha, Miles (2023-01-12). "L'Oréal Is Among New Investors in Metaverse Developer Digital Village". WWD. Retrieved 2025-01-09.
  18. "Helsinki Fashion Week Bans Leather". Vegan Designer Bags. 2018-10-03. Retrieved 2020-01-25.