Chery Jaguar Land Rover

Last updated

Chery Jaguar Land Rover Automotive Company Ltd.
Company type Joint venture
Industry Automotive
Founded2012;13 years ago (2012)
Headquarters
Changshu, Jiangsu
,
China
Area served
China
Key people
Chris Bryant (president)
Products Automobiles
Owner Chery Automobile (50%)
Jaguar Land Rover (50%)
Website Chery Jaguar Land Rover Homepage

Chery Jaguar Land Rover Automotive Company Ltd. is an automotive manufacturing company headquartered in Changshu, China.

Contents

A 50:50 joint venture between UK-headquartered Jaguar Land Rover, itself a subsidiary of Tata Motors of India; and Chinese state owned automaker Chery, it was formed to allow production of Jaguar Cars and Land Rover vehicles in mainland China. Chery Jaguar Land Rover's first assembly plant is in Changshu, with production having commenced in October 2014.

History

Chery and Jaguar Land Rover were first reported to be in discussions about the possible creation of a Chinese joint venture manufacturing company in August 2010. [1]

In March 2012, Chery and Jaguar Land Rover announced plans to invest an initial US$2.78 billion in a new Mainland China-based joint venture to manufacture Jaguar and Land Rover vehicles and engines, as well as the establishment of a research and development centre and the creation of a new automobile marque. [2] [3]

The establishment of the joint venture received the formal approval of the National Development and Reform Commission in November 2012. [4] [5] Construction of Chery Jaguar Land Rover's first assembly plant began in Changshu in the same month, the plant was completed in 2014. [6]

In June 2024, Jaguar Land Rover (JLR) and Chery signed a letter of intent in electric vehicle cooperation. JLR will license the Freelander nameplate to Chery Jaguar Land Rover to produce EVs based on an Exeed EV platform called the E0X. Freelander as a brand will be separate from JLR's 'House of Brands' portfolio or Chery's brand line-up. Freelander vehicles were planned to be sold in China, with plans for global exports. [7] As of January 2025, it is now confirmed that Chery will introduce Freelander model to the UK. [8]

In May 2025, JLR revealed that the Chery Jaguar Land Rover would cease to produce before the end of 2026 after the joint venture with lost $18.7 million in the 2024 fiscal year. The production of the Jaguar XE, XF, and E-Pace would be ended in September 2025, and the Range Rover Evoque and Land Rover Discovery Sport would be ended by the end of 2026. [9]

Products

References

  1. ↑ "Tata rumored to partner with Chery to make Jaguar, Land Rover cars". Gasgoo. 17 August 2010. Retrieved 13 January 2013.
  2. ↑ "Jaguar Land Rover seals JV with China's Chery". Reuters. 21 March 2012. Retrieved 13 January 2013.
  3. ↑ "Jaguar Land Rover agrees joint venture with Chery in China". BBC News. 21 March 2012. Retrieved 13 January 2013.
  4. ↑ "Jaguar Land Rover: China approves joint venture". BBC News. 18 November 2012. Retrieved 13 January 2013.
  5. ↑ "Jaguar Land Rover seals Chinese joint venture". The Telegraph. 18 November 2012. Retrieved 13 January 2013.
  6. ↑ "Jaguar, Chery start construction of new car factory in China". Reuters. 18 November 2012. Retrieved 13 January 2013.
  7. ↑ Bobylev, Denis (19 June 2024). "Jaguar Land Rover and Chery will build Freelander-branded EVs on Chinese platforms". CarNewsChina.com. Retrieved 21 June 2024.
  8. ↑ Myles, Paul (4 December 2024). "Jaguar Land Rover Sees Long-Time Partner Chery Market Direct Rival Model in U.K." Retrieved 26 January 2025.
  9. ↑ Smith, Sam D. (16 May 2025). "Jaguar Land Rover Stops Making Its Own Cars In China To Embrace Chinese Rebrands". Carscoops. Retrieved 19 May 2025.
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