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| Founded | 2006 |
|---|---|
| Headquarters | Macchia d'Isernia, Italy |
Key people | Massimo Di Risio (president) |
| Products | Automobiles |
| Brands |
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| Revenue |  €700 million (2023) |
| Website | Official website |
DR Automobiles (previously DR Motor Company) is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
DR was founded by Massimo Di Risio in 2006. [1] As of 2008,[ needs update ] the company had offices in Rome, Campobasso and Pescara. [2] [3]
Since November 2007, DR partners with Chery to assemble and distribute Chery vehicles in Italy under the DR brand. [4] [5] Some Chery vehicles are assembled at a facility in Macchia d'Isernia to be sold as DR Automobiles vehicles. The original Chery Tiggo was marketed as the DR5, while the Riich M1 became the DR1. [6]
The company had a network of 20 dealers in Italy at the end of 2018. [7]
In 2020, DR launched their first sub-brand called Evo, which is based on BAIC vehicles. [8]
In 2022, DR Automobiles added a more "premium" brand called Sportequipe, which are also rebranded Chery vehicles. [9] [10] It also introduced the ICKX brand (later renamed to ICH-X due to a legal dispute with former pilot Jacky Ickx) with one model in offer, the ICH-X K2, based on the Beijing BJ40. [11] In February 2023, DR Automobiles started selling its first electric vehicle, the DR 1.0, a rebranded Chery eQ1; [12] in the same year the company acquired the O.S.C.A. brand from the Maserati family [13]
In 2024, DR introduced the Tiger sub-brand, for the marketing of Chinese cars of the Dongfeng brand, in particular its sub-brand Forthing. [14]
Formerly known as ICKX between 2022 to 2024.
Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer and brand headquartered in Wuhu, Anhui, China, and owned by the Wuhu municipal government. Founded in 1997, it is currently the fifth largest automobile manufacturer group in China with 1,881,316 vehicles sold in 2023.
The Chery QQ is a city car produced by the Chinese manufacturer Chery after May 2003. In 2006, Chery created a QQ-branded product line that included the original QQ, a sedan version called Chery QQ6 released in September 2006 and a three-door hatchback called Chery QQme released in June 2009. A slightly redesigned model of the original QQ was revealed at the 2011 Guangzhou Auto Show, and was renamed Chery QQ3 Sport and a new generation was introduced at the 2013 Shanghai Auto Show. The second generation was sold by the DR Automobiles as the DR Zero in Italy.
Ghandhara Automobiles Limited formerly known as Ghandhara Nissan, is a Pakistani automobile manufacturer based in Karachi.
The Chery Tiggo is a series of crossover SUVs produced by the Chinese manufacturer Chery Automobile since 2005.. The first model, Tiggo 3 was originally named Tiggo, while the slightly larger Tiggo 5 was later launched in November 2013.
Beijing International Automotive Exhibition, Beijing Motor Show or Auto China is an auto show held biennially in Beijing, China since 1990. China is currently the largest auto market in the world.
JAC Group is a Chinese automobile and commercial vehicle manufacturer. The company is based in Hefei, Anhui Province, China.
TagAZ was an automotive assembly plant located in Taganrog, Russia. An affiliated enterprise is the Rostov Truck Factory.
GB Corp is an Egyptian manufacturer of automobiles, buses, trucks and motorcycles located in Cairo.
The Riich M1 is a city car produced by the Chinese automaker Chery between 2009 and 2014 and sold under the marque Riich in China. The M1 was also known as the Chery M1 or Chery S18 in most of export market, and as a DR1 in Italy assembled via CKD by DR Motor in Macchia d'Isernia.
The Chery Tiggo 3, or originally the Chery Tiggo, is a compact crossover produced by the Chinese manufacturer Chery since 2005. The original Tiggo first debuted at the 2005 Shanghai Motor Show and was called the NCV, meaning New Concept Vehicle. It is the first product of the Chery Tiggo series. The original vehicle was facelifted in September 2010, and received the name change to Tiggo 3 and another facelift in 2014.
The Chery Tiggo 3x is a subcompact crossover produced by Chery based on the Chery Fulwin 2 hatchback. It is marketed as the Chery Tiggo 2 in some export markets.
The Chery Tiggo 5x is a subcompact crossover SUV produced by the Chinese manufacturer Chery under the Tiggo crossover product series. In China, the model also spawned an electric variant called the Chery Tiggo e, and shared the platform with the later introduced Cowin Showjet in 2019. In export markets, the vehicle is also marketed as the Chery Tiggo 4 and Chery Tiggo 3.
The Chery Tiggo 7 is a compact crossover SUV produced by Chery under the Tiggo product series. The first generation was launched in 2016, and a rebadged variant sold by Qoros was planned in 2017 which later became a facelift for the 2018 model year Tiggo 7 dubbed the Tiggo 7 Fly. The first generation Tiggo 7 also underpins the Exeed LX. The second generation model was launched in 2020 and was previewed by a design concept unveiled in 2019.
The Chery Tiggo 8 is a series of three-row mid-size crossover SUV produced by Chery under the Tiggo product series. First introduced in 2018, it is positioned between the smaller Tiggo 7 and the larger Tiggo 9.
The Milano Monza Open-Air Motor Show (MIMO) is an annual auto show first held in June 2021 in Milan and Monza, Italy.
Cowin Auto is a Chinese car manufacturer founded in 2014, focusing on young people, offering cost-benefit cars. In 2022, the brand starts selling only as Kaiyi Auto.
Exeed is an automotive division of premium sport utility vehicles introduced by Chinese automobile manufacturer Chery in September 2017.
Jaecoo is a marque of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets such as Europe, Russia, Malaysia, Middle East, South Africa and Chile with sales starting in early 2024 in several markets.
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