Brilliance Auto Group

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In 2003, BMW and Brilliance agreed to make select products of this German luxury carmaker in China. [7] As of 2010, the joint venture makes the BMW 3 Series and BMW 5 Series and had plans to introduce the BMW X1 by 2012. [52] As of 2011, locally produced engines were slated to appear in some offerings soon, and the company had plans to bring up total production capacity to 300,000 by 2013. [53]

These vehicles may differ slightly from those sold in other markets under the same names. As of mid-2010 almost 60% of the components used to manufacture the China-built BMWs were imported to China. [52]

Brilliance Shineray

Brilliance Shineray is a joint venture between Brilliance Auto Group and Shineray Motorcycle Company (Shineray Group), one of China's largest[ citation needed ] motorcycle producers. Shineray Group bought the Italian motorcycle brand, SWM (motorcycles), and started an automotive brand with the SWM nameplate. SWM now makes a range of crossovers and compact MPVs.[ citation needed ]

Key models include:

Renault Brilliance Jinbei (Jinbei)

Formerly a wholly-owned subsidiary (Shenyang Brilliance Jinbei Automotive) which sold licensed Toyota and General Motors designs, Jinbei was re-formed with Renault in 2017 with plans to launch light commercial vehicles and SUVs with Renault technology, under the Jinbei and Renault marques.

Key models include:

Operations

BMW-branded autos are made at a production base in the Northeastern Chinese city of Shenyang completed in 2004, and ongoing construction saw this base increase its production capacity to 200,000 units/year by 2012. [54]

An engine-making production base is located in Mianyang, Sichuan province. [9]

Sales

A total of 188,143 Brilliance marque vehicles were sold in China in 2013, making it the 25th largest-selling car brand in the country in that year (and the tenth largest-selling Chinese brand). [55]

European exports

In 2007, Brilliance's BS6 sedan performed poorly in a crash test conducted by Germany's ADAC, receiving only one out of five possible stars in the Euro NCAP rating. [56] Brilliance then redesigned the car, changing at least sixty components, and it saw a three-star performance in a crash test performed by Spain's Idiada. [57] However, the price also rose considerably, [58] and the importer (HSO Motors) went bankrupt in November 2009. [59] Brilliance then tried to go it alone, but with high pricing and considerable market reluctance after the well-publicized crash test failures, exports to Europe were ended in April 2010 with no immediate plans for resumption. [60]

SAIPA

In 2015, Brilliance announced it had started joint production with SAIPA of Iran, to produce the H300 and H200 models, under the local brand name of Saipa. [61]

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Huachen Automotive Group Holdings Co. Ltd.
Brilliance Auto Group
Company type State-owned enterprise
Industry Automotive
Founded
  • 1992;32 years ago (1992) (Brilliance Auto)
  • 2002 (current incorporation of Huachen Automotive Group)
Founder
Headquarters,
China
Area served
Exported worldwide
Key people
Yan Bingzhe(Chairman and Party Committee Secretary of the Group; [1] CEO of Brilliance Auto [2] )
Wu Xiao-an(Chairman of Brilliance Auto; director of the Group [2] )
Products
Brands
  • Brilliance
  • Huasong
  • Jinbei
  • Zhonghua
RevenueIncrease2.svg CNY181130 million (2019)
Decrease2.svg CNY000279 million (2019)
Total assets Increase2.svg CNY195348 million (2019)
Total equity Steady2.svg CNY004992 million (2019)
Owner
Liaoning Provincial Government(80%)
Liaoning Social Security Fund(20%)
Number of employees
Decrease2.svg 5,610 (Brilliance Auto only) [3]  (2019)
Parent Liaoning Provincial Government's SASAC
Subsidiaries Brilliance Auto (SEHK:  1114; 42.32%) [4]
Chinese name
Simplified Chinese 华晨汽车集团控股有限公司
Traditional Chinese 華晨汽車集團控股有限公司
Hanyu Pinyin Huáchén qìchē jítuán kònggǔ yǒuxiàn gōngsī
Literal meaning"China morning" automotive group holdings limited company
Transcriptions
Standard Mandarin
Hanyu Pinyin Huáchén qìchē jítuán kònggǔ yǒuxiàn gōngsī