Evelyn Mora

Evelyn Mora
Born	Kimia Moradzadeh (1992-04-09) 9 April 1992 (age 33) Vaasa, Finland
Years active	2014–present
Known for	Helsinki Fashion Week
Website	evelynmora.com

Evelyn Mora (born Kimia Moradzadeh; 9 April 1992) is a Finnish entrepreneur and advocate for sustainability and animal welfare in fashion. ^{[1] [2] [3] [4]}

Early life

Mora was born in Vaasa, Finland, and raised in Helsinki, Finland. She is French-Finnish and of Iranian descent on her mother's side. ^{[4] [5] [6]}

Career

Mora worked as a fashion photographer in Paris and London before returning to Finland. ^[4] In 2014, she founded the modelling agency Studio Eneas. The agency faced criticism from industry professionals and, in 2016, rebranded as the Evelyn Mora Corporation. ^[7]

Around 2015, Mora purchased the trademarks for and re-launched Helsinki Fashion Week, ^[8] an event which had not run since 2005. The event has since focused on an eco-conscious and sustainable approach to the fashion industry. [9] In 2019, it banned the use of leather in garments. ^{[10] [11]}

Vogue Italy described it as "the very first 100% fully sustainable fashion week," ^[12] though Mora later clarified that "there is no such thing as 100% sustainable yet," stating that sustainability is more of a “mindset.” ^{[13] [14]}

Mora also served as a board member for Nordic Fashion Week Association, which supported Helsinki Fashion Week. ^[15] In 2021, the Nordic Fashion Week filed for bankruptcy. ^[16] That same year, Mora founded VLGE, an AI and virtual reality company. ^[17]

References

1. "Industry Insiders: Evelyn Mora, CEO of Helsinki Fashion Week". Launchmetrics. 17 April 2018. Retrieved 2020-01-24.
2. "Meet Evelyn Mora, the Sustainability Trailblazer Behind Helsinki Fashion Week". Vilda Magazine. 2019-02-01. Retrieved 2020-01-24.
3. Rabimov, Stephan. "From Helsinki To The Moon: How Finland Is Changing The Role Of Fashion". Forbes. Retrieved 2020-01-25.
4. Kosonen, Susanna (July 24, 2014). "Evelyn Mora ilmestyi kuin tyhjästä ja perusti Helsinkiin yli 300 mallin mallitoimiston". Helsingin Sanomat (in Finnish). Retrieved August 24, 2020. SUOMALAIS-RANSKALAINEN Evelyn Mora ... syntyi Vaasassa ... synnyinnimi on Kimia Moradzadeh[Finnish-French Evelyn Mora ... was born in Vaasa ... her birth name is Kimia Moradzadeh]
5. Malvasio, Gabriela (June 7, 2018). "La fotógrafa que se convirtió en guerrera de la moda sustentable". El Observador (in Spanish). Retrieved 24 August 2020. De madre iraní, Evelyn Mora[Of Iranian mother, Evelyn Mora]
6. Press, Clare (2018-07-19). "Meet the millennial behind Finland's disruptive sustainable fashion week". Vogue Australia. Retrieved 2020-01-25.
7. "Mallitoimistot puhuvat suoraan: Maksulliset mallikansiot silkkaa rahastusta – "Selfie riittää meille"". mtvuutiset.fi (in Finnish). 2016-01-31. Retrieved 2021-06-03.
8. "Helsinki: the first 100% sustainable fashion week". Vogue.it. 2018-03-05. Retrieved 2025-01-09.
9. "HFW Schedule 2016".
10. "Fashion "needs to rapidly develop" beyond animal leather says Helsinki Fashion Week founder". Dezeen. 2019-07-30. Retrieved 2020-01-25.
11. Conlon, Scarlett (2018-08-17). "Helsinki fashion week to ban leather as vegan fabrics catch on". The Guardian. ISSN   0261-3077 . Retrieved 2020-01-25.
12. "Helsinki Fashion Week. Absolutely Green". Vogue.it. 2018-08-01. Retrieved 2020-01-25.
13. "Meet Evelyn Mora, the Sustainability Trailblazer Behind Helsinki Fashion Week". Vilda Magazine. 2019-02-01. Retrieved 2021-03-11.
14. "The Future Is On Our Side: A Conversation With Evelyn Mora About Creating A Disruptive New Vision For Fashion Weeks". Lissome Magazine. Retrieved 2021-03-11.
15. "Helsinki Fashion Week Bans Leather". Vegan Designer Bags. 2018-10-03. Retrieved 2020-01-25.
16. Kauppalehti. "Nordic Fashion Week ry | Yritys- ja taloustiedot | Kauppalehti". Tärkeimmät talousuutiset | Kauppalehti (in Finnish). Retrieved 2021-06-15.
17. "About VLGE" . Retrieved 2025-11-29.