Jaecoo

Last updated
Jaecoo
Company type Division
Industry Automotive
FoundedApril 2023
Headquarters Wuhu, Anhui, China
Area served
Worldwide (except China, US, Canada)
Key people
Shawn Xu (Omoda & Jaecoo CEO) [1]
Products Automobiles
Parent Chery Automobile
Website omodajaecoo.com

Jaecoo is a brand of Chinese vehicle manufacturer Chery that was established in 2023. A sub-division of Chery International, [2] Jaecoo was established in 2023 to market SUV s in export markets. Along with Omoda, it is exclusively sold outside China to support Chery's export strategy.

Contents

Its name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'. [3] In Iran, the brand is known as Lucano. [4]

History

Omoda and Jaecoo brand launch in Wuhu, Anhui, April 2023 Omoda & Jaecoo brand launch at the 2023 Shanghai Auto Show.png
Omoda and Jaecoo brand launch in Wuhu, Anhui, April 2023

Jaecoo was first introduced in April 2023 in Wuhu, Anhui, China, alongside the Omoda brand. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). [5] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. [6]

Jaecoo started sales in Russia, its first market, in September 2023. [7] In 2024, Jaecoo vehicles went on sale in several markets such as Western Europe, Malaysia, Middle East, South Africa and Chile. [8]

Markets

Europe

Russia

Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery brand in the country after Chery, Exeed, Omoda and Jetour. [7]

Italy

Chery officially debuted in Italy in July 2024 with Jaecoo brand alongside Omoda, with the Jaecoo 7 model. At the time of the launch, there are 49 active dealerships. [9]

United Kingdom

An Omoda-Jaecoo dealership in Warrington, UK Chapelhouse JAECOO & Omoda Warrington - Dealership.jpg
An Omoda-Jaecoo dealership in Warrington, UK

The Jaecoo 7 became available to order in UK since January 2025. It is distributed through Omoda-Jaecoo dealership network, which already sold the Omoda 5 series. [10] [11]

Southeast Asia

Malaysia

Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7. [12] In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models. [13] The J7 went on sale in July 2024. [14] Jaecoo Malaysia introduced its second model, the Omoda C9, in December 2024. The model does not use Jaecoo badging, but marketed as "Omoda C9 by Jaecoo". [15] [16]

Thailand

Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand. [17] Its first model, the J6 EV was open for booking in August 2024. [18]

Indonesia

Jaecoo held its brand launch in Indonesia on 20 January 2025, showcasing the J7 as its first model to be sold in the country. [19] In February 2025, at the 32nd Indonesia International Motor Show, Jaecoo also showcased the J8 and J5 EV (which made the world debut at the country). [20] [21]

Products

Current models

The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar. [22] The third model of Jaecoo is the J6, rebranded from the iCar 03.

Planned models

See also

References

  1. ↑ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-05-08.
  2. ↑ "Omoda & Jaecoo: fastest growing car brand in the world? - paultan.org". Paul Tan's Automotive News. 2024-04-27. Retrieved 2024-12-03.
  3. ↑ "Chinese brand Jaecoo announces UK launch with J7 SUV". Car. 20 December 2023. Retrieved 2 January 2024.
  4. ↑ "بررسی لوکانو ال 7 ماموت خودرو (Lucano L7) | bama.ir". bama.ir (in Persian). Retrieved 2024-11-03.
  5. ↑ "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  6. ↑ "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Archived from the original on 2023-05-21. Retrieved 2023-05-21.
  7. 1 2 "Sales of cars from Chinese brand Jaecoo start in Russia — company". TASS. Retrieved 2024-05-10.
  8. ↑ "Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch". New Straits Times. 7 December 2023. Retrieved 2 January 2024.
  9. ↑ "Chery lancia OMODA e JAECOO in Italia: i prezzi di OMODA 5". Quotidiano Motori (in Italian). 2024-07-05. Retrieved 2024-10-07.
  10. ↑ "Omoda and Jaecoo to launch five new cars in 2025, and open 59 more dealers". carwow.co.uk. Retrieved 2025-02-24.
  11. ↑ Masson, Stuart (2025-02-01). "Jaecoo launches in the UK | The Car Expert". www.thecarexpert.co.uk. Retrieved 2025-02-24.
  12. ↑ "Chery's Jaecoo brand officially comes to Malaysia – two RHD units of J7 AWD being tested; launch in 2024 - paultan.org". Paul Tan's Automotive News. 2023-12-06. Retrieved 2024-09-28.
  13. ↑ "Jaecoo J7 CKD rolls off Chery Shah Alam assembly plant – exclusive to Jaecoo brand, launch on July 19 - paultan.org". Paul Tan's Automotive News. 2024-06-18. Retrieved 2024-09-28.
  14. ↑ "Jaecoo J7 launched in Malaysia - 2WD, AWD variants; seven-year, 150,000 km mileage warranty; fr RM139k - paultan.org". Paul Tan's Automotive News. 2024-07-19. Retrieved 2024-09-28.
  15. ↑ "Omoda C9 by Jaecoo - D-segment coupé SUV launched in Malaysia, 2WD and AWD; fr RM169k OTR - paultan.org". Paul Tan's Automotive News. 2024-12-06. Retrieved 2025-02-24.
  16. ↑ "Omoda C9 by Jaecoo launching in Malaysia Dec 6 - paultan.org". Paul Tan's Automotive News. 2024-11-29. Retrieved 2025-02-24.
  17. ↑ "Jaecoo J6 EV and J8 PHEV SUVs previewed in Thailand ahead of Q4 2024 launch - Malaysia next? - paultan.org". Paul Tan's Automotive News. 2024-03-21. Retrieved 2024-09-28.
  18. ↑ "Jaecoo J6 EV open for booking in Thailand, fr RM139k - boxy electric SUV is coming to Malaysia early 2025 - paultan.org". Paul Tan's Automotive News. 2024-08-06. Retrieved 2024-09-28.
  19. ↑ Herdianto, Radityo (2025-01-20). "Satu Lagi Merek China Masuk Indonesia, Jaecoo Bawa Teknologi Mobil Hybrid Ini". GridOto (in Indonesian). Retrieved 2025-02-13.
  20. ↑ Wahyudi, Doni (2025-02-13). "Jaecoo J7 Resmi Dijual Indonesia, Segini Harganya". detikOto (in Indonesian). Retrieved 2025-02-13.
  21. ↑ Fasha, Ryan (2025-02-15). "Jaecoo J7 SHS resmi dijual di IIMS 2025, Segini Nih Harganya". GridOto (in Indonesian). Retrieved 2025-02-13.
  22. ↑ "Jaecoo unveils J7, J8 at GIMS Qatar to great applause". The Peninsular. 10 October 2023. Retrieved 2 January 2024.
  23. ↑ A, Moo Teerapat (2024-03-20). "ภาพรถคันจริง JAECOO 6 EV รถไฟฟ้า100% แบต 69.8 kWh วิ่งไกล 470 km. เปิดตัวในไทย ปี 2024 นี้ โดย Chery ประเทศไทย". Autolifethailand.tv. Retrieved 2024-03-20.
  24. ↑ "Jaecoo J5 hybrid and EV models to debut in 2025; flagship J9 in EV and PHEV forms to arrive later - paultan.org". Paul Tan's Automotive News. 2024-04-30. Retrieved 2024-09-28.
  25. ↑ shalini (2025-02-21). "Jaecoo J5 EV Showcased in Indonesia at IIMS 2025". autoini. Retrieved 2025-02-24.
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