ICar (marque)

Last updated
iCar Ecological Technology Co., Ltd.
Company type Subsidiary
Industry Automotive
FoundedApril 2023;1 year ago (2023-04)
Headquarters Wuhu, Anhui, China
Area served
  • China
Key people
Chen Jian (brand operations officer) [1]
Products Automobiles
Parent Chery Automobile
Chinese name
Simplified Chinese 爱咖生态科技有限公司
Hanyu Pinyin Àikā Shēngtài Kējì Yǒuxiàn Gōngsī
Website

iCar Ecological Technology Co., Ltd., trading as iCar (stylized as iCAR), is a subsidiary of Chinese vehicle manufacturer Chery. The iCar brand was established as an electric vehicle brand in April 2023, following several previous usage of the trademark by Chery. iCar started sales of its first vehicle, the iCar 03 SUV in February 2024.

Contents

History

The iCar brand has been used by Chery several times prior to its usage as a standalone electric car brand. In 2007, the iCar name was used for a pickup truck. [2] In 2014, the platform used by the Chery Arrizo 7 was marketed as iCar. [2] In 2017, iCar became an "ecosystem" brand owned by Chery. Past use of the brand include a digital ecosystem, [3] along with online and offline direct sales store network selling Chery New Energy vehicles such as the Chery QQ Ice Cream. [4] The Chery eQ1 is also marketed as the Caoa Chery iCar in Brazil since August 2023. [5]

Initial logo in 2023 ICar logo.svg
Initial logo in 2023

The brand was spun off into an electric car brand in April 2023 at the Auto Shanghai. [2] The "i" logo of iCar was designed by Cao Xue, the creator of the panda mascot of the 2022 Winter Olympics in Beijing. According to Chery, "i" stands for intelligence, internet, innovation, individual, inspiration, and information. [6] The brand targets younger people aged 25–35 who are pursuing new careers. [7] At the auto show, the brand debuted two cars, the iCar 03 and the iCar GT sports car concept. The brand plans to market four product series covering MPV, SUVs, and sports cars. [6]

CATL announced that they will be incorporating their sodium-ion batteries into the Chery iCar. [8]

Pilot production of the iCar 03 started in June 2023, [9] while pre-orders were opened in November 2023. [7] It went on sale on 28 February 2024. [10]

On April 7, 2024, the second vehicle, the iCar V23 made its debut in China. The V23 is the first model jointly developed by Chery and Zhimi Technology, and was officially unveiled on April 12, 2024, and launched in the second half of 2024. Zhimi Technology's car manufacturing division started as early as the end of 2021, with the V23 being its first project. Originally developed independently to be part of Zhimi's product lines and earliest vehicle product, the V23 project and Zhimi Technology's car manufacturing division and assets was later bought by Chery and merged with the existing iCar brand in 2024. [11]

Products

Current models

Concept car

See also

Related Research Articles

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References

  1. ↑ "iCar virtual human i-VA has gained 190 million followers - iCAR -场景智能电动汽车引领品牌". www.icarglobal.com. Retrieved 2024-03-05.
  2. 1 2 3 Breevoort, Leo (2023-08-20). "The Big Read – Chery (3/4) – Brand madness". CarNewsChina.com. Retrieved 2024-03-05.
  3. ↑ "奇瑞iCar生态打造跨界平台, 契合汽车行业发展新风向_汽车_中国网". auto.china.com.cn. Retrieved 2024-03-05.
  4. ↑ "奇瑞iCar生态最新进展, 1000家门店签约, QQ冰淇淋即将上市" [The latest progress of Chery iCar ecology, 1,000 stores signed, QQ ice cream will be launched soon]. www.sohu.com. 2021-09-20. Retrieved 2024-03-05.
  5. ↑ Cesar, Julio (2023-08-01). "Caoa Chery iCar baixa para R$ 119.990: carro elétrico mais barato do Brasil". InsideEVs Brasil (in Portuguese). Retrieved 2024-03-29.
  6. 1 2 Opletal, Jiri (2023-04-16). "iCAR GT electric sports car debut in China". CarNewsChina.com. Retrieved 2024-03-05.
  7. 1 2 Chen, Dong Yi (2023-11-18). "Chery's iCar 03 hardcore SUV with solar panels and CATL battery opens blind order, price starts at 19,400 USD". CarNewsChina.com. Retrieved 2024-03-05.
  8. ↑ Bobylev, Denis (2023-06-05). "Chery iCar 03 hit the production line in China. The 21,000-USD all-road EV". CarNewsChina.com. Retrieved 2023-07-14.
  9. ↑ Bobylev, Denis (2023-06-05). "Chery iCar 03 hit the production line in China. The 21,000-USD all-road EV". CarNewsChina.com. Retrieved 2024-03-05.
  10. ↑ Andrews, Mark (2024-02-28). "Apple may have cancelled the iCar but Chery hasn't". CarNewsChina.com. Retrieved 2024-03-05.
  11. ↑ Chen, Dong Yi (2024-04-07). "Chery iCar V23 off-road EV debuts in China, jointly developed with Xiaomi's Zhimi subsidiary". CarNewsChina.com. Retrieved 2024-03-05.
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