Farina Pao Paucar Franco (born 16 September 1986) known professionally as Fariana, is a Colombian singer, rapper and songwriter. Starting her career in 2005, she is considered one of the pioneers of reggaeton in Colombia, being the first Colombian reggaetonera (female rapper). In 2017, she became the second Colombian artist signed to Jay-Z's Roc Nation subsidiary, Roc Nation Latin. She is currently managed by La Commission LLC.
Her hits include "El Caballito" (featuring Oro Solido), "Bendecido" (featuring El Alfa), "Así Así" (featuring Maluma), "A Fuego", "Trakatá" and "Las Nenas".
Early years
In 2005, she became known in the TV singing competition show X-Factor (Colombia) where she obtained third place. That same year, she had her first commercial success on the radio with the song "Sólo con Palabras" (featuring Julio César Meza).
Musical career
After a short hiatus, Farina returned to show business in 2011 as the main character of the Colombian series Tres Milagros.[citation needed] She was nominated for Best Colombian Actress and Revelation of the Year at the TVyNovelas Awards (Colombia). The show was broadcast in Panama, Venezuela, Ecuador, the Dominican Republic, and the United States. She also wrote the song "Milagros Cruz", which was later included on her second album, Del Odio Al Amor.
2012
In 2012, she released the album Del Odio Al Amor with 12 songs written by her and produced by DJ Largo, which included one of her biggest hits, "Pongan atención" and the promotional singles "Money" and "Soñar No Cuesta Nada".
2013–2014
In 2013, "Pongan Atención" made it into the top 10 of the Hot Rankings on Latinoamerican TV music channel HTV.[1] Shortly after, she released "Pum Pum" featuring Ñengo Flow, which became a hit in 2014.
2015
In 2015, Farina released the song "Jala Jala" with Puerto Rican artist J Alvarez. In the music video, she showed her choreography skills.[2] The same year, she was nominated as Best Female Artist at the Heat Latin Music Awards alongside Shakira and Gloria Trevi.
2016
Farina had her first music contract with the American label La Commission with singles such as "Si Ellos Supieran" (featuring Bryant Myers)[3] and "Copas de Vino". For this new phase of her career, she worked with Wyclef Jean and released three songs with him: "Casanova", "Hendrix Remix", and "Party Started". Jean nominated her as Artist of Tomorrow[4] for CBS and the Grammy Awards.
In 2017, Farina was signed to Jay-Z's Roc Nation subsidiary label, Roc Nation Latin.[5]Romeo Santos, CEO of the Latin division of the company, stated: "I was very impressed with her style. I heard three songs, and I knew she had something special. I welcome Farina to the RocNation Latin family."
She released the single "Mejor Que Yo?", a reggaeton pop song produced by the duo A&X. The song made it to the top 10 on the urban charts in Colombia.[6] The song also charted well in Peru, El Salvador, and Guatemala. She closed the year with the singles "Todo", "El Problema" and "Mucho Pa' Ti", which became one of her biggest solo hits of her career.[7]
2018–2020
Fariana has performed at international events like Radio City Music Hall in New York City with J Balvin, Luis Fonsi, Zion & Lenox, Jowel & Randy, and Nacho; the SXSW in Austin, the Viña del Mar International Song Festival and was the opening act of Romeo Santos's concerts in Denver, Phoenix, Los Angeles, Monterrey, Mexico City, Lima, Buenos Aires, and Santiago de Chile.
After Fariana released 12 songs for streaming platforms only, Sony Music Latin announced Farina had been signed to the label on 27 May. The label's president, Nir Seroussi, said: "Fariana is a true superstar in the making. We've admired her from afar for quite some time, and we're thrilled to join forces to help take her career to new heights."[8]
Under Sony Music, Fariana released the singles "Ego" and "Superarte", where she explored darker sounds and a greater influence of rap and R&B. In addition, Fariana began to gain prominence in the musical industry by participating on various songs featuring Latin artists such as Leslie Grace, Sech, Carlos Baute, Maluma, Fanny Lu, Sofia Reyes and Thalia. In January 2021, Romanian singer Inna's single "Read My Lips" (2020) featuring Fariana reached number ten on the Romanian Airplay 100 chart.[9]
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