Godrej Consumer Products

Last updated

Godrej Consumer Products Limited
Company type Public
NSE:  GODREJCP
BSE:  532424
Industry Consumer goods
Founded2001
Headquarters Mumbai, Maharashtra, India [1]
Area served
India
Key people
Adi Godrej, Chairperson Emiratus;
Nisba Godrej, Chairperson & MD;
Sudhir Sitapati, CEO and MD; [2]
Products Cleaning agents, personal care, skin care;
RevenueIncrease2.svg14,365 crore (US$1.7 billion) (2024) [3]
Increase2.svg2,675 crore (US$320 million) (2024) [3]
Decrease2.svg−560 crore (US$−67 million) (2024) [3]
Total assets Increase2.svg18,496 crore (US$2.2 billion) (2024) [3]
Total equity Increase2.svg12,599 crore (US$1.5 billion) (2024) [3]
Number of employees
2,768 (2020) [3]
Parent Godrej Group
Subsidiaries
  • Essence Consumer Care Products Pvt. Ltd.
  • Naturesse Consumer Care Products Pvt. Ltd.
  • Godrej Hygiene Products Ltd.
  • Godrej Netherlands B.V.
Website godrejcp.com

Godrej Consumer Products Limited (GCPL) is an Indian Multinational consumer goods company based in Mumbai, India. GCPL's products include soap, hair colourants, toiletries and liquid detergents. Its brands include 'Cinthol', 'Godrej Fair Glow', 'Godrej No.1' and 'Godrej Shikakai' in soaps, 'Godrej Powder Hair Dye', 'Renew', 'ColourSoft' in hair colourants and 'Ezee' liquid detergent. GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim. [4] On January 16, 2024, Godrej Consumer Products Limited launched the liquid detergent Godrej Fab in southern India. [5]

Contents

History

The consumer products business was part of the erstwhile Godrej Soaps Limited (GSL) and was demerged into Godrej Consumer Products Limited in April 2001, pursuant to a scheme of demerger approved by the Honorable High Court of Judicature, Mumbai, dated 14 March 2001.

Acquisitions

GCPL has bought out foreign companies such as Keyline Brands Limited (United Kingdom) in 2005, Rapidol (Pty) Limited in 2006, and Godrej Global Mid East FZE in 2007 and Argencos in Argentina, and later acquired Cosmética Nacional, a Chilean company. [6]

In 2015, Godrej announced it had fully acquired a 100% equity stake in South African hair extensions firm Frika Hair. [7]

Business categories

GCPL operates in the domestic and international markets in the 'personal and household care' segment. Some of the categories are soaps, hair colourants, professional hair care products, [8] [9] [10] toiletries and liquid detergents. In 2012, it made an entry into fast-growing air freshener category by launching a new fragrance product "aer" in the market. [11]

Competition

Manufacturing facilities

GCPL operates several manufacturing facilities in India spread over seven locations and grouped into four operating clusters at Malanpur (Madhya Pradesh), Guwahati (Assam), Baddi- Thana (Himachal Pradesh), Baddi- Katha (Himachal Pradesh), Pondicherry, Chennai and Sikkim. [4] Further, its manufacturing facilities located abroad in South Africa produce a range of personal care products and hair colour products.

Sales and distribution network

GCPL has a widespread distribution network across India. It makes sales in both urban and rural markets, enabling it to benefit from the opportunities in both segments. It has a sales team of over 250 staff spread across the country. It has a network of 33 C&F agents and as on 29 February 2008. It had 1,247 distributors, 142 super stockists and 3,175 sub stockists to support the sales team in India. Its distributors and sub stockists cover around 650,000 retailers in India.

GCPL has linked its major distributors in India through a system called 'Sampark', a collaborative planning, forecasting and replenishment system with its ERP system leading to reduced inventory levels.

Research and development

GCPL's R&D departments focus on developing new products, standardising new analytical methods[ clarification needed ] and finding cheaper and more abundant alternatives to key raw materials. Through this research and development centre, GCPL continuously interact with consumers to obtain feedback on its products and information obtained is leveraged to complement new product development activities. The Godrej Research & Development Centre is recognised by the Department of Science and Technology, New Delhi.

Size of the company

As of 2014, GCPL employs 21,000 employees. [12]

Related Research Articles

<span class="mw-page-title-main">Colgate-Palmolive</span> American multinational consumer products company

The Colgate-Palmolive Company, commonly known as Colgate-Palmolive, is an American multinational consumer products company headquartered on Park Avenue in Midtown Manhattan, New York City. The company specializes in the production, distribution, and provision of household, health care, personal care, and veterinary products.

<span class="mw-page-title-main">Hindustan Unilever</span> Indian consumer goods company

Hindustan Unilever Limited (HUL) is an Indian fast-moving consumer goods company, headquartered in Mumbai. It is a subsidiary of the British company Unilever. Its products include foods, beverages, cleaning agents, personal care products and other consumer staples.

<span class="mw-page-title-main">Church & Dwight</span> American consumer goods company

Church & Dwight Co., Inc. is an American consumer goods company focusing on personal care, household products, and specialty products. The company was founded in 1847 and is headquartered in Ewing, New Jersey. It is the parent company of well-known brands such as Arm & Hammer, Trojan, OxiClean, and First Response. In 2022, Church & Dwight reported annual revenue of $5.4 billion. The company's products and services include a wide range of consumer goods, including laundry detergent, air fresheners, baking soda, condoms, pregnancy tests, and oral hygiene products.

<span class="mw-page-title-main">Godrej Group</span> Indian multinational conglomerate

Godrej Group is an Indian multinational conglomerate headquartered in Mumbai, Maharashtra, which is managed and largely owned by the Godrej family. It was founded by Ardeshir Godrej and Pirojsha Burjorji Godrej in 1897, and operates in sectors including real estate, consumer products, industrial engineering, appliances, furniture, security and agricultural products. Its subsidiaries and affiliated companies include Godrej Industries and its subsidiaries Godrej Consumer Products, Godrej Agrovet, and Godrej Properties, as well as the private holding company Godrej & Boyce Mfg. Co. Ltd.

<span class="mw-page-title-main">Persil</span> German brand of laundry detergent

Persil is a German brand of laundry detergent manufactured and marketed by Henkel around the world except in the United Kingdom, Ireland, France, Latin America, China, Australia and New Zealand, where it is manufactured and marketed by Unilever. Persil was introduced in 1907 by Henkel. It was the first commercially available laundry detergent that combined bleach with the detergent. The name was derived from two of its original ingredients, sodium perborate and sodium silicate.

<span class="mw-page-title-main">Fast-moving consumer goods</span> Products that are sold quickly and at a relatively low cost

Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG) or convenience goods, are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, candies, cosmetics, over-the-counter drugs, dry goods, and other consumables.

<span class="mw-page-title-main">Sunlight (cleaning product)</span> Brand of laundry soap and detergent

Sunlight is a brand of laundry soap, laundry detergent and dishwashing detergent manufactured and marketed around the world by Unilever, except in the United States and Canada, where it has been owned by Sun Products since 2010.

<span class="mw-page-title-main">Fairy (brand)</span> Brand of dishwashing liquid

Fairy is an international brand, primarily used for washing up liquid and dishwasher detergent, owned by the American multinational consumer products company, Procter & Gamble. The brand originated in the United Kingdom in 1898 and is now used on a number of P&G products in various markets.

<span class="mw-page-title-main">Henkel</span> German consumer goods company

Henkel AG & Co. KGaA, commonly known as Henkel, is a German multinational chemical and consumer goods company headquartered in Düsseldorf, Germany. Founded in 1876, the DAX company is organized into two globally operating business units and is known for brands such as Loctite, Persil, Fa, Pritt, Dial and Purex.

<span class="mw-page-title-main">Henkel North American Consumer Goods</span> American company

Henkel Corporation, doing business as Henkel North American Consumer Goods and formerly The Dial Corporation, is an American company based in Stamford, Connecticut. It is a manufacturer of personal care and household cleaning products and is a subsidiary of multinational company Henkel AG & Co. KGaA.

<span class="mw-page-title-main">Dishwashing liquid</span> Detergent used for cleaning dishes

Dishwashing liquid, also known as dishwashing soap, dish detergent, and dish soap, is a detergent used in dishwashing. Dishwashing detergent for dishwashers comes in various forms such as cartridges, gels, liquids, packs, powder, and tablets. It is usually a highly-foamy mixture of surfactants with low skin irritation that consumers primarily use for washing glasses, plates, cutleries, and cooking utensils. In addition to its primary use, dishwashing liquid is also used for various informal applications, like creating bubbles, clothes washing, and cleaning birds affected by oil spills.

<span class="mw-page-title-main">Marico</span> Indian consumer goods company

Marico Limited is an Indian multinational Consumer goods Company providing consumer products and services in the areas of health, beauty and wellness. With its headquarters in Mumbai, Marico is present in over 25 countries across Asia and Africa. It owns brands in categories of hair care, skin care, edible oils, health foods, male grooming, and fabric care.

Godrej Agrovet Limited is an Indian company which operates in the animal feed and agribusiness sectors. Godrej Agrovet's chairman is Nadir Godrej. The company's subsidiary, Astec LifeSciences, manufactures agrochemicals.

Torque pharmaceuticals is an Indian pharmaceutical company with production units at Issapur, Derabassi in Punjab and at Jharmajri, Baddi in Himachal Pradesh. It manufactures medicines for prevention and treatment of various health related problems. The product range comprises antibiotics, nutritional supplements and cough syrup to antipyretics and anti-inflammatory products.

Arumugham Mahendran is an Indian entrepreneur and the chairman and managing director of Global Consumer Products Private Limited, a ‘‘'synthetic startup'’' in the consumer goods sector. He is the former managing director of Godrej Consumer Products Limited.

<span class="mw-page-title-main">Frosch (brand)</span> German brand of cleaning products

Frosch is a trademark for cleaning and care agents made by the Mainz-based company Werner & Mertz GmbH. Introduced in 1986, the brand family comprises over 80 products, including multi-purpose cleaning agents, scouring agents, glass cleaners, special cleaners, toilet cleaners, dishwashing liquid and laundry detergents. Hand soaps, shower gel and air fresheners are new additions to the portfolio. By launching Frosch, the company complemented its current product portfolio by adding a brand with a clear focus on ecological aspects in addition to efficiency. The brand is the company's largest source of revenue. Werner & Mertz also engages in sustainability drives under its own name. Surveys by Reader's Digest indicate that Frosch is – from a consumer perspective – among the most trustworthy brands. Werner & Mertz generated revenues of €455 million in 2019 and is forecast to reach €525 million in 2020.

PZ Cussons Nigeria Plc is a publicly listed Nigerian manufacturer and distributor of consumer products such as detergents, toiletries, soaps and home appliances. It is a subsidiary of the British company PZ Cussons Holdings, which owns controlling shares in the firm.

References

  1. "FY 2010-11 Results". Archived from the original on 28 September 2011.
  2. "Management Team". Archived from the original on 13 February 2014.
  3. 1 2 3 4 5 6 "Godrej Consumer Products Ltd. Financial Statements" (PDF). bseindia.com.
  4. 1 2 "Contact Us". Archived from the original on 24 March 2014.
  5. [We couldn't make a citation for you. Try another source or create one manually using the "Manual" tab above. "Tata CLiQ Luxury launches the ReLoved Store for timeless and authentic pre-owned products"]. business standard.{{cite web}}: Check |url= value (help)
  6. "Godrej makes yet another aquisition [sic] in Latin America". 29 January 2012. Retrieved 17 March 2014.
  7. "Frika buyout to be EPS-accretive: Godrej Consumer Products". Money Control. Retrieved 6 January 2014.
  8. "Godrej Consumer Products eyes 25% market share in professional hair care". 27 June 2019.
  9. "Godrej Consumer Products eyes ₹300-crore turnover in 3 years". 27 June 2019.
  10. "Godrej Launches Godrej Professional: First Ever Salon Professional Product Range". 27 July 2017.
  11. "Ambitious Godrej sniffs growth opportunity in air fresheners". 10 July 2012. Archived from the original on 28 May 2013. Retrieved 15 June 2016.
  12. Hewitt, PM Editorial and Aon (7 February 2014). "Best Employer 2.0, Godrej Consumer Products Limited" . Retrieved 3 September 2016.