GAC Honda

Last updated
GAC Honda Automobile Co., Ltd.
Company type Joint venture
Industry Automotive
Founded7 May 1998;26 years ago (1998-05-07) (Guangzhou)
Headquarters,
Area served
China
Products Automobiles
Owners
Number of employees
Approximately 7,000
Subsidiaries Guangzhou Honda Automobile Research & Development Co., Ltd.
Guangzhou Honda Research & Development Co., Ltd
Website www.ghac.cn

Everus (Li Nian Chinese :理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer. [10] While it was the first China-only brand for any sino-foreign joint venture [11] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. [12] The S1 is based on an old model of the Honda City. [12]

Customer service award

GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study. [13]

Products

Everus

Honda

Former products

Everus

Honda

Acura

  • CDX (2016–2022)
  • RDX (2019–2022)
  • TLX-L (2014–2020)

Former

See also

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References

  1. 1 2 3 "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
  2. "GAC Honda to Absorb Honda Automobile (China)". global.honda. 2020-03-29. Retrieved 2023-06-05.
  3. China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  4. Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
  5. Guangzhou Honda officially renamed Guangqi Honda Archived 2012-07-01 at archive.today gasgoo.com, April 23, 2009
  6. "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
  7. 1 2 3 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN   0-324-59099-7, 9780324590999, Page 423
  8. 1 2 Juan Antonio Fernandez; Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN   978-0-470-82224-1.
  9. 1 2 "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
  10. AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  11. "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
  12. 1 2 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
  13. J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
GAC Honda
Traditional Chinese 廣汽本田
Simplified Chinese 广汽本田
Transcriptions
Standard Mandarin
Hanyu Pinyin Guǎng qì Běntián