This article is about the Indonesian automotive show held in Tangerang, Banten. For the automotive show held in Jakarta that was previously authorized by the same association, see Indonesia International Motor Show.
Indonesia International Auto Show
GAIKINDO Indonesia International Auto Show (GIIAS)
The GaikindoIndonesia International Auto Show (GIIAS) is an annual auto show held at the Indonesia Convention Exhibition (ICE) in Tangerang Regency, Banten, Indonesia. Organized by Seven Events, and hosted by the Association of Indonesian Automotive Industries (GAIKINDO) hence its name, the show was spun off from the Indonesia International Motor Show (IIMS) since 2015.[1] The show also spawned two spin-offs; a series of roadshow events in major Indonesian capital cities since its establishment, later known as GIIAS The Series since 2019,[2] including Bandung,[3]Makassar,[4]Medan,[5]Semarang[6] and Surabaya,[7] as well formerly Samarinda;[8] and a smaller-scale event since 2022, known as the Gaikindo Jakarta Auto Week (GJAW).[9]
As of the 2024 event, the Gaikindo Indonesia International Auto Show is claimed to be the second largest auto show in the world, only behind the Beijing Motor Show.[10][11]
Prior to its establishment, the Association of Indonesian Automotive Industries (GAIKINDO) formerly established and hosted the Indonesia International Motor Show (IIMS) between 1986 and 2014, which since 2000, it was organized by Dyandra Promosindo, a subsidiary of Kompas Gramedia. The 1986 event, originally known as the Gaikindo Car Exhibition, was first held at the Jakarta Convention Center (JCC) with 13 exhibitors participated the event. The show was renamed to the Jakarta Auto Expo in 1989, then later the Gaikindo Auto Expo in 2000, before adopting to its current name, Indonesia International Motor Show in 2006 after it was recognized as an international-scale exhibition by the Organisation Internationale des Constructeurs d'Automobiles (OICA). Since 2009, IIMS relocated to its current venue, Jakarta International Expo (JIExpo), located at Kemayoran in Pademangan, North Jakarta.[12]
The Gaikindo Indonesia International Auto Show (GIIAS) was first announced by Gaikindo in February 2015,[13] after the association dissolved their partnership with Dyandra, resulting IIMS continued to run without Gaikindo's authorization from 2015 onwards.[14] Differentiating from IIMS, GIIAS is held at a different venue, Indonesia Convention Exhibition (ICE), located at BSD City in Pagedangan, Tangerang Regency, Banten, with a total space of 220.000m2 (2,368.06sqft),[15] and is organized by Seven Events. On 3 March 2015, GIIAS received a full support and was sanctioned by the OICA, joining its membership.[16][17]
In late July 2015, Gaikindo announced that the 2015 event in Tangerang would be later followed by two continuing spin-off events held in Makassar, South Sulawesi in November, and Surabaya, East Java in December,[18] establishing GIIAS as a series of automotive roadshow events in major Indonesian cities. The Makassar event took place at the Celebes Convention Center (CCC), located at Tanjung Bunga in the Tamalate district,[19] while the Surabaya event took place at the Grand City Convention & Exhibition, located at Ketabang in the Genteng district.[20]
Following an inaugurated opening ceremony held with a visit from the then 12th Vice President of Indonesia, Jusuf Kalla, the 23rd Gaikindo Indonesia International Auto Show was opened to the public on 20 August 2015, marking the establishment of GIIAS.[21] It was started off by covering a total gross area of 91.577m2 (985.73sqft),[22] with a participation of 40 different brands (22 exhibited passenger car brands, 10 exhibited commercial vehicle brands, 6 motorcycle brands and 2 parallel importers).[23][24] The 23rd GIIAS was a huge success for Gaikindo, with the exhibition was visited by 451,654 visitors, beating Gaikindo's initial projected target of 380,000 visitors.[25]
Between 2016 and 2017, the venue for the Makassar event was briefly moved to the Four Points by Sheraton Makassar hotel, located at Pa'baeng-Baeng, also in the Tamalate district.[26][27] The event was returned back to its initial Celebes Convention Center (CCC) venue in 2018.[28]
In 2017, following the success of the Makassar and Surabaya roadshow events in the previous two renditions, Gaikindo expanded its roadshow series to two more capital cities; Medan, North Sumatra, and Samarinda, East Kalimantan.[8] The Medan event took place at the Santika Premiere Dyandra Hotel & Convention, located at Central Petisah in the Medan Petisah district, while the Samarinda event took place at the Samarinda Convention Hall, located at South Sempaja in the northern part of the city.[29]
In 2022, the roadshow series was expanded to Semarang, Central Java, which initially took place at the Marina Convention Center, located at Tawangsari in the western part of the city.[30] From 2024 onward, the Semarang event was moved to a newer venue, Muladi Dome-Diponegoro University Convention Center in the Tembalang district.[31]
In 2023, Gaikindo expanded its roadshow series again to include Bandung, West Java, which took place at the Sudirman Grand Ballroom, located at Dungus Cariang in the Andir district.[32]
Since its initial establishment in 2015, the number of area space and participants for the main event in Tangerang were later grew through the following years, with the 2024 show broke a record of over 120.000m2 (1,291.67sqft) of space, with a participation of 55 different brands.[33]
GIIAS through the years
2010s
2015
The first edition of the exhibition, the 23rd Gaikindo Indonesia International Auto Show was held from 20 to 30 August 2015, marking its split-off from the Indonesia International Motor Show (IIMS).[21] Notably, its run was held alongside the 23rd IIMS at the same time.[34] It was followed by its first two roadshow events; Makassar from 25 to 29 November,[35] and later Surabaya from 9 to 13 December.[7]
Lexus[36][37] and Porsche[38] made their first Indonesian auto show appearances at this exhibition as branded exhibits. Despite mentioned, Aston Martin and McLaren were represented by exhibits organized by parallel importers, instead of branded exhibits hosted by their company themselves.[39]Proton and Subaru were originally planned to participate the show, but were quietly pulled out from the event shortly thereafter.[40]Maxus, under the partnership with Malaysian distributor The Weststar Group as Weststar Maxus, also joined this exhibition to mark their entry to the Indonesian commercial vehicle market.[41]
The 24th Gaikindo Indonesia International Auto Show was held from 11 to 21 August 2016.[75] As of its roadshow series, the Makassar event was held prior to the main event in its new venue at the Four Points by Sheraton Makassar hotel in Pa'baeng-Baeng of the Tamalate district from 18 to 21 May,[76] while the Surabaya event was followed after the main event from 28 September to 2 October.[77] Coincidentally, it marks the first time the main event ran alongside Indonesia's Independence Day that mostly held in 17 August.[78]
For 2016, the show was no longer held simultaneously alongside IIMS, as the latter was rescheduled to an April timeframe to avoid scheduling conflicts with the former.[79] Among several automakers returning from the previous year's show,[80] joining the exhibition for the first time were Fiat Chrysler Automobiles (FCA) (Jeep and Dodge Journey)[81][82] and Kia.[83]Ford Motor Company didn't return for the 2016 show due to the brand's ceased Indonesian operations in January, seven months before the event.[84] Porsche, which exhibited in 2015, declined to return for the 2016 show.[85]Renault, which originally planned to use the event to introduce the second-generation Koleos and Kwid for the Indonesian market, cancelled their exhibit for the 2016 show, and were pulled out about a month earlier before the event, citing due to "technical difficulties".[86]Wuling Motors also joined this exhibition for their initial Indonesian introduction, previewing two models for the compact multi-purpose vehicle (MPV) segment.[87]
The 28th Gaikindo Indonesia International Auto Show was planned to be held from 7 to 17 August 2020,[147] but it was pushed back to 22 October to 1 November 2020 due to the COVID-19 pandemic.[148] On 18 August 2020, Seven Events announced that the 2020 exhibition would be eventually cancelled due to time constraints caused by large-scale social restrictions that halted the plans of the show.[149]
2021
Daihatsu XeniaHonda SUV RS ConceptToyota AvanzaToyota Veloz
The 28th Gaikindo Indonesia International Auto Show was planned to be held from 12 to 22 August 2021,[150] but it was pushed back to 9 to 19 September 2021,[151] and later, 11 to 21 November 2021 due to Indonesia's Community Activities Restrictions Enforcement during the COVID-19 pandemic.[152][153]
The 30th Gaikindo Indonesia International Auto Show was held from 10 to 20 August 2023.[181]Hozon Auto (Neta)[182] and Great Wall Motors (Haval, Ora, Tank)[183] also joined this exhibition to mark their entries to the Indonesian automotive market.
The 31st Gaikindo Indonesia International Auto Show was held from 18 to 28 July 2024.[210] This marks the second time the show was held in July since 2019, due to the country's 2024 general election period.[211] The media press day was held in 17 July, a day before the event's opening, marking the 2024 show being the first time GIIAS held its media press day earlier before the first day of the event, following other international automotive exhibitions. In the previous renditions of the show, media press days were held simultaneously alongside the first public day of the event after the opening ceremonies.[212]
For 2024, the show was greatly expanded compared to its previous renditions,[213] with an additional eleventh hall being added, located outside of the tenth hall in the exhibition's eastern entrance, in a form of a large tent. The eleventh hall occupies the exhibited motorcycle brands and supporting industries.[214] With the addition of the eleventh hall, the 2024 show covers a total area space of over 120.000m2 (1,291.67sqft), with a participation of 55 different exhibited brands (31 passenger car brands, 4 commercial vehicle brands and 20 motorcycle brands) and over 120 supporting industries.[33] Gaikindo claimed that the 2024 show is the second largest automotive show in the world, only behind China's Beijing Motor Show.[10]
Among several automakers returning from the previous year's show, the 2024 show was also joined by five new exhibited automakers; BYD[215] and VinFast[216] in their first appearances in GIIAS, BAIC[217] and GAC Aion[218] in their first participations of an Indonesian automotive show, and Jetour, a marque of Chery, whose used the exhibition for their official Indonesian debut to the public.[219]
Additionally, the 2024 show also saw the re-introduction of smart, a marque of Mercedes-Benz whose currently under a joint-venture with Geely, after a six-year absence in the Indonesian automotive market.[220]
A smaller spin-off of the show, Gaikindo Jakarta Auto Week (GJAW), was announced at the same time of the cancellation of the 2020 exhibition.[262] The event was initially held at the Jakarta Convention Center (JCC) in Tanah Abang, Central Jakarta between 2022 and 2023. Since 2024, the event was moved to the same Indonesia Convention Exhibition (ICE) venue, located at BSD City in Tangerang, Banten, as the main GIIAS exhibition, to accommodate more area space where it was already limited in the JCC venue.[263]
2022 Gaikindo Jakarta Auto Week
Originally, the 1st Gaikindo Jakarta Auto Week was planned to be held from 21 to 29 November 2020 as a replacement event for the 2020 edition of GIIAS, despite to COVID-19 concerns,[264] but was eventually moved to 9 to 17 January 2021,[265] 6 to 14 March 2021,[266] 5 to 13 March 2022,[267] and later, 12 to 20 March 2022.[268][9]
The 3rd Gaikindo Jakarta Auto Week was held from 22 November to 1 December 2024, and was sponsored by Mandiri Utama Finance.[278]
Ford Motor Company, having returned to the Indonesian market since March 2022 with a help of RMA Group, joined this exhibition, marking the company's first Indonesian automotive show appearance since the 23rd IIMS and GIIAS in 2015, and the first American automaker to reparticipate an Indonesian automotive show since Chevrolet's participation at the 27th IIMS in 2019.[279]Zeekr, a sub-brand of Geely, joined and used the exhibition for their official Indonesian debut.[280] The exhibition also saw the global premiere of Aletra, a subsidiary of Geely's Livan Automotive.[281]
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