Company type | Division |
---|---|
Industry | Automotive |
Founded | April 2023 |
Headquarters | Wuhu, Anhui, China |
Area served | Worldwide (except China, US, Canada) |
Key people | Shawn Xu (Omoda & Jaecoo CEO) [1] |
Products | Automobiles |
Parent | Chery Automobile |
Website | omodajaecoo.com |
Jaecoo is a brand of Chinese vehicle manufacturer Chery that was established in 2023. As a sub-division of Chery International, [2] the brand was established to market SUVs to export markets.
Its name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'. [3] In Iran, the brand is known as Lucano. [4]
Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). [5] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. [6]
Jaecoo started sales in Russia, its first market, in September 2023. [7] In 2024, Jaecoo vehicles went on sale in several markets such as Western Europe, Malaysia, Middle East, South Africa and Chile. [8]
Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery brand in the country after Chery, Exeed, Omoda and Jetour. [7]
Chery officially debuted in Italy in July 2024 with Jaecoo brand alongside Omoda, with the Jaecoo 7 model. At the time of the launch, there are 49 active dealerships. [9]
Indonesia
JAECOO is a premium SUV brand under Chery International, inheriting over two decades of automotive expertise, including design influences from Jaguar Land Rover. Officially introduced in Indonesia in 2024, JAECOO targets Urban Elite—new affluent consumers who value high-quality, sleek design, and prestige. The name combines "Jaeger" (German for "hunter") and "Coo" (Cool), embodying "The Coolest City Hunter." Since its global debut in 2021, JAECOO has become one of the fastest-growing Chinese automotive brands, emphasizing sophisticated design and premium driving experiences. https://jaecoo.id [10] The first model for the Indonesian market is the J7 SHS ( Super Hybrid System ) alongside with the ICE version.
Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7. [11] In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models. [12] The J7 went on sale in July 2024. [13]
Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand. [14] Its first model, the J6 EV was open for booking in August 2024. [15]
The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar. [16] The third model of Jaecoo is the J6, a rebadged iCar 03.
Proton Holdings Berhad, commonly known as Proton, is a Malaysian multinational automotive company. Proton was established on 7 May 1983, as Malaysia's sole national budget car company until the advent of Perodua in 1993. The company is headquartered in Shah Alam, Selangor, and operates additional facilities in Proton City, Perak.
Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer owned by Chery Holding Group Co., Ltd. Founded in 1997, it is currently the fourth largest automobile manufacturer group in China, with 2,603,916 vehicles sold in 2024. The company is headquartered in Wuhu, Anhui, China; and currently under the ownership of the Wuhu municipal government.
Great Wall Motor Company Limited is a Chinese automobile manufacturer headquartered in Baoding, Hebei, China. Named after the Great Wall of China, the company largely produces sport-utility vehicles (SUVs) and pick-up trucks, as well as trucks. It is one of the top ten Chinese automobile manufacturers, with 1.23 million vehicles sold globally in 2024.
Beijing International Automotive Exhibition, Beijing Motor Show or Auto China is an auto show held biennially in Beijing, China since 1990.
The Geely Boyue is a compact crossover SUV produced by the Chinese automaker Geely Auto.
The Trumpchi GS3 is a subcompact crossover SUV produced by GAC Group under the Trumpchi brand in China and the GAC Motor brand globally.
The Proton X70 is a compact crossover SUV produced by the Malaysian car maker Proton. Marketed as a C-segment SUV, the car was launched on 12 December 2018, unveiled in a ceremony by then-prime minister and former Proton chairman Mahathir Mohamad. Being the first SUV released by Proton, it is conceived by rebadging the Geely Boyue, following the acquisition of Proton by Geely Automobile Holdings in 2017. The X70 is distinguishable from the Boyue by some design element differences and its right-hand drive configuration.
The Jetour X70 is a series of 7-seater mid-size crossover produced by Jetour, a brand launched in 2018 by Chery.
The Proton X50 is a subcompact crossover SUV produced by the Malaysian car maker Proton. Marketed as a B-segment SUV, the vehicle was revealed on 15 September 2020 and was launched on 27 October 2020. The model is the second SUV from the brand after the X70. The vehicle is a rebadged Geely Binyue with several changes, including the right-hand drive conversion and several mechanical adjustments.
The Geely Haoyue is a mid-size crossover SUV produced by the Chinese automotive manufacturer Geely Auto. It was introduced to the Chinese market in 2020 and is known as the Geely Okavango in overseas markets. The Haoyue name means 'heroic', while Okavango is named after the Okavango Delta in Botswana.
The A200/A250 seriesDaihatsu Rocky is a subcompact crossover SUV manufactured by Daihatsu. It was unveiled at the 46th Tokyo Motor Show on 23 October 2019 under the "New Compact SUV" name. It replaced the Be‣go in the Japanese market and went on sale on 5 November 2019. The Rocky is also rebadged and sold under Toyota and Subaru brands as the Toyota Raize and Subaru Rex respectively.
The Chery Omoda 5 is a compact crossover SUV produced by Chery since 2022. The Omoda 5 is the first product of the Omoda product series under the Chery brand.
The Exeed Yaoguang or RX for export markets is a mid-size crossover SUV produced by Exeed, a subsidiary of the Chery brand.
Omoda is a brand of Chinese vehicle manufacturer Chery that was established in 2022. As a sub-division of Chery International, Omoda and Jaecoo are two Chery brands that are only marketed outside China to support its export strategy.
Jetour is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs.
The Chery Tiggo 9 is a series of three-row mid-size crossover SUV produced by Chery under the Tiggo product series which was introduced in March 2023. It is positioned as the flagship of the Tiggo series above the Tiggo 8 family and is available as a five-seater and a three-row seven-seater model. It is also exported under the Jaecoo brand as the Jaecoo J8.
The Chery Tansuo 06 is a compact crossover SUV produced by Chery since 2023. It is marketed under the Jaecoo brand as the Jaecoo J7/7 in export markets. Other names used in the Chinese market include the Chery Fulwin T6 and Chery Tiggo 7 High Energy.
The iCar 03 is a battery electric compact crossover SUV produced by Chery under the iCar brand. The vehicle was first presented at the Chengdu Motor Show in 2023.
The Omoda 7 is a compact crossover SUV produced by Chery and marketed through the export-only Omoda brand. It was introduced in Wuhu, Anhui, China on 28 April 2024. It is the first original product from the Omoda brand, as the previous models are shared with the main Chery brand.