HiPhi

Last updated

HiPhi
Native name
高合
Company type Private
Industry Automotive
FoundedJuly 2019;5 years ago (2019-07)
Founder Ding Lei
Headquarters
Shanghai
,
China
Area served
  • China
  • Japan
Key people
Number of employees
Approx. 1,500 (2020)
Parent Human Horizons
Website hiphi.com

HiPhi is an electric vehicle brand of Human Horizons, founded by Ding Lei and headquartered in Shanghai. Its first vehicle, HiPhi X, was released on 31 July 2019. [1] [2] [3]

Contents

In February 2024, the company halted production for 6 months. [4] [5] [6]

History

HiPhi 1, the prototype of HiPhi X, HiPhi's first model HiPhi 1 001.jpg
HiPhi 1, the prototype of HiPhi X, HiPhi's first model

Founded in 2017, Human Horizons’ Operations and R&D Center is in Pujiang, Shanghai, China. In 2019 Human Horizons signed a co-operative manufacturing agreement with the Yueda Group, Dongfeng Yueda Kia (DYK) to produce HiPhi's range of vehicles at its manufacturing facility in Yancheng, Jiangsu Province, China. [7]

Its first production car, the HiPhi X, an electric full-sized crossover SUV, went on sale in China in October 2020 with deliveries to customers commencing in May 2021. Its second production model, the HiPhi Z, is a 5-door luxury GT based on the same platform as the HiPhi X. The X was first shown in pre-production form in November 2021, with the production car shown in August 2022 at the Chengdu Motor Show. Customer deliveries commenced early in 2023 after the first production cars rolled off the production line in December 2022.

April 2023 saw HiPhi reveal its third production model, the HiPhi Y. The new medium-sized electric SUV was shown at the Shanghai International Show. [8]

Human Horizons and HiPhi have a Qingdao Headquarters,[ clarification needed ] a Software Center and HiPhi Software Company in Jinjiang District, Chengdu, and an Advanced Technology Research and Design Center in Tokyo, Japan. HiPhi operates a network of ‘HiPhi Hubs’ covering all the major cities in China.

At the 2023 Shanghai International Show during the reveal of the HiPhi Y Human Horizons announced the opening of Operations Centers in both Munich, Germany, and Oslo, Norway, these spearheading the company's introduction into the European marketplace. [9]

On February 18, 2024, HiPhi announced a 6-month suspension of work and production. In May of the same year, some media reported that HiPhi had received support from the American company i Group Inc. and was about to resume work and production. [10] 。

Key people

Human Horizons and HiPhi was founded by its chairman and CEO, Ding (David) Lei, a former CEO of Shanghai General Motors and Vice President of SAIC-GM (Shanghai motive Industry Cooperation). Lei highlights the concept of space and time as key influences in the creation of the HiPhi brand. The HiPhi company logo represents space when viewed horizontally from left to right, with the vertical element of the logo characterising time.

Other key people in the Human Horizons leadership team include President Ken Weisman, Chief Technical Officer Mark Stanton, co-Chief Technical Officer Jun Chen, Chief Financial Officer Simon Tang and VP of Design Nicolas Huet. [11]

Early concepts

In October 2018, Human Horizons presented a pair of concept vehicles, the HiPhi H (Hypervelocity) and Concept A (Agility). A further concept, named Concept U (Ultimate Mobility) followed in 2019, as did the HiPhi 1 concept – this previewing the HiPhi X production car.

Concept H (Hyper-velocity - 2018) demonstrated a premium sports model with three seats arranged in a 2+1 layout (two in the front with one passenger in the rear) as a result of its teardrop-like aerodynamically efficient body design. Notable technology included four individual wheel hub motors powered by a battery pack which HiPhi claimed gave a potential range of 621 miles (1000 km), The Concept H also featured a reconfigurable cockpit and active wheel air covers to smooth the airflow around the wheels. [12]

Concept A (Active Agility – 2018) is a POD system travel capsule which connects with various travel systems to form different modes of transportation – these include land, rail, monorail, sea and air travel.

Concept U (Ultimate Mobility - 2019) is a larger development of the Concept H, with additional seating. [13]

Human Horizons also demonstrated the potential of its experimental hub motor technology in 2018, showing its engineering vehicle RE05 which uses advanced in-wheel hub motors for propulsion as well as steering.

HiPhi Concept 1 unveiled in July 2019, the HiPhi 1 was essentially a preview of HiPhi's first production model, the HiPhi X. [14]

Production cars

Most of HiPhi's models before the suspension of production were produced at the Yancheng plant with Yueda Kia qualifications; some models were produced by the former BAIC New Energy Laixi plant Body in white, then transported to Yancheng factory for final assembly. [15]

Controversy

Business Crisis

HiPhi's factory in Yancheng HiPhi X line up at the HiPhi factory in Yancheng.jpg
HiPhi's factory in Yancheng

HiPhi motive focused on the luxury market when it was founded, and was the only "new force" brand with product prices in the RMB 600,000-800,000 range for a long time. However, due to its high-end positioning and high prices, its sales volume was relatively low, and its brand awareness was relatively low. [16] In 2021 and 2022, HiPhi's annual cumulative sales were 4,237 and 4,349 respectively. In July 2023, HiPhi launched the mid-size SUV HiPhi Y, with a price range of 300,000-400,000 yuan, hoping to boost sales through this "volume" model. However, the monthly sales in the first three months of its release were less than 2,000 units, which was below expectations. [17]

In October 2023, a netizen who was certified as a HiPhi employee broke the news on social media that HiPhi had begun to lay off employees on a large scale, with the proportion reaching 20%, and some departments had laid off 50%. HiPhi mobile responded that the news was untrue and the relevant situation was normal personnel turnover. [18] In early January 2024, a post on social media allegedly came from a supplier of HiPhi, saying that "all work at HiPhi has been suspended, including stopping shipments, stopping new project development, and preparing for prosecution." HiPhi refuted the rumor, saying that the company's operations were normal. [19] However, negative information still appeared online, such as the large-scale closure of HiPhi stores, suppliers stopping supply, and employee benefits being cancelled. [20] In addition, Human Horizons and Ministry of Investment (Saudi Arabia) signed an agreement worth SAR 21 billion in June 2023, will establish a joint venture engaged in mobile research and development, manufacturing and sales; there is also news that Saudi Public Investment Fund plans to invest in Chinese Express. [21] But there was no follow-up to the news, and outsiders speculated that the Middle East funds had not yet arrived. [22]

On February 7, 2024, HiPhi held an employee meeting and announced that the company would not be able to pay January wages on time, cancel the 2023 year-end bonus, and suggested that employees find their own way out. HiPhi responded that the company is taking measures such as reducing executive salaries and delaying salary payments to cope with internal and external challenges. [23]

On February 18, 2024, the first working day after the Spring Festival holiday, HiPhi mobile held another internal meeting and announced that it would suspend production for 6 months from now on. [24] The media quoted internal employee reports as saying that employees' wages before February 18 will be paid as usual. Employees who remained at HiPhi mobile before March 15 will only be paid 70% of their wages. After March 15, only the local Minimum wage Standard payment will be paid; [25] Employees cannot use their cards to enter the headquarters in Shanghai Pujiang and the factory in Zhenjiang, Jiangsu, [26] A large number of outsourced workers were also laid off. [27] HiPhi only briefly responded to media inquiries, saying that the suspension of work and salary cuts were not true; Caixin Media reported that some local government shareholders asked HiPhi not to disclose the suspension information to the outside world for the time being. [28]

On February 22, 2024, HiPhi's Chairman Ding Lei appeared at the Shanghai headquarters to communicate with some of the remaining employees. He apologized to the employees for the strategic misjudgment that led to the company's suspension of work and production, and said that he would strive for restructuring and cooperation to "revive" the company. [29] HiPhi issued a statement on the same day, admitting that the company has made major adjustments to its daily operations and is currently taking all possible measures to alleviate its difficulties. HiPhi said it will prioritize and strive to ensure user service operations, vehicle after-sales maintenance, and other work, and will work with Yueda Group's subsidiaries to provide vehicle after-sales services; at the same time, it will coordinate resources to maintain HiPhi vehicle after-sales services, maintenance of vehicle networking related functions, and the use of HiPhi App's vehicle control functions and community sections. However, charging-related services and surrounding shopping malls will be temporarily suspended. [30]

After HiPhi announced the suspension of work and production, a large number of its directly-operated stores were closed. Although some dealer franchise stores were open, they were limited to selling inventory vehicles; HiPhi's video account was also changed to Livestreaming with goods. To raise funds needed to maintain after-sales service [31] Some prospective car owners who ordered cars before the Spring Festival were unable to receive cars due to the factory shutdown, but HiPhi was unable to refund the deposits for the cars; some employees also said they had not received their wages for January and February. [32]

According to media reports, HiPhi received $1 billion in financing from i Group Inc on May 16, 2024, and its parent company Human Horizons also signed a comprehensive strategic cooperation agreement with i. HiPhi is expected to resume work and production in the near future. According to public information, the actual controller of i is Yang Rong, Chairman of Hyper-Path Group and founder of Brilliance Group. [33]

In May 2024, HiPhi's parent company Human Horizons Holdings (Shanghai) Co., Ltd. was listed as a "dishonest person subject to enforcement", and Ding Lei was repeatedly restricted from high consumption; several affiliated companies of Human Horizons were also included in the list of abnormal operations. [34] On August 8 of the same year, the People's Court of Yancheng Economic Development Zone accepted the bankruptcy pre-reorganization application filed by Human Horizons (Jiangsu) Technology Co., Ltd. [35] [36]

On August 19, 2024, six months after the previous suspension of work and production, HiPhi announced that it would gradually resume the supply of spare parts to after-sales service centers and cooperative outlets, and authorized Yueda's subsidiaries to purchase HiPhi auto parts to support after-sales service. [37]

Privacy concerns

In May 2022, a blogger posted that the built-in dashcam of HiPhi cars can receive vehicle signals from other car owners through the "car-to-car interconnection" function and read the content of their dashcams, which aroused public concerns about the violation of user privacy. HiPhi responded that the function is turned off by default, cannot be enabled remotely, and requires a second confirmation from the user before it can be turned on. [38] Soon after, HiPhi removed the feature from the line. [39]

In April 2024, an indecent photo of a car owner captured by a camera in a HiPhi car circulated on social media, causing netizens to question whether HiPhi 's backend had leaked the owner's privacy. HiPhi responded that it was pure rumor, saying that the backend could not retrieve the local camera image. [40]

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References

  1. ↑ 网易 (31 July 2019). "华人运通发布智能纯电品牌高合HiPhi 首款量产定型车高合HiPhi 1亮相". tech.163.com. Retrieved 24 August 2020.
  2. ↑ Lambert, Fred (1 August 2019). "EV startup unveils new insane-looking electric car with '400 miles' of range". Electrek. Retrieved 24 August 2020.
  3. ↑ Mark Andrews2019-08-05T11:22:00. "First Sight: Human Horizons HiPhi 1". Car Design News. Retrieved 24 August 2020.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ↑ McDee, Max (18 February 2024). "Is HiPhi the next EV bust? Premium Chinese automaker shuts down production". ArenaEV.com. Retrieved 18 February 2024.
  5. ↑ Zhang, Phate (18 February 2024). "Premium Chinese EV brand HiPhi halts production for 6 months". CnEVPost. Retrieved 18 February 2024.
  6. ↑ "高合濒临破产，一个新能源汽车剽窃时代的结束". Autohome (in Chinese (China)). Retrieved 5 April 2024.
  7. ↑ "Dongfeng-Yueda-Kia to produce Human Horizon's first car in 2021_nine". www.sohu.com. Retrieved 15 May 2023.[ permanent dead link ]
  8. ↑ "New HiPhi Y makes debut at Shanghai motor show". Autocar. Retrieved 15 May 2023.
  9. ↑ "Chinese brand HiPhi is bringing its wacky-doored EVs to Europe". Top Gear. 19 April 2023. Retrieved 15 May 2023.
  10. ↑ "iAuto集团与华人运通签署全面战略合作协议". Einpresswire. 16 May 2024.
  11. ↑ "核心团队_关于华人运通_高合HiPhi人物介绍_华人运通 human horizons". www.human-horizons.com. Retrieved 15 May 2023.
  12. ↑ "The Human Horizons Concept H". Men & Motors. Retrieved 15 May 2023.
  13. ↑ Suzan (21 June 2019). "KIA's China Factory "Sublease" Human Horizons, The First Production EV To be Released Next Month | China Car News, Reviews and More" . Retrieved 15 May 2023.
  14. ↑ "This is the Human Horizons HiPhi 1". Top Gear. 5 August 2019. Retrieved 15 May 2023.
  15. ↑ 谢婉 (17 January 2024). "这家中国造车新势力要倒闭？中东土豪400亿投资泡汤，逼员工调岗辞职". 腾讯新闻. Archived from the original on 19 February 2024. Retrieved 19 February 2024.
  16. ↑ 王帅国 (3 June 2023). 超豪华定位存疑、资金链承压，高合汽车被迫“向下” [With its ultra-luxury positioning in doubt and its capital chain under pressure, HiPhi is forced to "go down"]. 经济观察报 (in Chinese). Archived from the original on 18 February 2024. Retrieved 18 February 2024.
  17. ↑ 徐昊 (18 February 2024). 高合汽车开年即“停摆”？内部人士：“今天还在正常上班” [HiPhi Automotive "shut down" at the beginning of the year? Insider: "We are still working normally today"]. 财联社 (in Chinese). Archived from the original on 18 February 2024. Retrieved 18 February 2024.
  18. ↑ 刘嘉欣 (24 October 2023). 高合汽车被曝开启大规模裁员，回应称“正常人事流动” [HiPhi Auto was reported to have started large-scale layoffs, and responded that it was "normal personnel turnover"]. 界面新闻 (in Chinese). Archived from the original on 18 February 2024. Retrieved 18 February 2024.
  19. ↑ 孙磊 (3 January 2024). "所有工作暂停？高合汽车紧急否认" [All work suspended? HiPhi Auto urgently denies]. 每日经济新闻 (in Chinese). Archived from the original on 5 January 2024. Retrieved 18 February 2024.
  20. ↑ 赵昱 (6 February 2024). 高合陷“撤店”风波，又一“玩车”的深圳地产富豪“踩坑”了？ [HiPhi is caught in the "store withdrawal" storm. Has another Shenzhen real estate tycoon who "plays with cars" fallen into the trap?]. 蓝鲸财经 (in Chinese). Archived from the original on 18 February 2024. Retrieved 18 February 2024– via 新浪财经.
  21. ↑ 杨诗涵 (8 November 2023). "沙特资本或按30亿美元估值购买高合汽车母公司股份，投资至少2.5亿美元" [Saudi capital may purchase shares of HiPhi's parent company at a valuation of US$3 billion, investing at least US$250 million]. 界面新闻 (in Chinese). Archived from the original on 12 December 2023. Retrieved 19 February 2024.
  22. ↑ 杨诗涵 (4 January 2024). "账期延长、项目延缓，高合汽车等不来中东资本". 界面新闻. Archived from the original on 18 January 2024. Retrieved 19 February 2024.
  23. ↑ 李嫒嫒 (8 February 2024). "工资缓发，高管主动降薪？高合汽车回应" [Salaries delayed, executives voluntarily cut salaries? HiPhi Auto responds]. 中国证券报 (in Chinese). Archived from the original on 8 February 2024. Retrieved 18 February 2024.
  24. ↑ "刚复工就停产！一新能源车企宣布停工6个月" [Production stopped just after resuming work! A new energy vehicle company announced a 6-month suspension of work]. 中国经营报 (in Chinese). 18 February 2024. Archived from the original on 18 February 2024. Retrieved 18 February 2024– via 新浪新闻.
  25. ↑ 刘雪玉 (18 February 2024). "高合汽车员工：今起工厂不能进入" [HiPhi Auto employees: No one can enter the factory from today]. 中新经纬 (in Chinese). Archived from the original on 19 February 2024. Retrieved 19 February 2024.
  26. ↑ 黄辛旭 (21 February 2024). 直击高合盐城工厂丨比亚迪、理想现场面试“挖人”！代理厂长：丁磊人在上海，还在想办法 [Direct visit to HiPhi Yancheng Factory | BYD and Ideal on-site interview to "poach" people! Acting factory director: Ding Lei is in Shanghai and is still trying to find a solution]. 每日经济新闻 (in Chinese). Archived from the original on 21 February 2024. Retrieved 21 February 2024.
  27. ↑ 魏文 (19 February 2024). "独家｜高合汽车今日遣散工厂部分外包员工" [Exclusive | HiPhi Auto dismissed some outsourced employees at the factory today]. 第一财经 (in Chinese). Archived from the original on 20 February 2024. Retrieved 21 February 2024.
  28. ↑ 安丽敏 (18 February 2024). "高合汽车内部宣布停工六个月 官方否认" [HiPhi Automotive internally announces six-month shutdown, official denies]. 财新 (in Chinese). Archived from the original on 18 February 2024. Retrieved 19 February 2024.
  29. ↑ 吴遇利 (23 February 2024). 3个月“抢救期”！高合汽车丁磊反思停产危机，高管直播恳求再给一些时间 [3-month "rescue period"! Gaohe Auto's Ding Lei reflects on the crisis of suspension of production, and executives plead for more time in a live broadcast]. 澎湃新闻 (in Chinese). Archived from the original on 24 February 2024. Retrieved 24 February 2024.
  30. ↑ 肖逸思 (22 February 2024). "停工停产风波后，高合正式回应了". 第一财经. Archived from the original on 22 February 2024. Retrieved 22 February 2024.
  31. ↑ 田子木 (15 March 2024). "一线｜高合倒下后：员工无薪留守，车主凑不到人维权" [Frontline｜After HiPhi collapsed: Employees stayed without pay, car owners could not gather together to defend their rights]. 银柿财经 (in Chinese). Archived from the original on 12 April 2024. Retrieved 12 April 2024.
  32. ↑ 唐登涛 (9 March 2024). “我一次一次被他们骗！”男子在杭州买高合汽车被气炸，迟迟不交车，2万定金也要不回....... 都市快报. Archived from the original on 12 April 2024. Retrieved 12 April 2024– via 网易.
  33. ↑ 郑植文 (17 May 2024). 21独家｜高合迎来“白衣骑士”iAuto，幕后金主仰融浮出水面 [21 Exclusive｜HiPhi welcomes "white knight" iAuto, and the behind-the-scenes financier Yang Rong surfaces]. 21世纪经济报道 (in Chinese). Archived from the original on 21 May 2024. Retrieved 21 May 2024.
  34. ↑ 李旖露 (9 August 2024). 华人运通预重整申请获受理，高合汽车再进“复活赛”？丨大公司 [Human Horizons' pre-reorganization application is accepted. Is HiPhi Auto in the "revival match" again? | Big Company]. 读特新闻 (in Chinese). Archived from the original on 15 August 2024. Retrieved 15 August 2024.
  35. ↑ 周姝祺 (9 August 2024). "高合汽车关联公司进入预重整阶段，起死回生才刚刚开始" [HiPhi's affiliated companies have entered the pre-reorganization stage, and their comeback has just begun]. 界面新闻 (in Chinese). Archived from the original on 15 August 2024. Retrieved 15 August 2024.
  36. ↑ 周盛明 (12 August 2024). "神秘投资方、破产预重整：高合的求生之路仍在继续" [Mysterious investors, pre-bankruptcy reorganization: HiPhi's road to survival continues]. 观察者网 (in Chinese). Archived from the original on 15 August 2024. Retrieved 15 August 2024– via 新浪财经.
  37. ↑ 魏文 (19 August 2024). "司法预重整后，高合汽车将逐步恢复配件供应". 第一财经. Archived from the original on 19 August 2024. Retrieved 3 September 2024.
  38. ↑ 一键开启“偷看模式”？高合汽车 “车车互联”功能被质疑泄露用户隐私 [One-click to turn on "peek mode"? HiPhi's "car-to-car interconnection" function is suspected of leaking user privacy]. 财经网 (in Chinese). 7 May 2022. Archived from the original on 12 April 2024. Retrieved 12 April 2024– via 新浪财经.
  39. ↑ 黄驰波 (12 May 2022). 车车“过度”互联：智能网联汽车产品背后的数据安全之忧 [Excessive car-to-car connectivity: Data security concerns behind smart connected car products]. 南方都市报 (in Chinese). Archived from the original on 22 August 2023. Retrieved 12 April 2024.
  40. ↑ "车主不雅照被车内摄像头泄露？高合回应：已报警 | 每经网" [The owner's indecent photos were leaked by the camera in the car? HiPhi responded: The police have been notified | Meijing.com]. www.nbd.com.cn (in Chinese). Retrieved 1 September 2024.
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