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| Founded | 2006 |
|---|---|
| Headquarters | Macchia d'Isernia, Italy |
Key people | Massimo Di Risio (president) |
| Products | Automobiles |
| Brands |
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| Revenue |  €700 million (2023) |
| Website | Official website |
DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
DR was founded by Massimo Di Risio in 2006. [1] As of 2008,[ needs update ] the company had offices in Rome, Campobasso and Pescara. [2] [3]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand. [4] [5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1. [6]
The company had a network of 20 dealers in Italy at the end of 2018. [7]
In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles. [8]
In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles. [9] [10] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former motorsport driver Jacky Ickx) with one model in offer, the ICH-X K2, based on the Beijing BJ40. [11] In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1; [12] in the same year the company acquired the O.S.C.A. brand from the Maserati family [13]
In 2024, DR introduced the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing. [14]
Formerly known as ICKX between 2022 and 2024.
Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer with its headquarters in Wuhu, Anhui, China; it is owned by the Wuhu municipal government. Founded in 1997, it is currently the fifth largest automobile manufacturer group in China with 1,881,316 vehicles sold in 2023. In 2024, Chery Holding Group made its debut on the Fortune Global 500 list, securing the 385th position with a revenue of $39.0917 billion.
Ghandhara Automobiles Limited formerly known as Ghandhara Nissan, is a Pakistani automobile manufacturer based in Karachi.
Beijing International Automotive Exhibition, Beijing Motor Show or Auto China is an auto show held biennially in Beijing, China since 1990.
JAC Group is a Chinese automobile and commercial vehicle manufacturer. The company is based in Hefei, Anhui Province, China.
Riich was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009. The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued. Sales of Riich vehicles ended in April 2013.
The Riich M1 is a city car produced by the Chinese automaker Chery between 2009 and 2014 and sold under the marque Riich in China. The M1 was also known as the Chery M1 or Chery S18 in most of export market, and as a DR1 in Italy assembled via CKD by DR Motor in Macchia d'Isernia.
The Chery Tiggo 3, or originally the Chery Tiggo, is a compact crossover produced by the Chinese manufacturer Chery since 2005. The original Tiggo first debuted at the 2005 Shanghai Motor Show and was called the NCV, meaning New Concept Vehicle. It is the first product of the Chery Tiggo series. The original vehicle was facelifted in September 2010, and received the name change to Tiggo 3 and another facelift in 2014.
The Chery Tiggo 3x is a subcompact crossover produced by Chery based on the Chery Fulwin 2 hatchback. It is marketed as the Chery Tiggo 2 in some export markets.
The Chery Tiggo 5x is a subcompact crossover SUV produced by the Chinese manufacturer Chery under the Tiggo crossover product series. In China, the model also spawned an electric variant called the Chery Tiggo e, and shared the platform with the later introduced Cowin Showjet in 2019. In export markets, the vehicle is also marketed as the Chery Tiggo 4 and Chery Tiggo 3.
The Chery Tiggo 7 is a compact crossover SUV produced by Chery under the Tiggo product series. The first generation was launched in 2016, and a rebadged variant sold by Qoros was planned in 2017 which later became a facelift for the 2018 model year Tiggo 7 dubbed the Tiggo 7 Fly. The first generation Tiggo 7 also underpins the Exeed LX. The second generation model was launched in 2020 and was previewed by a design concept unveiled in 2019.
The Chery Tiggo 8 is a series of mid-size crossover SUVs, predominantly sold as a three-row vehicle, produced by Chery under the Tiggo product series. First introduced in 2018, it is positioned between the smaller Tiggo 7 and the larger Tiggo 9.
The Jetour X70 is a series of 7-seater mid-size crossover produced by Jetour, a brand launched in 2018 by Chery.
The Jetour X95 is a mid-size crossover SUV produced by Chery under the Jetour brand.
The Milano Monza Open-Air Motor Show (MIMO) is an annual auto show first held in June 2021 in Milan and Monza, Italy.
Kaiyi Auto is a Chinese car manufacturer founded in 2014, as a subsidiary of Chery. The brand is specialized on offering low cost models with the goal of attracting young buyers. In 2022, the brand has renamed from Cowin Auto to Kaiyi Auto.
Exeed is an automotive division of premium sport utility vehicles introduced by Chinese automobile manufacturer Chery in September 2017.
Jetour is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs.
Jaecoo is a brand of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets. Jaecoo vehicles went on sale in 2024 in several markets such as Europe, Russia, Malaysia, Middle East, South Africa and Chile.
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