Favre-Leuba

Last updated

Favre-Leuba
Company type Subsidiary
IndustryWatch manufacturing
Founded1737;287 years ago (1737)
FoundersAbraham Favre
Frederic Favre
Henry-Louis Favre
Headquarters
Grenchen
,
Switzerland
Area served
Worldwide
ProductsLuxury Watches
Parent Silvercity Brands AG
Website favreleuba.com

Favre Leuba is a Swiss luxury wristwatch manufacturer headquartered in Grenchen, Switzerland, and formerly a pioneer in watch design, manufacturing and distribution. The brand was established in 1737, following the registration of Abraham Favre as a watchmaker. However, the Favre-Leuba family was forced to sell the company's name in 1985 due to the ongoing quartz crisis, which made manufacturing watches more difficult.

Contents

The company has collaborated and supported numerous mountaineers, as their Bivouac watches feature an altimeter and an aneroid barometer. Favre Leuba is the second-oldest watch brand in the world, with Blancpain having been founded two years earlier in 1735. [1]

History

Early history

An archival document from 13 March 1737 declared Abraham Favre (1702–1790) a watchmaker with his own workshop. [2] It was his son, who was also named Abraham Favre, who turned his father's occupation into a business. In 1792, Abraham Favre and his two sons, Frederic and Henry-Louis, founded the company A. Favre & Fils in Le Locle. Abraham Favre had always concentrated on improving the technology of his watches, their properties at different temperatures, and the materials used in watchmaking to make more reliable and accurate movements. [3]

Frederic Favre's son, Henry-Augustus, who was only 19 at the time, collaborated with Auguste Leuba, a member of a family of watchmakers and merchants, creating the brand name Favre-Leuba in 1815 and broadening the family business to the world market. [4]

Further development and innovations

Fritz Favre, who married Adele-Fanny Leuba in 1855, expanded the business across Europe, the Americas and Asia. In 1865, Fritz Favre travelled to India and released his own products there, making the country a very important market for Favre-Leuba, which was the first Swiss company from the industry to have established itself in that country. [2] [4] Favre participated in various national and international exhibitions, such as the Great Exhibition and the Exhibition of the Industry of All Nations, which were held in 1851 and 1853, respectively. [2]

Henry A. Favre, born in 1908 as part of the seventh generation, along with his father and other predecessors from the sixth generation, continued to grow and develop the business by setting up offices and employing representatives across South America, Africa, the Middle-East, Far-East and European markets. [2] However, by the end of the second World War, India was the company's most important country due to its office in Mumbai. [5]

Around 1925, Favre-Leuba produced a single button chronograph and created the original model of the Reverso watch, [4] which was designed to withstand polo games, in the late 1930s. [6] The company continued to make innovations, such as the FL101 movement[ clarification needed ] in 1955, which was first used in the Sea Chief, Sea King, and Sea Raider watch models. [2]

In 1957, the company designed FL103 and 104, two automatic calibers. The new FL251 caliber, an extra-flat, twin-barrel with a central second hand and a power reserve of 50 hours, was launched in 1962, [3] along with the hand-winding wristwatch, Bivouac, which was the first ever mechanical watch with an altimeter and an aneroid barometer. [7] Paul-Emile Victor was one of the first to wear this piece during his Antarctica expedition, [2] while Michel Vaucher and Walter Bonatti used the watch when they summited the Grandes Jorasses in the Alps. [7] [8]

In 1964, one of the first ever dive watches, Deep Blue, which is water-resistant up to 200 meters, was launched, [9] [10] followed by the Bathy in 1968, the first mechanical watch that not only indicated the dive time and duration, but also accurately measured the dive depth. [11] The same year the Bathy was released, Favre-Leuba added an automatic winding to its double-barrel calibers, making it one of the first brands to use this combination in production. The new movements were available with or without calendar function. [2]

Quartz crisis and aftermath

Florian A. Favre and Eric A. Favre, sons of Henry A. Favre, along with Frederic A. Favre, grandson of Fritz-Augustus Favre, represented the eighth generation. They were the Board of Directors of Favre-Leuba until the management of the company passed out of the hands of the family. [12] The challenge brought about by the relatively inexpensive quartz movement introduced in 1969 greatly increased competition for the company's comparatively expensive mechanical watches, forcing the family to sell their company in 1985. [13] [5] Afterwards, the company passed through different hands, [13] [2] such as Benedom SA and LVMH. [14] In 2007, Favre-Leuba returned to the watch industry with the launch of three new models: The Mercury Collection. [14]

On 16 November 2011, Titan Company, the watch manufacturing company of the Tata Group, acquired the brand Favre-Leuba. [15]

After the sale to the Titan Group, they released new collections of watches in 2016, their Raider and Chief Collections, led by their flagship model, the Raider Harpoon. [2] [16]

Collaborations with athletes

Since 1962, Favre-Leuba has had a history of collaborating with numerous athletes, especially mountaineers and explorers.

At BaselWorld 2017, the company launched the Raider Bivouac 9000, the only watch to mechanically measure altitude up to 9000m. The Raider Bivouac 9000 was awarded the best watch in the New Star category by WatchStars. [2] [17] [18] The 70-member jury, which comprised watch expert, journalists, and collectors, chose 35 watches and of this voted for the New Star 2018 winner. [17]

In 2017, Favre-Leuba supported many athletes and explorers such as Arctic Mission led by Pen Hadow. The company also partnered with Satyarup Siddhanta, [19] the youngest mountaineer in the world and the first from India to climb both the Seven Summits and Volcanic Seven Summits. [20]

Favre-Leuba has collaborated with professional mountaineers such as Adrian Ballinger, who, along with his team, summited Mount Everest with the Raider Bivouac 9000 on 20 May 2018. [21] [22] With Ballinger's expedition, the Raider Bivouac 9000 set a record as the only mechanical wristwatch equipped with an aneroid barometer to work on Mount Everest. [23]

The brand has also collaborated with Emily Harrington, who used the same watch in her 2018 expedition. Other partners of the brand include Swiss athletes Ralph Weber, Nicolas Hojac, [7] [24] and Ricardo Feller.

In 2017, the former Japanese ambassador of Favre-Leuba, Sayuri Kinoshita, [2] broke the world record of a constant no fin dive at the Vertical Blue competition. [25]

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References

  1. ↑ Mazzardo, Alessandro. "The history of Blancpain, the oldest watch brand" . Retrieved 5 May 2024.
  2. 1 2 3 4 5 6 7 8 9 10 11 "FAVRE LEUBA HISTORY". Favre Leuba.
  3. 1 2 "Favre-Leuba: A Brief History". Rescapement. 4 May 2019.
  4. 1 2 3 D'Souza, Ornella (19 July 2023). "A History Of Favre Leuba: The Growth And Resilience Of The World's Second Oldest Watchmaker". Ethos Watches.
  5. 1 2 Quinn, Jon (3 May 2020). "Favre-Leuba - A Watch Brand Conquering Frontiers for 283 Years". WatchGecko.
  6. ↑ "Reverso: the Art of being Careful – part one". The Watch Boutique. 22 June 2021.
  7. 1 2 3 Furley, Sophie (25 March 2020). "To The Alps With Vintage And Modern Favre-Leuba Bivouacs".
  8. ↑ "Walter Bonatti, Michel Vaucher and the Bivouac". Favre Leuba. 4 June 2023.
  9. ↑ "Favre-Leuba "Deep Blue" Diver". Menta Watches.
  10. ↑ "Favre-Leuba "Deep Blue"". Europa Star.
  11. ↑ "Bathy 120 MemoDepth – Beneath The Ocean". Favre Leuba. 16 July 2019.
  12. ↑ Louise, Emma (14 June 2020). "The History of Favre-Leuba Watches". First Class Watches.
  13. 1 2 Bronkhorst, Gandor (4 July 2020). "What the World's Second Oldest Watch Company, Favre-Leuba, Can Teach us About Crises".
  14. 1 2 Maillard, Pierre (June 2008). "Favre-Leuba rises from the depths". Europa Star.
  15. ↑ "Titan acquires Swiss brand Favre Leuba". Hindu Businessline. 16 November 2011. Archived from the original on 25 August 2022. Retrieved 25 August 2022.
  16. ↑ Adams, Ariel (13 February 2017). "Favre-Leuba Raider Harpoon Watch With Slick Way Of Showing The Time". aBlogtoWatch.
  17. 1 2 "Winners - Watchstars". Watchstars. Archived from the original on 13 April 2018. Retrieved 13 April 2018.
  18. ↑ Bernardo, Mark (22 December 2017). "WatchStars 2017/18: Here Are This Year's Five Award-Winning Watches". WatchTime.
  19. ↑ "The Seven Summits – A Dream Begins". Favre Leuba. 4 November 2019.
  20. ↑ "Youngest person to climb the Seven Summits and the Seven Volcanic Summits". Guinness World Records.
  21. ↑ "Favre-Leuba Raider Bivouac 9000 Watch". favre-leuba.com. Archived from the original on 2 July 2018. Retrieved 2 July 2018.
  22. ↑ "Alpenglow Expeditions - Mountain Guides based in Lake Tahoe". Alpenglow. Archived from the original on 2 July 2018. Retrieved 2 July 2018.
  23. ↑ Gupta, Mohak (8 July 2023). "Defying Gravity, Defining Time: The Pioneering Pursuits Of The Favre Leuba Bivouac 9000".
  24. ↑ "LOWEST TO THE HIGHEST – SWITZERLAND". Favre-Leuba. 3 June 2023.
  25. ↑ Andrukajtis, Tomasz (18 July 2019). "Sayuri Kinoshita, freediving world champion, has died". Divers24.
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