Pak Suzuki Motors

Last updated

Pak Suzuki Motors
Company type Public
PSX:  PSMC (formerly)
Industry Automotive
Founded1983;41 years ago (1983)
Headquarters Karachi, Pakistan
Area served
Pakistan
Products Suzuki Automobiles
RevenueDecrease2.svgRs. 102.109 billion (US$350 million) [1]  (2023)
Increase2.svgRs. 28.939 million (US$100,000) [1]  (2023)
Decrease2.svgRs. 10.069 billion (US$35 million) [1]  (2023)
Total assets Decrease2.svgRs. 84.198 billion (US$290 million) [1]  (2023)
Total equity Decrease2.svgRs. 9.818 billion (US$34 million) [1]  (2023)
Number of employees
1,493 [1]  (2023)
Parent Suzuki Motor Corporation (73%)
Website www.suzukipakistan.com

Pak Suzuki Motor Company Limited (PSMCL) is a Pakistani automobile company which is a subsidiary of Japanese automaker Suzuki. [2] [3]

Contents

It is the Pakistani assembler and distributor of cars manufactured by Suzuki and its subsidiaries and foreign divisions. [4] Currently Pak Suzuki is the largest car assembler in Pakistan.

History

The first model assembled at Pak Suzuki (Pak Suzuki 800) Suzukifx1987.png
The first model assembled at Pak Suzuki (Pak Suzuki 800)

The firm was founded in September 1982 as a joint venture between the Government of Pakistan and Suzuki Motor Japan, formalizing the arrangement by which Awami Auto Ltd. had produced the Suzuki SS80 from 1982. [4] Suzuki originally owned 25% of the stock, and has gradually increased their holding to 73.09 percent by acquiring stake of the Government of Pakistan in 1992 for PKR 172 million. [5] Pak-Suzuki was a joint venture between the semi-governmental Pakistan Automobile Corporation (PACO), which had earlier overseen local assembly from kits. [6] Pak Suzuki is the market leader in Pakistan Automobile Market by having more than 60% (as of December 2011) of market share. Lacking serious competition, Pak Suzuki has had a market share of more than 50% since its inception and has complete monopoly in the small car segment. Apart from giving automobile-related services like Suzuki Finance and Suzuki Insurance, Pak Suzuki also deals in Pak Suzuki Certified Used Cars.

Having assembled both the Carry and Jimny locally since 1976, Suzuki's first locally built product was the 800 cc ST90 Carry van and truck. By 1984 the 1000 cc Jimny (SJ410) and 800 cc Alto/Fronte (called "FX") had been added to the lineup, and a second plant was planned for 1985. [7] Cars built by Suzuki Pakistan often lack essential features which are standard in other cars, such as airbags, rear windshield defogger and rear seat belts. In 2006, Pak Suzuki offered factory-fitted CNG two years after rival Dewan Motors started offering the facility in their locally assembled Hyundai Santros.

By 2012, the Pakistani-assembled Suzuki Mehran remained possibly the last car in the world which still used a carbureted engine. Starting in 2013, the Suzuki Mehran was equipped with EFI engines to meet the old Euro-II emission standards. The Suzuki Mehran was finally discontinued in March 2019. As a joint venture, Pak Suzuki is also investing in an automobile glass manufacturing company.

Current Vehicles

Suzuki Alto

As of 2023, Pak Suzuki is still selling the Eighth generation Suzuki Alto in 3 different variants, all equipped with the 3-cylinder 658 cc R06A engine. AGS automatic transmission is offered as an optional extra on the VXR model but comes standard on the VXL variant. [8]

Suzuki Bolan

Pak Suzuki has been manufacturing the Seventh generation Suzuki Carry, it is sold in 2 different variants. Both are offered with the same 796 cc Suzuki F8B engine and a 4-speed manual transmission only. [9] [10]

Suzuki Cultus (Celerio)

Pak Suzuki is selling the Second generation Suzuki Celerio under the 'Cultus' brand name. It is sold with the 3-cylinder 996 cc Suzuki K10B engine, with automatic transmission available as an option on the VXL trim level. [11]

Suzuki Wagon R

Pak Suzuki manufactures the Second generation Suzuki Wagon R (MP31S) in two different variants, both equipped with the same 996 cc Suzuki K10B engine offered in the Suzuki Cultus. [12]

Suzuki Swift

The Third generation (A2L) Suzuki Swift has been sold by Pak Suzuki since 2022. It is available in 2 variants, all with the 4-cylinder 1197 cc Suzuki K12M engine and is offered with a choice of a 5-speed manual transmission or a CVT automatic transmission. [13]

Former Vehicles

Suzuki Baleno

The SY413 Baleno (also known as the Cultus Crescent and Esteem in other countries) was assembled in Pakistan starting 1998 as a replacement for the Suzuki Margalla, till 2006 when it was replaced by the Liana. [4] When introduced, it featured several improvements over the Margalla, such as standard power steering, wider tyres, tachometer as standard, 4-spoke steering wheel, black interior, EFI, and 16-valve. It featured the G13BB engine, though on the chassis plate, it was stamped as G13B. Initial trim levels included GL, GXi, Gli and GliP (also known as Gli Plus).

Suzuki FX

Produced between 1982 and 1988. A modified version of the Suzuki Alto SS40 manufactured under the chassis code SS80, with a 796 cc F8B engine. Early models came with black interiors, later changed to beige interiors improving the aesthetics by making it appear spacious. Later models remained popular for this reason. A/C was available as an option in some years. Production was discontinued and Suzuki Mehran was launched as a replacement in 1989.

Suzuki Khyber

Production ceased in 2000, replaced by the Suzuki Cultus.

Suzuki Kizashi

The Suzuki Kizashi was introduced in Pakistan in 2015 and discontinued in 2016 due to poor sales.

Suzuki Liana

The Suzuki Liana sedan, originally with a 1.6-litre engine, replaced the Baleno. [4]

Suzuki Margalla

The sedan shape of Suzuki Cultus second generation was initially (1990) imported from Japan to test the market and sold under the name Suzuki Sedan (possibly because it was the first sedan body style offered by Pak Suzuki Motors). It bore the chassis code SF310 and came with a carburetted 3-cylinder 993 cc G10 engine. The market reception was good, though the audience complained of low power. The same car was considered for local manufacture as an entry-level executive car. Manufacturing started in 1992 under the name Suzuki Margalla, chassis code SF413 using an 8-valve SOHC 4-cylinder G13 carburetted engine. It came with power steering as an option. The tachometer was not available in any of the variants. The car was offered in variants such as GL and GLX, with an upgraded variant called Margalla Plus launched later on. Production was ceased in 1998 to give way to the replacement Suzuki Baleno. In the Pakistani used car market, "Suzuki Sedan" refers to the 1000 cc import model, whereas Suzuki Margalla means the locally assembled 1300 cc model.

Suzuki Mehran

The Suzuki Mehran began production in 1988 as the "Alto", but was renamed Mehran in 1992. The name stems from an old Iranian name, meaning "child of the sun." The Mehran received minor facelifts in 1998 and again in 2004. The Mehran [2] was available in VX, Euro-II or VXR equipment levels. It had again received a mild facelift with an asymmetric grille at the same time as the introduction of the EFi engine in 2012. Production ended in 2019.

Suzuki Potohar

The Suzuki Samurai was produced by Spain's Santana Motors from 1985 to 2003 with an international 1982-1984 Suzuki F10A 970 cc carburettor engine. Pak Suzuki Motors manufactured it under the name Suzuki Potohar using the chassis code SJ410. The fuel ignition system was a legacy distributor with breaker points. A common after-market upgrade was to replace the stock distributor with the one that came with the locally manufactured Suzuki Alto. Only SWB versions were offered. Initial models came with 4-wheel drum brakes though later it was upgraded with front-wheel disc brakes as standard. Factory-fitted CNG was offered in some years as well. Potohar was popular due to high ground clearance, low-end torque, capable 4x4, low fuel consumption and easy maintenance. In 2006, Potohar was discontinued with no locally manufactured replacement. Rather Suzuki Jimny with M13A engine was offered as an import model at nearly twice the cost.

Motorcycles

As of 2023, Pak Suzuki sells four different motorcycles. [15]

Future plans

In May 2024, Suzuki Motors expressed interest in establishing a biogas plant in Karachi, Pakistan. [16] [17]

See also

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References

  1. 1 2 3 4 5 6 "Pak Suzuki Annual Report 2023" (PDF). Suzuki Pakistan. Retrieved 8 April 2024.
  2. 1 2 Company Profile and Stock Quote of Pak Suzuki Motors on Financial Times (UK business website) Published 3 May 2019, Retrieved 7 May 2019
  3. Suzuki Motorcycles Pakistan: CORPORATE PROFILE Dawn (newspaper), Published 1 November 2001, Retrieved 7 May 2019
  4. 1 2 3 4 Mazur, Eligiusz, ed. (2006). World of Cars 2006·2007. Warsaw, Poland: Media Connection Sp. z o.o. p. 214. ISSN   1734-2945.
  5. "Privitization of Pak Suzuki".
  6. "Suzuki considers turning out vehicles in Pakistan". Nihon Keizai Shimbun . Tokyo: 7. 7 October 1980.
  7. "Suzuki to double auto production in Pakistan". Nihon Keizai Shimbun . Tokyo: 10. 20 November 1984.
  8. "Suzuki Alto (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 1 October 2023. Retrieved 7 November 2023.
  9. "Suzuki Bolan (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 April 2022. Retrieved 7 November 2023.
  10. "Suzuki Ravi (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 April 2022. Retrieved 7 November 2023.
  11. "Suzuki Cultus (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 April 2022. Retrieved 7 November 2023.
  12. "Suzuki Wagon R (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 20 October 2023. Retrieved 7 November 2023.
  13. "Suzuki Swift (Suzuki Pakistan)" (PDF). Suzuki Pakistan. 22 February 2023. Retrieved 7 November 2023.
  14. 1 2 3 Pak Suzuki raises car prices again Dawn (newspaper), Published 31 March 2019, Retrieved 7 May 2019
  15. "Motorcycles - Suzuki Pakistan". suzukipakistan.com. Retrieved 7 November 2023.
  16. Desk, News (23 May 2024). "Suzuki Motors to expand operations with new biogas plant in Karachi". Profit by Pakistan Today. Retrieved 23 July 2024.{{cite web}}: |first= has generic name (help)
  17. Correspondent, Our (24 May 2024). "Suzuki eyes expansion with new biogas plant". The Express Tribune. Retrieved 23 July 2024.