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| Founded | 2006 |
|---|---|
| Headquarters | Macchia d'Isernia, Italy |
Key people | Massimo Di Risio (president) |
| Products | Automobiles |
| Brands |
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| Revenue |  €700 million (2023) |
| Website | Official website |
DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC Group, Chery Automobile, Dongfeng Motor Corporation and JAC Motors.
DR was founded by Massimo Di Risio in 2006. [1] As of 2008,[ needs update ] the company had offices in Rome, Campobasso and Pescara. [2] [3]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand. [4] [5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1. [6]
The company had a network of 20 dealers in Italy at the end of 2018. [7]
In 2020, DR launched their first sub-brand called Evo, which at the same year, the company started rebranding vehicles from BAIC Group. [8]
In 2022, DR added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles. [9] [10] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former motorsport driver Jacky Ickx), initially with one model in offer, the ICH-X K2, based on the first-generation Beijing BJ40; [11] at the same year, the company acquired the O.S.C.A. brand from the Maserati family. [12]
In February 2023, DR started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1. [13]
In 2024, DR introduced the Tiger sub-brand, [14] which at the same year, the company started rebranding vehicles from Dongfeng Motor Corporation.
Formerly known as ICKX between 2022 and 2024.
Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer with its headquarters in Wuhu, Anhui, China; it is owned by the Wuhu municipal government. Founded in 1997, it is currently the fifth largest automobile manufacturer group in China with 1,881,316 vehicles sold in 2023.
Ghandhara Automobiles Limited formerly known as Ghandhara Nissan, is a Pakistani automobile manufacturer based in Karachi.
The Manila International Auto Show is a yearly show for car buyers and enthusiasts alike to look, observe and learn more at the latest models and significant concepts from the Philippines’ premiere auto makers. It is the Philippines’ biggest motor show in terms of visitor count, cars on display, and exhibitors. The show was previously known as The Manila International Motor Show,
Beijing International Automotive Exhibition, Beijing Motor Show or Auto China is an auto show held biennially in Beijing, China since 1990.
JAC Group is a Chinese automobile and commercial vehicle manufacturer. The company is based in Hefei, Anhui Province, China.
Riich was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009. The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued. Sales of Riich vehicles ended in April 2013.
The Riich M1 is a city car produced by the Chinese automaker Chery between 2009 and 2014 and sold under the marque Riich in China. The M1 was also known as the Chery M1 or Chery S18 in most of export market, and as a DR1 in Italy assembled via CKD by DR Motor in Macchia d'Isernia.
The Chery Tiggo 3, or originally the Chery Tiggo, is a compact crossover produced by the Chinese manufacturer Chery since 2005. The original Tiggo first debuted at the 2005 Shanghai Motor Show and was called the NCV, meaning New Concept Vehicle. It is the first product of the Chery Tiggo series. The original vehicle was facelifted in September 2010, and received the name change to Tiggo 3 and another facelift in 2014.
The Chery Tiggo 3x is a subcompact crossover produced by Chery based on the Chery Fulwin 2 hatchback. It is marketed as the Chery Tiggo 2 in some export markets.
The Chery Tiggo 5x, also known as the Tiggo 4 in most export markets, is a subcompact crossover SUV produced by the Chinese automaker Chery Automobile since 2017. It is the fifth model of the company's Tiggo crossover product series.
The Chery Tiggo 7 is a compact crossover SUV produced by Chery under the Tiggo product series. The first generation was launched in 2016, and a rebadged variant sold by Qoros was planned in 2017 which later became a facelift for the 2018 model year Tiggo 7 dubbed the Tiggo 7 Fly. The first generation Tiggo 7 also underpins the Exeed LX. The second generation model was launched in 2020 and was previewed by a design concept unveiled in 2019.
The Chery Tiggo 8 is a series of mid-size crossover SUVs, predominantly sold as a three-row vehicle, produced by Chery under the Tiggo product series. First introduced in 2018, it is positioned between the smaller Tiggo 7 and the larger Tiggo 9.
The Jetour X70 is a series of 7-seater mid-size crossover produced by Jetour, a brand launched in 2018 by Chery.
Exeed is an automotive division of premium sport utility vehicles introduced by Chinese automobile manufacturer Chery in September 2017.
The Jetour Dashing is a compact crossover SUV produced by Jetour from 2022. Jetour is a brand launched in 2018 by Chery. The Jetour Dashing is the first vehicle to be based on the Kunlun Architecture of the Jetour brand.
Jetour is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs.
Jaecoo is a brand of Chinese vehicle manufacturer Chery that was established in 2023. As a sub-division of Chery International, the brand was established to market SUVs to export markets.
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