Honda Prospect Motor

Last updated
PT Honda Prospect Motor
Company type Joint venture
Industry Automotive
Predecessors
  • PT Imora Motor
  • PT Prospect Motor
  • PT Honda Prospect Engine Manufacturing (Indonesia)
Founded15 February 1999;26 years ago (1999-02-15)
Headquarters Jakarta, Indonesia
Area served
Indonesia
Key people
Products Cars
Production output
Decrease2.svg 133,247 units (2019)
Decrease2.svg 156,621 units (2018)
Owners
Number of employees
6,900 (2014)
Website www.honda-indonesia.com

PT Honda Prospect Motor (abbreviated HPM) is a subsidiary of Honda automobiles for production, marketing and export of passenger cars in Indonesia. Based in Jakarta, it is a joint venture company between Honda (51%) and Prospect Motor (49%). [1] Established on 15 February 1999, HPM replaced PT Imora Motor (stands for Istana Mobil Raya) as the sole distributor of Honda cars in Indonesia.

Contents

History

Honda cars have been sold in Indonesia since 1968 through Prospect's affiliated sales company, PT Imora Motor. In 1975, Prospect began local consignment production of Honda automobiles, responding to Indonesian government policy to encourage local automobile production. Honda vehicle sales in 1997 totaled 6,872 units (up 7% over 1996) but declined by 83% in 1998, to 1,182 units, mainly due to the economic crisis that hit the Southeast Asian region.

In 1999, Honda Motor Co., Ltd. established a joint venture company called PT Honda Prospect Motor (HPM) on 15 February 1999. HPM merged Honda's Indonesian automobile businesses, which was previously conducted by four separate companies ranging across vehicle assembly, engine and component manufacturing, and wholesale distribution. HPM was capitalized at US$70 million, with 51% initially held by Honda's partner PT Prospect Motor and 49% by Honda Motor Co., Ltd. [2]

Facilities

HPM began local automobile production in 2003 after the establishment of its first manufacturing plant in Karawang, with the Stream as the first car produced. Prior to the establishment of Karawang plant, Honda assembled vehicles at the older facility owned by Prospect Motor in Sunter, North Jakarta. Its development was supported with Rp 700 billion investment. Initial annual capacity was set to reach 40,000 by 2004. [3] The 100,000th car produced by the Karawang Plant rolled off the production line on January 29, 2007. HPM started exporting the Freed to Thailand and Malaysia from 2010 to 2014, [4] and later the Brio to the Philippines and Vietnam from 2019. [5]

To serve the increasing demand for Honda products in Indonesia, HPM opened a second manufacturing plant next to the existing plant on January 15, 2014 which increased its total annual production capacity from 80,000 units to 200,000 units. [6] The first model produced was the Mobilio, which 86 percent of its parts were produced locally. [6] With total investment of Rp 3.1 trillion, the second factory has total building area of 145,760 m2 with main production line facilities including welding area, engine assembly, frame assembly, and painting area. [6] The factory also supported with including material supply area, stamping, plastic injection, plastic painting and vehicle quality.

On 27 February 2017, HPM celebrated one million automobile production milestone. [7]

Models

Current models

ModelIndonesian introductionCurrent modelCurrent production status
Introduction (model code)Update/facelift
Sedan
2023 Honda City e-HEV RS.jpg City 19962021 (GN2)2023Imported from Thailand
2022 Honda Civic RS 1.5 FE1 (20220317) 01.jpg Civic 19762021 (FE1)Imported from Thailand
2023 Honda Accord RS e-HEV 2.0 CY2 (20230819).jpg Accord 19782023 (CY)Imported from Thailand
Hatchback
2023 Honda Brio RS (Indonesia) front view.jpg Brio 20122018 (DD1)2023Assembled in Indonesia since 2013
2024 Honda City Hatchback RS.jpg City Hatchback 20212021 (GN5)Assembled in Indonesia
Honda Civic Type-R For Guangzhou International Auto Show 2022 (cropped).jpg Civic Type R 20182023 (FL5)Imported from Japan
SUV/crossover
2022 Honda WR-V RS with Honda Sensing 1.5 DG4 (20221105) 01.jpg WR-V 20222022 (DG4)Assembled in Indonesia
2022 Honda BR-V Prestige with Honda Sensing (Indonesia) front view 02.jpg BR-V 20162021 (DG3)Assembled in Indonesia
2022 Honda HR-V 1.5 SE RV3 (20220807).jpg HR-V 20152022 (RV3)Assembled in Indonesia
2024 Honda CR-V 2.0 eHEV RS Crystal Black Pearl in Indonesia 01.jpg CR-V 19992023 (RS3)Imported from Thailand
MPV
2017 Honda Mobilio 1.5 S, South Surabaya.jpg Mobilio 20142014 (DD4)2017Assembled in Indonesia

Former models

Manufactured locally

Imported

President Director

References

  1. "Honda Prospect Motor Company Profile". Honda Prospect Motor. Archived from the original on 13 November 2019. Retrieved 1 July 2019.
  2. "Honda to form New Automobile Joint Venture in Indonesia". Honda Global. Retrieved 1 July 2019.
  3. "Honda Global | September 25, 2003 Honda Begins Production of Automatic Transmissions at New Plant in Indonesia". global.honda. Retrieved 27 April 2020.
  4. "The Honda Freed - a CBU MPV from Indonesia". Paul Tan's Automotive News. 4 April 2010. Retrieved 27 April 2020.
  5. Deha, Daniel (26 March 2019). "Honda Motor Targets Exports US$1.8B from Indonesia in 2021". The Insiders Stories. Archived from the original on 5 March 2021. Retrieved 27 April 2020.
  6. 1 2 3 "Honda Global | 15 January 2014 Honda Prospect Motor Opens Second Factory in Indonesia". global.honda. Retrieved 27 April 2020.
  7. "Honda Celebrates One Million Automobile Production Milestone in Indonesia". Honda Global. Retrieved 1 July 2019.