Company type | Division |
---|---|
Industry | Automotive |
Founded | 2023 |
Headquarters | Wuhu, Anhui, China |
Area served | Worldwide (except China, US, Canada) |
Key people | Shawn Xu (Omoda & Jaecoo CEO) [1] |
Products | Automobiles |
Parent | Chery Automobile |
Website | omodajaecoo.com |
Jaecoo is a brand of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets such as Europe, Russia, Malaysia, Middle East, South Africa and Chile with sales starting in early 2024 in several markets. [2]
The marque was launched in April 2023 in Wuhu, Anhui, China, alongside the Omoda marque. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). [3] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. [4]
The name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'. [5]
Jaecoo vehicles went on sale in its first market, Russia in September 2023 starting with the Jaecoo J7. Jaecoo became the fifth Chery brand in the country after Chery, Exeed, Omoda and Jetour. [6]
Chery officially debuted in Italy in July 2024 with Jaecoo brand alongside Omoda, with the Jaecoo 7 model. At the time of the launch, there are 49 active dealerships. [7]
Jaecoo debuted in Malaysia in December 2023, by showcasing the Jaecoo J7. [8] In June 2024, the first J7 rolled off the production line at Chery's Malaysian plant in Shah Alam, which is dedicated for Jaecoo models. [9] The J7 went on sale in July 2024. [10]
Jaecoo was introduced as a brand in Thailand in March 2024, alongside the Omoda brand. [11] Its first model, the J6 EV was open for booking in August 2024. [12]
The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar. [13] The third model of Jaecoo is the J6, a rebadged iCar 03.
Chery Automobile Co. Ltd., trading as Chery, is a Chinese automobile manufacturer and brand headquartered in Wuhu, Anhui, China; it is owned by the Wuhu municipal government. Founded in 1997, it is currently the fifth largest automobile manufacturer group in China with 1,881,316 vehicles sold in 2023. In 2024, Chery Holding Group made its debut on the Fortune Global 500 list, securing the 385th position with a revenue of $39.0917 billion.
Beijing International Automotive Exhibition, Beijing Motor Show or Auto China is an auto show held biennially in Beijing, China since 1990.
DR Automobiles is an Italian automobile company established in 2006. It mainly sells rebadged vehicles from Chinese automakers BAIC, Chery Automobile and JAC Motors.
The Chery Tiggo 5x is a subcompact crossover SUV produced by the Chinese manufacturer Chery under the Tiggo crossover product series. In China, the model also spawned an electric variant called the Chery Tiggo e, and shared the platform with the later introduced Cowin Showjet in 2019. In export markets, the vehicle is also marketed as the Chery Tiggo 4 and Chery Tiggo 3.
The Chery Tiggo 7 is a compact crossover SUV produced by Chery under the Tiggo product series. The first generation was launched in 2016, and a rebadged variant sold by Qoros was planned in 2017 which later became a facelift for the 2018 model year Tiggo 7 dubbed the Tiggo 7 Fly. The first generation Tiggo 7 also underpins the Exeed LX. The second generation model was launched in 2020 and was previewed by a design concept unveiled in 2019.
The Jetour X70 is a series of 7-seater mid-size crossover produced by Jetour, a brand launched in 2018 by Chery.
The Exeed TX is a mid-size CUV produced by Exeed a subsidiary of the Chery brand.
The Exeed LX is a subcompact crossover produced by Chery under the Exeed premium brand.
The Proton X50 is a subcompact crossover SUV produced by the Malaysian car maker Proton. Marketed as a B-segment SUV, the vehicle was revealed on 15 September 2020 and was launched on 27 October 2020. The model is the second SUV from the brand after the X70. The vehicle is a rebadged Geely Binyue with several changes, including the right-hand drive conversion and several mechanical adjustments.
The Geely Haoyue is a mid-size crossover SUV produced by the Chinese automotive manufacturer Geely Auto. It was introduced to the Chinese market in 2020 and is known as the Geely Okavango in overseas markets. The Haoyue name means 'heroic', while Okavango is named after the Okavango Delta in Botswana.
The Jetour X95 is a mid-size crossover SUV produced by Chery under the Jetour brand.
Exeed is an automotive division of premium sport utility vehicles introduced by Chinese automobile manufacturer Chery in September 2017.
The Chery Omoda 5 is a compact crossover SUV produced by Chery since 2022. The Omoda 5 is the first product of the Omoda product series under the Chery brand. In many export markets, the model is marketed as the Omoda C5 or simply Omoda 5 under the separate Omoda marque which is positioned more upmarket than the Chery brand.
The Exeed Yaoguang or RX for export markets is a mid-size crossover SUV produced by Exeed, a subsidiary of the Chery brand.
Omoda is a marque of Chinese vehicle manufacturer Chery that was established in 2022. The marque was first introduced in Russia and Kazakhstan in October 2022, with the Omoda C5 as its first model. The vehicle is a rebadged model of the eponymous Chery Omoda 5 crossover.
Jetour is a marque of Chinese vehicle manufacturer Chery Holding Group that was established in 2018. The brand mainly produces crossovers and SUVs.
The Chery Tiggo 9 is a series of three-row mid-size crossover SUV produced by Chery under the Tiggo product series which was introduced in March 2023. It is positioned as the flagship of the Tiggo series above the Tiggo 8 family and is available as a five-seater and a three-row seven-seater model. It is also exported under the Jaecoo brand as the Jaecoo J8.
The Chery Tansuo 06 is a subcompact luxury crossover SUV produced by Chery since 2023. It is marketed under the Jaecoo brand as the Jaecoo J7 in export markets. Other names used in the Chinese market include the Chery Fulwin T6 and Chery Tiggo 7 Sport.
The Omoda 7 is a compact crossover SUV produced by Chery and marketed through the export-only Omoda brand. It was introduced in Wuhu, Anhui, China on 28 April 2024. It is the first original product from the Omoda brand, as the previous models are shared with the main Chery brand.