Emgrand

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Emgrand
Native name
帝豪
Company type Private
IndustryAutomobile manufacturing
FoundedAugust 2009;14 years ago (2009-08) in Shanghai, China
Defunct2014 (2014)
FateMerged with Geely
Parent Geely

Concept cars

A concept of the Emgrand GE limousine car was unveiled at 2009 Auto Shanghai autoshow, with a refined version later shown at the 2010 Beijing Auto Show. [7] [8]

Emgrand unveiled three new concept cars at the 2012 Beijing Auto Show – the EX8, EX9 and GE.[ citation needed ]

Emgrand unveiled the KC concept car at the 2013 Shanghai Auto Show, a Mid-size sedan previewing the Emgrand EC9 production model. [9] [10] Due to the discontinuation of the Emgrand brand one year after, the production model was sold under the Geely brand as the Geely Borui.

Production

Emgrand vehicles were principally assembled at the Geely plant in Ningbo, Zhejiang.

Sales

203,491 Emgrand vehicles were sold in China in 2013, making it the 23rd largest-selling car brand in the country (and the eighth largest-selling Chinese brand). [11]

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References

  1. 1 2 3 "Geely Launches New Emgrand Sub-Brand". Inside Line. 28 July 2009. Retrieved 29 May 2012.
  2. "2009 Shanghai Auto Show: Geely's New Multi-Brand Strategy". Inside Line. 17 April 2009. Retrieved 29 May 2012.
  3. 1 2 "Geely to launch Emgrand EC7 in mid-August". Gasgoo. 23 July 2009. Archived from the original on 7 February 2011. Retrieved 29 May 2012.
  4. "Geely launches Emgrand EC8 today". Gasgoo. 29 October 2010. Retrieved 21 April 2013.
  5. 1 2 "Geely cars to be sold in the UK". The Daily Telegraph. London. 5 December 2011. Retrieved 29 May 2012.
  6. "Emgrand – brand and product". Geely. Archived from the original on 14 June 2012. Retrieved 30 May 2012.
  7. "Geely's Emgrand GE debuts". China Daily. 24 April 2010. Retrieved 29 May 2012.
  8. "Geely GE Picture". Inside Line. 19 April 2010. Retrieved 29 May 2012.
  9. "Another look at the Geely Emgrand KC concept on the Shanghai Auto Show". Car News China. 21 April 2013. Retrieved 21 April 2013.
  10. "Geely reveals futuristic KC concept". China Car Times. 20 April 2013. Archived from the original on 22 April 2013. Retrieved 21 April 2013.
  11. "2013 Passenger Vehicle Sales by Brand". China Auto Web. 15 January 2014. Retrieved 4 March 2014.
Emgrand
Chinese 帝豪
Literal meaningImperial