GAC Honda

Last updated
GAC Honda Automobile Co., Ltd.
Company type Joint venture
Industry Automotive
Founded7 May 1998;25 years ago (1998-05-07) (Guangzhou)
Headquarters,
Area served
China
Products Automobiles
Owners
Number of employees
Approximately 7,000
Subsidiaries Guangzhou Honda Automobile Research & Development Co., Ltd.
Guangzhou Honda Research & Development Co., Ltd
Website www.ghac.cn

Everus (Li Nian Chinese :理念), GAC Honda's first China-only brand, is targeted at consumers in inland cities like Chaozhou and Lanzhou who can't afford its Honda-branded vehicles but desire the cachet and technological underpinnings foreign-tied brands offer. [10] While it was the first China-only brand for any sino-foreign joint venture [11] other, similar marques do exist such as the Dongfeng/Nissan Venucia.

The first Everus model, the S1 subcompact, was unveiled at the 2010 Guangzhou Auto Show. [12] The S1 is based on an old model of the Honda City. [12]

Customer service award

GAC Honda ranked highest in customer satisfaction with authorized dealer after-sales service according to the J.D. Power Asia Pacific 2009 China Customer Service Index Study. [13]

Products

Everus

Honda

Former products

Everus

Honda

Acura

  • CDX (2016–2022)
  • RDX (2019–2022)
  • TLX-L (2014–2020)

See also

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References

  1. 1 2 3 "Company Profile". Guangqi Honda Automobile Co., Ltd. Archived from the original on 2 November 2011. Retrieved 2011-12-31.
  2. "GAC Honda to Absorb Honda Automobile (China)". global.honda. 2020-03-29. Retrieved 2023-06-05.
  3. China's Guangqi Honda at 95 pct of 2009 sales target reuters.com, Sun Nov 22, 2009 8:30pm EST
  4. Kim, Chang-Ran; Wong, Fayen (2011-04-18). "Autoshow - Honda: China output to be affected by Japan parts shortage". Reuters. Archived from the original on 2018-09-26.
  5. Guangzhou Honda officially renamed Guangqi Honda Archived 2012-07-01 at archive.today gasgoo.com, April 23, 2009
  6. "Guangqi Honda to Expand Automobile Production Capacity". Honda Motor Co., Ltd. May 25, 2010. Archived from the original on 2013-04-23. Retrieved 2011-12-31.
  7. 1 2 3 Global Strategy - By Mike W. Peng Cengage Learning, 2008, ISBN   0-324-59099-7, 9780324590999, Page 423
  8. 1 2 Juan Antonio Fernandez; Liu Shengjun (2007). China CEO: a case guide for business leaders in China. John Wiley and Sons. p. 91. ISBN   978-0-470-82224-1.
  9. 1 2 "Environment: FY2009 Initiatives". world.honda.com. Honda. c. 2010. Archived from the original on 5 April 2010. Retrieved 27 July 2014.
  10. AUTOSHOW-China joint venture brands eye growth in inland cities reuters.com, Mon Dec 20, 2010 5:44am EST
  11. "Guangqi Honda's Original Brand Introduces "Li Nian S1"". Honda Motor Co., Ltd. April 18, 2011. Archived from the original on June 25, 2012.
  12. 1 2 "New Models from the 2010 Guangzhou Auto Show (2): GAC-Honda Everus S1". ChinaAutoWeb.com.
  13. J.D. Power Asia Pacific Reports: Guangqi Honda Ranks Highest in Customer Satisfaction with Dealer Service in China jdpower.com, 30 July 2009
GAC Honda
Traditional Chinese 廣汽本田
Simplified Chinese 广汽本田