Soueast

Last updated
South East (Fujian) Motor Co., Ltd.
(trading as Soueast)
Company type Subsidiary
Industry Automotive
Founded1995
Headquarters Fuzhou, Fujian, China
Area served
Worldwide
Key people
Zi-Sheng Zuo (President) [1]
ProductsAutomobiles
Owner Chery (100%)
Chinese name
Simplified Chinese 东南(福建)汽车工业有限公司
Traditional Chinese 東南(福建)汽車工業有限公司
Transcriptions
Standard Mandarin
Hanyu Pinyin Dōngnán (Fújiàn) Qìchē Gōngyè Yǒuxiàn Gōngsī
Website www.soueast-motor.com

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque. [2]

Contents

It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery. [3] [4] [5] [6] [7]

History

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group. [8] [5] Mitsubishi became a partner in the joint venture in 2006. [5]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co. [9] [10] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets. [11]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction, [12] which may have been finished by early 2012. [note 1]

Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units.

In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation. [13]

The company was acquired by Chery in 2024 and is currently producing Jetour vehicles. [14] [15]

Products

Soueast Motors produces Soueast-branded models including the V3 and V5 sedans, and a range of Mitsubishi models for the Chinese market.

Soueast marque

Soueast produces the following models under the Soueast marque:

Discontinued:

Mitsubishi marque

Soueast produces the following models under the Mitsubishi marque:

Dodge marque

Operations

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province. [8] This location has probably been expanded three times [12] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced. [16] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase. [12] February 2012 production was 37% higher than that of the previous year, [17] which may reflect this additional capacity coming online.

Sales

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand). [18]

Notes

  1. ↑ Production capacity figures may consider engines and vehicles as discrete.

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References

  1. ↑ "Company Overview of South East (Fujian) Motor Co., Ltd". Bloomberg Businessweek. Archived from the original on January 4, 2014. Retrieved 4 January 2014.
  2. ↑ Soueast Motor wins Iranian export deal chinadaily.com.cn, 2008-01-04]
  3. ↑ Lagging far behind, Mitsubishi looks to new joint partnership chinadaily.com.cn, 2010-11-15
  4. ↑ Affiliated Companies - China Motor Corporation Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
  5. 1 2 3 Mitsubishi Motors to invest in South East (Fujian) Motor Co., Ltd. of China Archived 2012-06-16 at the Wayback Machine Mitsubishi Official Site, April 12, 2006
  6. ↑ Activities by Region, Asia, 2009 Archived 2012-03-09 at the Wayback Machine Mitsubishi Official Site
  7. ↑ Affiliated Companies - South East (Fujian) Motor Co., Ltd. Archived 2012-03-14 at the Wayback Machine Yulon Group Official Site
  8. 1 2 About Us - History Archived 2010-12-03 at the Wayback Machine South East Motor Official Site
  9. ↑ 1.6 Mitsubishi ASX flying into China soon chinacartimes.com, December 6, 2010
  10. ↑ "Soueast Motor wins Iranian export deal". China Daily. 1 January 2008. Archived from the original on 5 January 2014. Retrieved 4 January 2014.
  11. ↑ Business in brief - Mar. 25 people.com.cn, March 25, 2008
  12. 1 2 3 "CHINA'S SOUEST MOTORS TO BEGIN THIRD-PHASE PLANT AFTER FESTIVAL". Asia Pulse. Rhodes. Jan 25, 2011.
  13. ↑ "存档副本". 27 May 2021. Archived from the original on 2023-07-27. Retrieved 2023-07-27.
  14. ↑ sina_mobile (2024-03-10). "奇瑞汽车完成收购东南汽车". finance.sina.cn. Retrieved 2024-03-11.
  15. ↑ "奇瑞"吞掉"东南汽车". auto.gasgoo.com. Retrieved 2024-03-11.
  16. ↑ Activities by Region: Asia, ASEAN and other regions (PDF). Mitsubishi Motors. 2010. pp. 2 (18). Archived from the original (PDF) on December 2, 2012. Retrieved June 28, 2012.
  17. ↑ "Mitsubishi Motors announces production, sales and export figures for February 2012". Mitsubishi Motors. March 29, 2012. Retrieved June 28, 2012.
  18. ↑ "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 5 April 2014.
Soueast, a marque of Fuijan Motors Group, vehicle timeline
1990s2000s2010s2020s
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sedan subcompact Lioncel V3
compact V5
hatchback V6
crossover V Cross
midsize DX7
subcompact DX3
van Veryca C1
Delica
MPV compact Freeca
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