Atlas Honda

Last updated
Atlas Honda
FormerlyAtlas Autos Limited (1962–1991)
Company type Public
PSX:  ATLH
KSE 100 component
Industry Automotive
Founded1962;63 years ago (1962)
Headquarters Karachi, Pakistan
Key people
Saquib H. Shirazi (CEO)
Products Motorcycles
RevenueIncrease2.svgRs. 135.485 billion (US$470 million) (2023)
Increase2.svgRs. 8.179 billion (US$28 million) (2023)
Decrease2.svgRs. 4.978 billion (US$17 million) (2023)
Total assets Increase2.svgRs. 70.037 billion (US$240 million) (2023)
Total equity Increase2.svgRs. 22.779 billion (US$79 million) (2023)
Owner Atlas Group (52%)
Honda (30%)
Number of employees
2,461 (2023)
Parent Atlas Group
Honda
Website atlashonda.com.pk
Footnotes /references
Financials as of 31 March 2023 [1]

Atlas Honda Limited, formerly known as Atlas Autos, is a Pakistani motorcycle manufacturer based in Karachi. [2] It is the largest motorcycle maker in Pakistan. [3] [4] The company is criticized for lack of innovation and not introducing new technologies and re-releasing same models each year with minor improvements for pakistani consumers. [5] [6]

Contents

History

A Honda CD 70 4 stroke motorcycle Honda cd 70.jpg
A Honda CD 70 4 stroke motorcycle

Atlas Honda was founded as Atlas Autos Limited following a technical collaboration agreement with Honda Motor Company in 1963, focusing on motorcycle production and sales in Pakistan. [7] The first manufacturing facility was established in Karachi. Later, Honda Atlas also established a manufacturing plant in East Pakistan called Atlas Epak Limited but it was lost after the independence of Bangladesh. [8]

In 1976, Honda Atlas launched CD-70 and CG-125 in Pakistan. [9] Three years later, in 1979, Honda Atlas established a second motorcycle manufacturing plant in Sheikhupura, named Panjdarya Limited. [7]

In 1988, a joint venture agreement with Honda was signed in 1988. Both Atlas Autos Limited and Panjdarya Limited operated were merged in 1991, and the consolidated entity began operating as Atlas Honda Limited. [7]

Production

The company also manufactures various hi-tech components in-house in collaboration with leading parts manufacturers such as Showa Atsumitech, Nippon Denso and Toyo Denso. [10] The company also exports motorcycles to Sri Lanka, Afghanistan and Bangladesh. [11] Atlas Honda has Pakistan's largest in-house manufacturing capability at its Karachi and Sheikhupura plants, [12] which include an R&D wing and tool making facilities through CAD/CAM. The annual assembly production capacity of AHL is 1.35 million units, with 150,000 units from the Karachi plant and 1.2 million units from the Sheikhupura plant. [13] [14]

Honda 70 2025.jpg
Honda CD 70 2025 model. No major changes since 20 years.

Products

See also

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References

  1. "Atlas Honda Annual Report 2023" (PDF). Retrieved 24 May 2024.
  2. "Motorcycles: Local market leader, Atlas Honda looks to exports". Express Tribune . October 31, 2011. Retrieved 16 February 2017. Atlas Honda is a joint venture between the Atlas Group – a local financial and industrial conglomerate – and Honda, the Japanese car giant.
  3. "Honda: Solid prospects". Business Recorder . January 31, 2017. Retrieved 18 February 2017.
  4. "Atlas Honda's profit up 32% to Rs 1 billion". Express Tribune . January 31, 2017. Retrieved 16 February 2017.
  5. "Will Pakistan's motorcycle industry be able to move beyond the CD-70 frame?".
  6. "Atlas honda why not bringing new technologies".
  7. 1 2 3 "Atlas Honda Limited". Brecorder. November 2, 2017.
  8. Qureshi, Zafar I. (September 1, 2014). "Growth at Atlas Group: Deliberate or an Emergent Strategy?". Asian Journal of Management Cases. 11 (2): 119–137. doi:10.1177/0972820114538341 via CrossRef.
  9. Ahmad, Daniyal (October 30, 2022). "The motorcycle story". Profit by Pakistan Today.
  10. "Company". 16 September 2016.
  11. "Atlas Honda kick-starts test production from Sheikhupura plant". The News International . October 16, 2016. Retrieved 16 February 2017.
  12. "Atlas Honda Limited: New line of motorcycles to roll out by October". Express Tribune . March 5, 2016. Retrieved 16 February 2017.
  13. "Atlas Honda's new facility inaugurated". Dawn . October 21, 2016. Retrieved 16 February 2017.
  14. Ahmed, Salim (October 22, 2016). "Pakistan world's 6th largest motorcycle market". Pakistan Observer . Archived from the original on 19 February 2017. Retrieved 18 February 2017.