Jaecoo

Last updated
Jaecoo
Company type Division
Industry Automotive
Founded2023;1 year ago (2023)
Headquarters Wuhu, Anhui, China
Area served
  • Europe [1]
  • Russia
  • Malaysia [2]
  • Thailand
  • Panama [3]
Products Automobiles
Parent Chery Automobile
Website http://www.jaecooglobal.com/

Jaecoo is a marque of Chinese vehicle manufacturer Chery that debuted in 2023. The marque was established to market SUVs to export markets such as Europe, Russia, Malaysia, Middle East and South Africa with sales starting in early 2024 in several markets. [4]

Contents

The marque was launched in April 2023 in Wuhu, Anhui, China, alongside the Omoda marque. The two brands (referred to as "O&J" brands) are only marketed outside China to support its export strategy. Both brands were targeted to reach annual global sales of 1,400,000 units by 2030 (excluding China). [5] In the same month, Chery established a separate company in China called Anhui Omoda Jaecoo Automobile Co., Ltd. as a sales company. [6]

Omoda and Jaecoo brand launch at the 2023 Auto Shanghai Omoda & Jaecoo brand launch at the 2023 Shanghai Auto Show.png
Omoda and Jaecoo brand launch at the 2023 Auto Shanghai

The name is based on the German word Jäger (meaning 'hunter') and the English word 'cool'. [7]

Products

Current models

The first model of Jaecoo is the J7, a rebadged Chery Tansuo 06, and was followed by the J8 (a rebadged Chery Tiggo 9) in October 2023 at the Geneva Motor Show in Qatar. [8]

Planned models

See also

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References

  1. "JAECOO J7 to launch premium Chinese brand's UK arrival". Auto Express. Retrieved 2024-01-06.
  2. "2024 Jaecoo J7 previewed in Malaysia – 197 PS 1.6T, 7DCT; CKD from start; Q2 launch; around RM160k est". Paul Tan's Automotive News. 2024-01-05. Retrieved 2024-01-06.
  3. https://www.octanosmedia.com/post/nuevas-marcas-omoda-y-jaecoo-llegan-a-panam%C3%A1-de-la-mano-del-grupo-s%C3%ADlaba
  4. "Chery's Jaecoo brand comes to Malaysia, J7 model set for Jan 2024 launch". New Straits Times. 7 December 2023. Retrieved 2 January 2024.
  5. "Meet Omoda & Jaecoo: 2 New Car Brands From China's Chery". www.dsf.my. 2023-04-21. Retrieved 2023-05-20.
  6. "奇瑞成立欧萌达杰酷汽车公司# 注册资本5000万_信息_显示_天眼". www.sohu.com. Retrieved 2023-05-21.
  7. "Chinese brand Jaecoo announces UK launch with J7 SUV". Car. 20 December 2023. Retrieved 2 January 2024.
  8. "Jaecoo unveils J7, J8 at GIMS Qatar to great applause". The Peninsular. 10 October 2023. Retrieved 2 January 2024.
  9. A, Moo Teerapat (2024-03-20). "ภาพรถคันจริง JAECOO 6 EV รถไฟฟ้า100% แบต 69.8 kWh วิ่งไกล 470 km. เปิดตัวในไทย ปี 2024 นี้ โดย Chery ประเทศไทย". Autolifethailand.tv. Retrieved 2024-03-20.