Titan Company

Last updated

Titan Company Limited
Company type Public
ISIN INE280A01028
Industry Lifestyle
Founded1984;40 years ago (1984)
Founder Xerxes Desai [1]
Headquarters
Bangalore, Karnataka
,
India
Area served
Worldwide
Key people
Products Watches, Jewellery, Bags, Perfumes, Belts, Wallets and Eyewear
Brands
RevenueIncrease2.svg₹51,617 crore (US$6.2 billion) (2024) [3]
Increase2.svg₹4,622 crore (US$550 million) (2024) [3]
Increase2.svg₹3,496 crore (US$420 million) (2024) [3]
Total assets Increase2.svg₹31,550 crore (US$3.8 billion) (2024) [3]
Total equity Increase2.svg₹9,393 crore (US$1.1 billion) (2024) [3]
Number of employees
8,680 (2024) [3]
Parent
Subsidiaries
  • Titan Engineering and Automation Limited
  • CaratLane
Website titancompany.in

Titan Company Limited is an Indian company that mainly manufactures fashion accessories such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore, [5] and registered office in Hosur, Tamil Nadu. [6]

Contents

Titan Company commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2005, it launched its youth fashion accessories brand Fastrack. [7] Titan is the largest branded jewellery maker in India by value, with a 6% market share as of 2022. [8] [9] More than 80% of its total revenue comes from the jewellery segment. [8] As of 2019, it is also the fifth-largest watch manufacturer in the world. [10]

History

1984–1990

Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited in Chennai. [11] A plant was set up to manufacture quartz analogue electronic watches in the State Industries Promotion Corporation of Tamil Nadu, Ltd. Industrial area at Hosur. In November 1986, Titan Company and Casio signed a MoU proposing to manufacture 2 million digital and analog-digital watches. [12] In 1989, a satellite case plant was set up in Dehradun, Uttarakhand at present with a manufacturing capacity of 500,000 watch cases annually. [11]

1991–2000

In September 1993, the company changed its name to Titan Industries Ltd. as it ventured into other range of products other than watches. [13] [14]

In 1994, Titan launched its jewellery brand Tanishq. [15]

In 1998, the company launched its watch and accessories brand, Fastrack, targeted at a younger audience in a bid to compete with Timex. [16]

2001–2010

In 2001, Titan launched the kids’ watch brand, Dash. The brand saw poor performance and was discontinued in 2003. [17] In 2004, the company agreed with Moet Hennessy Louis Vuitton Group, to service the latter's range of watches in India through its customer care centres. [18]

In 2005, Fastrack was positioned as an independent accessory brand targeting the urban youth. To become a fashion brand, Fastrack launched sunglasses in the same year and launched bags, belts and wallets in 2009. [19]

2011–present

A Tanishq jewellery store in Hyderabad. Tanishq jewellers, chaitanyapuri, Dilsukhnagar, Hyderabad.jpg
A Tanishq jewellery store in Hyderabad.

Titan acquired Swiss watchmaker Favre-Leuba in 2011 for €2 million to enter the European market. [20] [21] In 2013, Titan entered the fragrances segment with the brand Skinn [22] and later that year, it ventured into the helmets' category under its brand Fastrack. [23] In the same year, it changed its name to Titan Company Ltd. [24] In 2014, it entered into a joint venture with Montblanc to establish its retail stores in India. [25]

In 2016, Titan opened prescription lens manufacturing facilities in Noida, Kolkata, and Mumbai to improve its order processing time. [26]

In 2016, Titan entered the wearable devices market by introducing its smartwatch, Juxt, made through a collaboration with Hewlett-Packard. [27] In 2017, the company launched a fitness tracker, named Gesture Band under its youth accessories brand, Fastrack. [28] In the same year, it invested $3 million in a Singapore based wearable tech company, CoveIoT. [29] In 2018, the company added new fitness tracker bands. The company had a 7.4% market share in the wearable devices market as of 2018. [30]

In 2018, Titan merged its jewellery brand, Gold Plus targeted at customers in South India with Tanishq to establish the brand's presence in South. [31]

In November 2020, Titan opened its first overseas Tanishq store in Dubai as well as an exclusive website for Dubai showcasing its collections. [32]

In 2023, Titan sold its subsidiary Favre Leuba to Ethos. [33] [34] In December 2023, Titan acquired a 10% stake in American healthtech company CueZen for $3.5 million. [35]

Products

Watches

A Titan Octane series watch. Titan Octane Series Watch.jpg
A Titan Octane series watch.

The watches division comprises brands Fastrack, Sonata, Edge, Raga, Nebula, Octane, Xylys and Zoop. In 2011, the company secured a licence for the marketing and distribution of Tommy Hilfiger and Hugo Boss watches. [36] [37] In 2016, Titan obtained the license to retail Kenneth Cole watches in India. [38]

Eyewear

In 2007, Titan Industries forayed into the fashion accessories industry with the launch of sunglasses. It introduced Titan Eye Plus which makes frames, contact lenses, prescription eyewear, and sunglasses. [39]

Jewellery

Xerxes Desai started the brand Tanishq in 1995. Zoya was launched in the luxury segment, while Mia, a sub-brand was under Tanishq for work-wear jewellery. [40] In 2016, Titan invested in CaratLane. As of 2022, Titan has a 6% market share in India's jewellery market. [9]

Perfume

In 2013, Titan launched six variants of perfume under the brand name ‘Skinn’. They collaborated with global perfumers including Alberto Morillas and Olivier Pescheux. [41]

Sarees

Taneira is an ethnic wear brand from Titan that retails hand-woven sarees from different weaving clusters of India. [42]   The brand was launched in 2016.  The first retail store was opened in Bangalore in 2017 with more stores followed in New Delhi and Hyderabad. [43]

Subsidiaries and affiliate companies

Titan Engineering & Automation Limited is a wholly owned subsidiary of Titan. It was formerly known as Titan-Precision Engineering Division. The company now deals in machine building, automation and component manufacturing. [21]

Titan acquired a 62% stake in CaratLane 2016 for $50 million. [44]

In 2023, Titan acquired another 27.18% stake in CaratLane Trading from the jewellery brand’s founder and his family for Rs 4,621 crore in cash, following which its stake in the company will increase to 98.28%. [45]

In 2015, Titan entered a joint venture to sell products of the Swiss luxury brand Montblanc through its retail outlets. Titan's equity share in Montblanc India Retail Private Limited is 49% and Montblanc Services B.V. holds 51%. [46]

Awards and recognition

Titan Company is awarded in many national and international forums for various activities and categories.

Corporate
Watches
Jewellery
Eyewear
Precision engineering

Social initiatives

In 2018, as part of their corporate social responsibility, the company sponsored entrepreneur and skater Rana Uppalapati’s mission titled Titan ECHO (Educate to Carry Her Onwards), to raise support for the education of 25,000 girl children in India. [63]

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