Omoda

Last updated
Omoda
Company type Division
Industry Automotive
Founded2022;2 years ago (2022) [1]
Headquarters Wuhu, Anhui, China
Area served
Worldwide (except China, etc)
Key people
Shawn Xu (Omoda & Jaecoo CEO) [2]
Products Automobiles
Parent Chery Automobile
Website omodajaecoo.com

Omoda is a brand of Chinese vehicle manufacturer Chery that was established in 2022. As a sub-division of Chery International, [3] Omoda alongside Jaecoo are two Chery brands that are only marketed outside China to support its export strategy.

Contents

The marque was first introduced in Russia and Kazakhstan in October 2022, with the Omoda C5 as its first model. The vehicle is a rebadged model of the eponymous Chery Omoda 5 crossover. [4] In some markets, the marque shares the same dealers with the Chery brand, while in most cases it shares the same dealers with Jaecoo. [5]

According to Chery, the letter "O" from Omoda is derived from the word "oxygen", while "Moda" means "modern". [6] In some markets, the Omoda is positioned as a luxury brand compared to the more mainstream Chery brand. [7]

History

In June 2022, the decision to separate the Omoda family from the Chery marque and establish it as an independent brand was announced for the Russian market. According to Chery, Omoda brand cars in Russia will occupy the middle-high segment above the Chery brand, and below the Exeed brand. The company mentioned the Omoda marque would be a "worthy alternative" to Japanese and German brands that have suspended their activities in Russia. [8] Its first product, the Omoda C5 went on sale in Russia in October 2022. [4] [9] As of May 2023, 45 percent of Omoda global sales was contributed by the Russian market. [10]

Omoda and Jaecoo brand launch in Wuhu, Anhui Omoda & Jaecoo brand launch at the 2023 Shanghai Auto Show.png
Omoda and Jaecoo brand launch in Wuhu, Anhui

The global debut of the Omoda marque was held in April 2023 in Wuhu, Anhui, China, alongside the Jaecoo marque. The two brands combined (referred to as "O&J" brands) were targeted to reach annual global sales of 1,400,000 units by 2030 (not including China). Chery president Zhang Guibing mentioned that Omoda will serve customers who are part of the "Fashion Elite", a group of fashion-oriented customers that are "dynamic, avantgarde, and fashion-centric". [11] [12] Omoda's brand direction is headed by Steve Eum, Vice President & Meneral Manager of Design for Chery in China. [13] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. [14]

In April 2023, the Omoda marque was introduced in South Africa as a "luxury" brand. While Omoda is a separate business unit in the market, Omoda brand cars are sold through Chery dealerships, and supported by Chery's parts supply and customer support. [15]

Omoda cars in a dealership in Mexico OMODA.jpg
Omoda cars in a dealership in Mexico

In May 2023, Omoda in Mexico became an independent brand from Chery (Chirey in Mexico), resulting in the rebranding of the Chirey Omoda 5 as the Omoda C5. The marque also announced the planned release of the Omoda O5 and Omoda C5 EV, and will open 70 dealers across the country shared with the upcoming Jaecoo brand. [16] [17]

Omoda entered the European market in 2024, starting with Spain in March 2024. [18] In April 2024, Chery signed a joint venture deal with Spanish company EV Motors to build Omoda vehicles in a former Nissan factory in Barcelona, Spain. [19] The brand entered United Kingdom in May 2024, selling the Omoda 5 and Omoda E5. [20] Omoda officially debuts in Italy in July 2024 alongside Jaecoo, with the Omoda 5 model. [21]

In April 2024, Omoda introduced the Omoda 7 as its first dedicated Omoda product in Wuhu, Anhui. [22]

Models

Omoda C5 2023 Omoda C5 front view.png
Omoda C5

Current

Planned

Omoda E5 2023 Omoda C5 EV front view.png
Omoda E5

See also

Related Research Articles

<span class="mw-page-title-main">Chery</span> Chinese automobile manufacturing company

Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer with its headquarters in Wuhu, Anhui, China; it is owned by the Wuhu municipal government. Founded in 1997, it is currently the fifth largest automobile manufacturer group in China with 1,881,316 vehicles sold in 2023.

<span class="mw-page-title-main">Great Wall Motor</span> Chinese automobile manufacturer

Great Wall Motor Company Limited is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China. Named after the Great Wall of China, the company largely produces sport-utility vehicles (SUVs) and pick-up trucks. It is one of the top ten Chinese automobile manufacturers, with 1.23 million vehicles sold globally in 2023.

Beijing International Automotive Exhibition, Beijing Motor Show or Auto China is an auto show held biennially in Beijing, China since 1990.

<span class="mw-page-title-main">JAC Group</span> Chinese automobile and commercial vehicle manufacturer

JAC Group is a Chinese automobile and commercial vehicle manufacturer. The company is based in Hefei, Anhui Province, China.

<span class="mw-page-title-main">Riich</span>

Riich was an upmarket marque of the Chinese automaker Chery. Its models included a microvan, large sedans and supermini Riich M series, including a five-door hatchback (M1), a small sedan (M5) and a five-door crossover (X1). The marque was launched in March 2009. The brand experienced poor sales and in September 2012. Due to that, Chery announced that it would be discontinued. Sales of Riich vehicles ended in April 2013.

<span class="mw-page-title-main">Qoros</span> Chinese automotive manufacturing company

Qoros Auto Co., Ltd. was a Chinese automotive manufacturing company headquartered in Shanghai, China. Its principal activity was the design, development, production and sale of passenger cars sold under the Qoros marque.

<span class="mw-page-title-main">Chery Jaguar Land Rover</span> Automotive manufacturing company headquartered in Changshu, China

Chery Jaguar Land Rover Automotive Company Ltd. is an automotive manufacturing company headquartered in Changshu, China.

<span class="mw-page-title-main">Riich M1</span> Car manufactured by the Chinese manufacturer Chery

The Riich M1 is a city car produced by the Chinese automaker Chery between 2009 and 2014 and sold under the marque Riich in China. The M1 was also known as the Chery M1 or Chery S18 in most of export market, and as a DR1 in Italy assembled via CKD by DR Motor in Macchia d'Isernia.

Exeed is an automotive division of premium sport utility vehicles introduced by Chinese automobile manufacturer Chery in September 2017.

<span class="mw-page-title-main">Chery Omoda 5</span> Compact crossover SUV

The Chery Omoda 5 is a compact crossover SUV produced by Chery since 2022. The Omoda 5 is the first product of the Omoda product series under the Chery brand.

<span class="mw-page-title-main">Exeed Yaoguang</span> Mid-size crossover SUV produced by Exeed

The Exeed Yaoguang or RX for export markets is a mid-size crossover SUV produced by Exeed, a subsidiary of the Chery brand.

Jetour is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs.

<span class="mw-page-title-main">Chery Tiggo 9</span> Chinese automobile

The Chery Tiggo 9 is a series of three-row mid-size crossover SUV produced by Chery under the Tiggo product series which was introduced in March 2023. It is positioned as the flagship of the Tiggo series above the Tiggo 8 family and is available as a five-seater and a three-row seven-seater model. It is also exported under the Jaecoo brand as the Jaecoo J8.

<span class="mw-page-title-main">Chery Tansuo 06</span> Compact crossover SUV

The Chery Tansuo 06 is a compact crossover SUV produced by Chery since 2023. It is marketed under the Jaecoo brand as the Jaecoo J7/7 in export markets. Other names used in the Chinese market include the Chery Fulwin T6 and Chery Tiggo 7 High Energy.

Jaecoo is a brand of Chinese vehicle manufacturer Chery that was established in 2023. As a sub-division of Chery International, the brand was established to market SUVs to export markets.

iCar Ecological Technology Co., Ltd., trading as iCar, is a subsidiary of Chinese vehicle manufacturer Chery. The iCar brand was established as an electric vehicle brand in April 2023, following several previous usage of the trademark by Chery. iCar started sales of its first vehicle, the iCar 03 SUV in February 2024.

The Omoda 7 is a compact crossover SUV produced by Chery and marketed through the export-only Omoda brand. It was introduced in Wuhu, Anhui, China on 28 April 2024. It is the first original product from the Omoda brand, as the previous models are shared with the main Chery brand.

There are currently about 150 active brands in the Chinese automobile market. Among them are 97 Chinese domestic brands and 43 joint venture (JV) brands. Before 2010, the traditional "Big Four" refers to the four major state-owned car manufacturers, SAIC, FAW, Dongfeng and Changan. Other Chinese car manufacturers, both from public and private sectors, like Geely, BAIC, BYD, Chery, GAC, Great Wall, JAC and Seres emerged as the major players with the expansion of Chinese automotive industry.

<span class="mw-page-title-main">Exeed Sterra ET</span> Battery electric mid-size luxury crossover SUV

The Exeed Sterra ET is a battery-powered and range extended battery-electric mid-size luxury crossover SUV manufactured by Chinese automobile manufacturer Exeed, a premium brand of Chery. The Exeed Sterra ET was first unveiled in April 2023 during the Shanghai Auto Show and was officially launched in China in the third quarter of 2024.

References

  1. ↑ "Chery представит в России новый отдельный бренд Omoda". autoreview.ru (in Russian). 2022-06-20. Retrieved 2023-05-18.
  2. ↑ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  3. ↑ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-12-03.
  4. 1 2 "Кроссовер Omoda C5 выходит на российский рынок: комплектации и цены". autoreview.ru (in Russian). 2022-10-11. Retrieved 2023-05-18.
  5. ↑ "Chinese luxury car brand OMODA prepping for South African launch". 702. Retrieved 2023-05-18.
  6. ↑ "Omoda launched in South Africa with eye catching prices". TimesLive. Retrieved 2023-05-18.
  7. ↑ "Chinese luxury car brand OMODA prepping for South African launch". CapeTalk. Retrieved 2023-05-18.
  8. ↑ сайта, Редакция (2022-06-21). "Chery вместо «японцев» и «немцев»: каким будет бренд Omoda в России". Китайские автомобили (in Russian). Retrieved 2023-05-18.
  9. ↑ "Все, что нужно знать о новом Chery Omoda C5 2022 года — последние новости". Цены, комплектации, фото и технические характеристики авто - NaAvtoTrasse.ru (in Russian). 2022-10-18. Retrieved 2023-05-18.
  10. ↑ Budrina, Lisa (2023-05-17). "Почти половина мировых продаж Omoda приходится на Россию" [Almost half of Omoda's global sales come from Russia]. Motor.ru.
  11. ↑ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-18.
  12. ↑ "Chery Spins Off Omoda & Jaecoo Brands For Lifestyle Buyers". www.dsf.my. 2023-04-19. Retrieved 2023-05-18.
  13. ↑ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  14. ↑ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Retrieved 2023-05-21.
  15. ↑ Niekerk, Reuben Van. "DRIVEN | Chery's luxury brand Omoda launches in SA with C5 - the compact SUV is hard to fault". Life. Retrieved 2023-05-18.
  16. ↑ "Omoda Arrives In Mexico With Two New Cars Grupo Milenio". nationworldnews.com. 2023-05-17. Retrieved 2023-05-18.
  17. ↑ "Omoda llega a México con la C5 y O5, próximamente llegarán C5 EV y O5 GT". soloautos.mx (in Mexican Spanish). Retrieved 2023-05-20.
  18. ↑ Llorente, Javier; Potter, Brian (2024-03-06). "Omoda arrives in Europe, starting with Spain". Motor1 UK. Retrieved 2024-05-17.
  19. ↑ "Chery, EV Motors form JV to build cars in Spain". Automotive News Europe. Reuters. 2024-04-16. Retrieved 2024-05-05.
  20. ↑ Warrick, Jack (2024-05-31). "Omoda launches in the UK, taking pre-reservations for two SUVs". Autocar. Retrieved 2024-06-13.
  21. ↑ Pezzi, Gianluca (2024-07-05). "Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5". Quotidiano Motori (in Italian). Retrieved 2024-10-07.
  22. ↑ "Chery Omoda 7 unveiled – sporty SUV with 1.5 TGDi PHEV tech, gaming-style interior, sliding touchscreen - paultan.org". Paul Tan's Automotive News. 2024-04-28. Retrieved 2024-04-29.
  23. ↑ Bosch, Charl (2023-08-25). "WATCH: Omoda surprises Kyalami by showing incoming new C9". The Citizen. Retrieved 2023-08-27.
  24. ↑ Attwood, James (2024-03-27). "New Omoda and Jaecoo brands plot rapid UK expansion". Autocar. Retrieved 2024-05-14.
  25. ↑ "Новые автомобили Omoda C7 и Omoda C9 представят в 2022 году на автошоу в Китае". jupiter-auto.com. Retrieved 2023-05-18.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.