Company type | Public |
---|---|
NSE: VBL BSE: 540180 | |
Industry | Food and Beverage |
Founded | 1995 |
Headquarters | , India |
Area served |
|
Key people | Ravi Jaipuria (Founder-Chairman) |
Revenue | ₹16,043 crore (US$1.9 billion) (CY2023) [1] |
₹3,609 crore (US$430 million) (CY2023) [1] | |
₹2,102 crore (US$250 million) (CY2023) [1] | |
Parent | RJ Corp [2] |
Subsidiaries |
|
Website | varunbeverages.com |
Varun Beverages Limited (VBL) is an Indian multinational company that manufactures, bottles and distributes beverages. It is the largest bottling company of PepsiCo's beverages in the world outside the United States. [3] [4] The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria's son. [5]
Apart from carbonated soft drinks of PepsiCo such as Pepsi, 7 Up, Mountain Dew and Mirinda, the company distributes Tropicana and Tropicana Slice fruit juice brands, Gatorade sports-themed beverages, Sting energy drinks, Creambell milkshakes, Duke's club soda, Lipton ready-to-drink ice tea, and Aquafina brand of bottled water. [6] [7] [8] As of 2019, Varun Beverages is PepsiCo bottler in 27 states and 7 union territories of India. [9] The company also manufactures and distributes its products in Nepal, Sri Lanka, Morocco, Mozambique, Zambia, Zimbabwe, Democratic Republic of Congo, Madagascar, South Africa, Lesotho, Eswatini, Namibia and Botswana. [10] [11] [12]
In 2022, VBL entered into an agreement to manufacture Kurkure Puffcorn for PepsiCo India Holdings. [13]
In 2022, 70% volumes came from selling Carbonated Soft Drinks (CSDs), 23% volumes came from selling packages of drinking water, and the rest 7% volumes came from selling Non-Carbonated Beverages (NCBs). 81% of volume came from India and the rest internationally. [14]
In December 2023, Varun Beverages acquired PepsiCo's South African bottler Bevco for ₹1,320 crore. [15]
In April 2024, Varun Beverages started manufacturing soft drinks at its Gorakhpur facility. [16]
Cola is a carbonated soft drink flavored with vanilla, cinnamon, citrus oils, and other flavorings. Cola became popular worldwide after the American pharmacist John Stith Pemberton invented Coca-Cola, a trademarked brand, in 1886, which was imitated by other manufacturers. Most colas originally contained caffeine from the kola nut, leading to the drink's name, though other sources of caffeine are generally used in modern formulations. The Pemberton cola drink also contained a coca plant extract. His non-alcoholic recipe was inspired by the coca wine of pharmacist Angelo Mariani, created in 1863.
Pepsi is a carbonated soft drink with a cola flavor, manufactured by PepsiCo. As of 2023, Pepsi is the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long-standing rivalry in what has been called the "cola wars".
A soft drink is any water-based flavored drink, usually but not necessarily carbonated, and typically including added sweetener. Flavors used can be natural or artificial. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a sugar substitute, or some combination of these. Soft drinks may also contain caffeine, colorings, preservatives and other ingredients.
Mirinda is a brand of soft drink that was created in Spain in 1959 and has been distributed globally by PepsiCo since 1970. Its name comes from the Esperanto translation of "admirable" or "amazing".
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Tropicana Brands is an American fruit-based beverage company. It was founded in 1947 by Anthony T. Rossi in Bradenton, Florida. Between 1998 and 2021 it was a subsidiary of PepsiCo. In August 2021, 61% of Tropicana was sold along with the rest of PepsiCo's juice brand portfolio for $3.3 billion to PAI Partners. PepsiCo retained the remaining 39% of the companies ownership.
Pakola, derived from Pakistan-Cola, is flavored carbonated soft drink from Pakistan.
Bundaberg Brewed Drinks Pty Ltd is an Australian family-owned business that brews non-alcoholic beverages. Based in Bundaberg, Queensland, the company exports to over 61 countries across the globe and is most known for ginger beer and other carbonated beverages.
Kurkure is a brand of spiced crunchy puffcorn snacks made up of rice, lentil and corn. It is owned by PepsiCo through its subsidiary Frito-Lay. It was First launched in India in 1999 and nine years later, the snack was launched in Pakistan in 2008. The snack is manufactured in India and Pakistan, and has limited availability in certain international markets such as Canada and the United Kingdom. The word Kurkure means "crunchy" in Hindi and Urdu languages.
Bisleri International is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan, and sells bottled water and soft drinks.
Embotelladora Don Jorge S.A.C. is a corporation involved in the manufacturing, distribution and marketing of nonalcoholic and alcoholic beverages based in Lima, Peru. Its headquarters are located in the San Miguel District, Lima.
Dr. Wells is a "pepper-style" carbonated soft drink manufactured by the Dad's Root Beer Company, LLC. of Jasper, Indiana, and owned by Hedinger Brands, LLC. Developed and introduced in 1935 as a "pepper-style" carbonated soft drink by Ludford Fruit Products of Los Angeles, California, the brand is currently available in 12-ounce cans, in 12-ounce glass bottles, in 20-ounce plastic bottles and on fountain service in select markets in the United States.
Baikal is a Soviet, non-alcoholic beverage of dark-brown colour. The beverage's basis is water, but it also contains extracts of natural herbs, sugar, citric acid, and carbon dioxide. The natural herbs and extracts utilized typically include black tea extract, Siberian ginseng, cardamom oil, eucalyptus oil, lemon oil, liquorice, St. John's wort and laurel.
Sumol + Compal S.A. is a Portuguese food and beverages company specializing in soft drink production and bottling. The company's principal activities are the manufacturing, marketing, bottling, selling, exporting, and distribution of various types of beverages, such as soft drinks, juices, nectars, bottled water, beers, and other related products. It also has operations in the sectors of plastic and glass bottle manufacturing. Their brands include Sumol, Compal, Sucol, Tagus, Frize, Um Bongo and Água Serra da Estrela.
Duke and Sons Pvt. Ltd was an Indian manufacturing company based in Bombay. Established in 1889, Duke produced and marketed soft drinks. It was originally owned by the Pandole family, a well-known Parsi business name. In 1994, the company was acquired by Pepsi, which relaunched the Duke's brand in 2011 through its Indian subsidiary.
Pepsi-Cola Products Philippines, Inc. (PCPPI) is a Philippines-based company engaged in the bottling and distribution of PepsiCo beverages in the Philippines since 1989.
Ravi Jaipuria is an Indian billionaire business magnate and chairman of RJ Corp. Under RJ Corp, he manages Varun Beverages which is the largest bottling partner for PepsiCo's soft drink brands outside the US and Devyani International, which is India's largest franchisee of Yum! Brands and operates KFC, Pizza Hut, Costa Coffee and TWG Tea outlets. He is referred to as India's cola king.
Starry is a lemon-lime soft drink distributed by PepsiCo. Distribution began in January 2023. The brand is aimed at competing against Sprite and 7 Up. In January 2023, Starry replaced Sierra Mist as Pepsi's lemon-lime flavored drink, in part because Sierra Mist failed to gain market share in the growing category. Starry contains no caffeine, and as of April 2023, is available in Regular and Zero-Sugar varieties.