Exceedra Software

Last updated
Exceedra Software
FormerlyCube Software
Company type Privately held company
Industry Enterprise software
Founded1986 (1986)
DefunctSeptember 2020 (2020-09)
FateAcquired
Successor Telus Corporation
Headquarters,
Area served
Worldwide
ProductsTELUS Trade Promotion Management and TELUS Retail Execution systems
Website telus.com/agcg

Exceedra Software was a British software company producing integrated business planning and analytics software. The company was acquired by Canadian based Telus Corporation in 2020. [1]

Contents

After its acquisition, the company's three main software products were woven into existing Telus offerings, Telus Consumer Goods, Telus Retail Execution, and Telus Trade Promotion Management systems.

History

Exceedra Software, formally known as Cube Software, provided integrated business planning and optimization analysis systems to improve performance in trade promotion management for consumer packaged goods companies. [2] Prior to being acquired by TELUS Agriculture and Consumer Goods in 2020, the company was headquartered in London UK [3] with offices located in Marlow Buckinghamshire; Charlotte North Carolina, United States and Melbourne, Australia. It was an award-winning, multinational organization.

Established in 1986, Exceedra equipped fast moving consumer goods companies with advanced sales and distribution capabilities. The company achieved critical acclaim. It was listed in The Guardian newspaper's Top Tech 100 list in 2011, [4] and The telegraph newspaper's Start Up 100 list in 2011. [5] It won Consumer Goods Technology's 2016 Readers' Choice Survey: Supply Chain Planning award. [6]

Company timeline

Products

See also

References

  1. Dorbian, Iris (2020-11-12). "Telus buys PE-backed AFS Technologies, also acquires Agrian". PE Hub. Retrieved 2025-03-18.
  2. "Exceedra 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-03-18.
  3. "Exceedra 2025 Company Profile: Valuation, Investors, Acquisition | PitchBook". pitchbook.com. Retrieved 2025-03-18.
  4. "MediaGuardian 100 2011 | The Guardian". www.theguardian.com. Retrieved 2025-03-18.
  5. "The London List - London startups exceeding $10m in annual revenues". TechCrunch. 2011-01-10. Retrieved 2025-03-18.
  6. Romanow, Kara; Rajagopal, Alarice; Grill-, Jamie. "2016 Readers' Choice Survey: Supply Chain Planning". Consumer Goods Technology. Retrieved 2025-03-18.
  7. "Vendor Panorama for Trade Promotion Management in Consumer Goods, 2014". Gartner. Retrieved 2025-03-18.
  8. Romanow, Kara; Rajagopal, Alarice; Giannopou, Nicole. "Readers' Choice Survey 2015". Consumer Goods Technology. Retrieved 2025-03-18.
  9. "Acquisition of Exceedra Holdings Limited by AFS Technologies". www.bdo.co.uk. 2019-03-26. Retrieved 2025-03-18.
  10. 1 2 "Exceedra is now part of TELUS Consumer Goods". TELUS Agriculture & Consumer Goods. Retrieved 2025-03-18.
  11. 1 2 "Digital Solutions and Data Insights to Connect Global Supply Chains". TELUS Agriculture & Consumer Goods. Retrieved 2025-03-18.
  12. 1 2 3 "Trade Promotion Management Software". TELUS Agriculture & Consumer Goods. Retrieved 2025-03-18.
  13. 1 2 "Retail Execution Software". TELUS Agriculture & Consumer Goods. Retrieved 2025-03-18.