Omoda

Last updated
Omoda
Company type Division
Industry Automotive
Founded2022;2 years ago (2022) [1]
Headquarters Wuhu, Anhui, China
Area served
  • Russia
  • Kazakhstan
  • South Africa
  • Mexico [2]
  • Chile [3]
  • Spain [4]
  • United Kingdom
  • New Zealand [5]
  • Thailand
  • Panama [6]
Key people
Chen Chunqing (chief executive) [7]
Products Automobiles
Parent Chery Automobile
Website omodaglobal.com

Omoda is a marque of Chinese vehicle manufacturer Chery that debuted in 2022. The marque was first introduced in Russia and Kazakhstan in October 2022, with the Omoda C5 as its first model. The vehicle is a rebadged model of the eponymous Chery Omoda 5 crossover. [8]

Contents

Omoda alongside Jaecoo are two Chery brands that are only marketed outside China to support its export strategy. In most markets, the marque shares the same dealers with the Chery brand. [9] In some markets, the Omoda is positioned as a luxury brand compared to the more mainstream Chery brand. [10]

According to Chery, the letter "O" from Omoda is derived from the word "oxygen", while "Moda" means "modern". [11] Chery president Zhang Guibing mentioned that Omoda will serve customers who are part of the "Fashion Elite", a group of fashion-oriented customers that are "dynamic, avantgarde, and fashion-centric". [12] [13]

History

In June 2022, the decision to separate the Omoda family from the Chery marque and establish it as an independent brand was announced for the Russian market. According to Chery, Omoda brand cars in Russia will occupy the middle-high segment above the Chery brand, and below the Exeed brand. The company mentioned the Omoda marque would be a "worthy alternative" to Japanese and German brands that have suspended their activities in Russia. [14] Its first product, the Omoda C5 went on sale in Russia in October 2022. [15] [8]

Omoda and Jaecoo brand launch at the 2023 Auto Shanghai Omoda & Jaecoo brand launch at the 2023 Shanghai Auto Show.png
Omoda and Jaecoo brand launch at the 2023 Auto Shanghai

The global debut of the Omoda marque was held in April 2023 in Wuhu, Anhui, China, alongside the Jaecoo marque. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030 (not including China). Omoda's brand direction is headed by Steve Eum, Vice President & Meneral Manager of Design for Chery in China. [16] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. [17]

In April 2023, the Omoda marque was introduced in South Africa as a "luxury" brand. While Omoda is a separate business unit in the market, Omoda brand cars are sold through Chery dealerships, and supported by Chery's parts supply and customer support. [18]

Omoda cars in a dealership in Mexico OMODA.jpg
Omoda cars in a dealership in Mexico

In May 2023, Omoda in Mexico became an independent brand from Chery (Chirey in Mexico), resulting in the rebranding of the Chirey Omoda 5 as the Omoda C5. The marque also announced the planned release of the Omoda O5 and Omoda C5 EV, and will open 70 dealers across the country shared with the upcoming Jaecoo brand. [19] [20]

As of May 2023, 45 percent of Omoda global sales was contributed by the Russian market. [21]

Models

Omoda C5 2023 Omoda C5 front view.png
Omoda C5

Current

Planned

Omoda E5 2023 Omoda C5 EV front view.png
Omoda E5

See also

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References

  1. ↑ "Chery представит в России новый отдельный бренд Omoda". autoreview.ru (in Russian). 2022-06-20. Retrieved 2023-05-18.
  2. ↑ "Omoda, Jaecoo Become Independent from Chirey Mexico". Mexico Business. Retrieved 2023-05-18.
  3. ↑ Baeza, Gabriel (2023-04-18). "OMODA anuncia su llegada a Chile en el segundo semestre". Rutamotor (in Spanish). Retrieved 2023-05-18.
  4. ↑ "Driving out of the Port of Las Palmas - OMODA Will Come into A New Stage in Terms of Its Globalization Strategy - PressReach". pressreach.com. 2023-06-26. Retrieved 2023-07-01.
  5. ↑ Hansen, Matthew (2023-12-13). "New Chinese carmaker Omoda confirms 8 models coming to NZ". Stuff. Retrieved 2024-01-09.
  6. ↑ https://www.octanosmedia.com/post/nuevas-marcas-omoda-y-jaecoo-llegan-a-panam%C3%A1-de-la-mano-del-grupo-s%C3%ADlaba
  7. ↑ Anderson, Brad (2023-08-18). "Chery Bringing Omoda 5 SUV In ICE And EV Versions To The UK". Carscoops. Retrieved 2023-08-18.
  8. 1 2 "Кроссовер Omoda C5 выходит на российский рынок: комплектации и цены". autoreview.ru (in Russian). 2022-10-11. Retrieved 2023-05-18.
  9. ↑ "Chinese luxury car brand OMODA prepping for South African launch". 702. Retrieved 2023-05-18.
  10. ↑ "Chinese luxury car brand OMODA prepping for South African launch". CapeTalk. Retrieved 2023-05-18.
  11. ↑ "Omoda launched in South Africa with eye catching prices". TimesLive. Retrieved 2023-05-18.
  12. ↑ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-18.
  13. ↑ "Chery Spins Off Omoda & Jaecoo Brands For Lifestyle Buyers". www.dsf.my. 2023-04-19. Retrieved 2023-05-18.
  14. ↑ сайта, Редакция (2022-06-21). "Chery вместо «японцев» и «немцев»: каким будет бренд Omoda в России". Китайские автомобили (in Russian). Retrieved 2023-05-18.
  15. ↑ "Все, что нужно знать о новом Chery Omoda C5 2022 года — последние новости". Цены, комплектации, фото и технические характеристики авто - NaAvtoTrasse.ru (in Russian). 2022-10-18. Retrieved 2023-05-18.
  16. ↑ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  17. ↑ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Retrieved 2023-05-21.
  18. ↑ Niekerk, Reuben Van. "DRIVEN | Chery's luxury brand Omoda launches in SA with C5 - the compact SUV is hard to fault". Life. Retrieved 2023-05-18.
  19. ↑ "Omoda Arrives In Mexico With Two New Cars Grupo Milenio". nationworldnews.com. 2023-05-17. Retrieved 2023-05-18.
  20. ↑ "Omoda llega a México con la C5 y O5, próximamente llegarán C5 EV y O5 GT". soloautos.mx (in Mexican Spanish). Retrieved 2023-05-20.
  21. ↑ Budrina, Lisa (2023-05-17). "Почти половина мировых продаж Omoda приходится на Россию" [Almost half of Omoda's global sales come from Russia]. Motor.ru.
  22. ↑ "Новые автомобили Omoda C7 и Omoda C9 представят в 2022 году на автошоу в Китае". jupiter-auto.com. Retrieved 2023-05-18.
  23. ↑ Bosch, Charl (2023-08-25). "WATCH: Omoda surprises Kyalami by showing incoming new C9". The Citizen. Retrieved 2023-08-27.
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