Soueast

Last updated
South East (Fujian) Motor Co., Ltd.
(trading as Soueast)
Company type Subsidiary
Industry Automotive
Founded1995
Headquarters Fuzhou, Fujian, China
Area served
Worldwide
Key people
Zi-Sheng Zuo (President) [1]
ProductsAutomobiles
Owner Chery (100%)
Chinese name
Simplified Chinese 东南(福建)汽车工业有限公司
Traditional Chinese 東南(福建)汽車工業有限公司
Transcriptions
Standard Mandarin
Hanyu Pinyin Dōngnán (Fújiàn) Qìchē Gōngyè Yǒuxiàn Gōngsī
Website www.soueast-motor.com

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque. [2]

Contents

It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery. [3] [4] [5] [6] [7]

History

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. [8] [5] Mitsubishi became a partner in the joint venture in 2006. [5]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co. [9] [10] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets. [11]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, [12] which may have been finished by early 2012. [note 1]

Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units.

In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation. [13]

The company was acquired by Chery in 2024 and is currently producing Jetour vehicles. [14] [15]

Products

Currently available

Discontinued:

Mitsubishi-badged

Soueast produces the following models under the Mitsubishi marque:

Dodge marque

Operations

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province. [8] This location has probably been expanded three times [12] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced. [16] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. [12] February 2012 production was 37% higher than that of the previous year, [17] which may reflect this additional capacity coming online.

Sales

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand). [18]

Notes

  1. ↑ Production capacity figures may consider engines and vehicles as discrete.

Related Research Articles

<span class="mw-page-title-main">Mitsubishi Mirage</span> Range of automobiles

The Mitsubishi Mirage is a range of cars produced by the Japanese manufacturer Mitsubishi from 1978 until 2003 and again since 2012. The hatchback models produced between 1978 and 2003 were classified as subcompact cars, while the sedan and station wagon models, marketed prominently as the Mitsubishi Lancer, were the compact offerings. The liftback introduced in 1988 complemented the sedan as an additional compact offering, and the coupé of 1991 fitted in with the subcompact range. The current Mirage model is a subcompact hatchback and sedan and it replaces the Mitsubishi Colt sold between 2002 and 2012.

<span class="mw-page-title-main">Chery</span> Chinese automobile manufacturing company

Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer with its headquarters in Wuhu, Anhui, China; it is owned by the Wuhu municipal government. Founded in 1997, it is currently the fifth largest automobile manufacturer group in China with 1,881,316 vehicles sold in 2023.

<span class="mw-page-title-main">China Motor Corporation</span> Taiwanese automobile manufacturer

China Motor Corporation is an automobile manufacturer based in Taipei, Taiwan.

<span class="mw-page-title-main">Hafei</span> Chinese car manufacturer

Hafei, officially Hafei Motor Co., Ltd., is a Chinese automaker currently operating as a subsidiary of Changan Ford, and manufacturing passenger vehicles.

<span class="mw-page-title-main">Mitsubishi Freeca</span> Vehicle manufactured by Mitsubishi Motors from 1997 to 2017

The Mitsubishi Freeca is a station wagon and pickup truck produced by Mitsubishi Motors between 1997 and 2017. The model was designed for the Asian market, and built in Taiwan, China, the Philippines, Indonesia and Vietnam.

<span class="mw-page-title-main">Mitsubishi 4A9 engine</span> Reciprocating internal combustion engine

The Mitsubishi 4A9 engine is the newest family range of all-alloy inline four-cylinder engines from Mitsubishi Motors, introduced in the 2004 version of their Mitsubishi Colt supermini, and built by DaimlerChrysler-owned MDC Power in Germany.

<span class="mw-page-title-main">TJ Innova Engineering & Technology</span> Chinese automotive design company

TJ Innova Engineering & Technology Co., Ltd. (上海同济同捷科技股份有限公司), abbreviated as TJI, is a private design company for the automotive industry. They are specialized in creating vehicle concepts and in the building of design studies and concept cars. The company was founded in 1999 by Professor Leiled Tji and Tong Jian. The company is located in Shanghai.

<span class="mw-page-title-main">Wuling Motors</span> Chinese automobile manufacturer

Wuling Motor Holdings., Ltd, is a Chinese manufacturer of automobiles, subsidiary of Guangxi Automotive Group.

The Fujian Motors Group is based in the Fujian Province, China and was founded in 1992.

Seres Automobile (Hubei) Co., Ltd., previously named as Dongfeng Sokon Automobile and known internationally as DFSK Motor, was a joint venture between Dongfeng and Seres Group, formed on June 27, 2003. It is now fully owned by Seres.

<span class="mw-page-title-main">Soueast DX7</span> Motor vehicle

The Soueast DX7 is a mid-size crossover manufactured by Chinese automaker Soueast Motors. The model wasfirst launched as the DX7 Bolang in 2015 and received a facelift variant sold at a higher price called the DX7 Prime in 2018, and received another heavily facelifted variant called the DX7 Xingyue in 2020 with reworked chassis and performance.

<span class="mw-page-title-main">Soueast DX3</span> Chinese auto

The Soueast DX3 is a subcompact crossover designed by Pininfarina and manufactured by Chinese automaker Soueast Motors.

<span class="mw-page-title-main">CMC Veryca</span> Taiwanese truck

The CMC Veryca (中華菱利) or CMC Varica (中華百利/中華威利) is a cabover kei truck and microvan built and sold in Taiwan by the Taiwanese automaker China Motor Corporation (CMC) (中華汽車) since 1985, with its predecessor entering production in 1978.

<span class="mw-page-title-main">Chery Q21</span> Commercial minivan

The Chery Q21 or Karry Youpai (优派) and Chery Q21D or Karry Yousheng (优胜) is a commercial minivan produced by Karry (开瑞汽车), a sub-brand of the Chery brand for making commercial vans, trucks, SUVs, and mini-MPV's, which are mostly sold in third and fourth-tier cities and the countryside in China.

<span class="mw-page-title-main">GAC Mitsubishi</span> Chinese vehicle manufacturer

GAC Mitsubishi Motors Co., Ltd. was a joint venture automobile manufacturing company headquartered in Changsha, China. Established in 2012, it was the second vehicle manufacturing joint venture of Mitsubishi Motors in China after Soueast.

<span class="mw-page-title-main">Soueast DX5</span> Chinese crossover SUV produced by Soueast

The Soueast DX5 is a compact crossover SUV designed by Pininfarina and manufactured by Chinese automaker Soueast Motors (2019–2023) and under the Jetour brand solely for the CIS markets from 2024.

<span class="mw-page-title-main">Kaiyi Auto</span> Chinese automotive brand

Kaiyi Auto is a Chinese car manufacturer founded in 2014, as a subsidiary of Chery. The brand is specialized on offering low cost models with the goal of attracting young buyers. In 2022, the brand has renamed from Cowin Auto to Kaiyi Auto.

Jetour is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs.

References

  1. ↑ "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Archived from the original on January 4, 2014. Retrieved 4 January 2014.
  2. ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
  3. ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
  4. ↑ Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
  5. 1 2 3 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Archived 2012-06-16 at the Wayback Machine Mitsubishi Official Site, April 12, 2006
  6. ↑ Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine Mitsubishi Official Site
  7. ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
  8. 1 2 About Us - History Archived 2010-12-03 at the Wayback Machine South East Motor Official Site
  9. ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
  10. ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Archived from the original on 5 January 2014. Retrieved 4 January 2014.
  11. ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
  12. 1 2 3 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
  13. ↑ "存档副本". 27 May 2021. Archived from the original on 2023-07-27. Retrieved 2023-07-27.
  14. ↑ sina_mobile (2024-03-10). "奇瑞汽车完成收购东南汽车". finance.sina.cn. Retrieved 2024-03-11.
  15. ↑ "奇瑞"吞掉"东南汽车". auto.gasgoo.com. Retrieved 2024-03-11.
  16. ↑ Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original (PDF) on December 2, 2012. Retrieved June 28, 2012.
  17. ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
  18. ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014.
Soueast, a marque of Fuijan Motors Group, vehicle timeline
1990s2000s2010s2020s
789012345678901234567890
sedan subcompact Lioncel V3
compact V5
hatchback V6
crossover V Cross
midsize DX7
subcompact DX3
van Veryca C1
Delica
MPV compact Freeca
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.