Owner | Jaguar Land Rover (since 2013) [1] |
---|---|
Country | United Kingdom |
Introduced | 1878 |
Discontinued | 15 April 2005 |
Markets | Automotive |
Previous owners |
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Rover is a British automotive brand that was used for over a century, from 1904 to 2005. It was launched as a bicycle maker called Rover Company in 1878, before starting to manufacture autocars in 1904. The brand used the Viking longship as its logo. The rights to the brand are currently part of Jaguar Land Rover, which continues to produce Land Rovers, but no Rover automobiles are currently in production and the brand is considered dormant.
Despite a state-controlled absorption by the Leyland Motor Corporation (LMC) in 1967 and subsequent mergers, nationalisation, and demergers, the Rover brand retained its identity, first as an independent subsidiary division of LMC, and subsequently through various groups within British Leyland (BL) through the 1970s and into the 1980s.
The Rover brand then became the flagship brand of the newly and eponymously renamed Rover Group in 1988, which included the actually stronger and more valuable brand names Land Rover and Mini as it passed first through the hands of British Aerospace and then into the ownership of BMW Group. Sharing technology with Honda and financial investment during the BMW ownership led to a revival of the brand during the 1990s in its core midsize car segment. [3]
In 2000, BMW sold Rover and related MG car activities of the Rover Group to the Phoenix Consortium, who established the MG Rover Group at Longbridge. BMW retained ownership of the Rover brand, allowing MG Rover to use it under licence. In April 2005, Rover-branded cars ceased to be produced when the MG Rover Group became insolvent. The MG Rover Group's assets then got split up between two Chinese automakers – some were bought by SAIC Motor, who obtained technology that was incorporated into a new Chinese line of Roewe branded luxury saloons. Other assets were bought by Nanjing Automobile, which subsequently became a subsidiary of SAIC Motor in 2007. [4] [5]
BMW sold the rights to the Rover brand to Ford in 2006 for approximately £6 million, the latter exercising an option of first refusal to buy it dating back to its purchase of Land Rover in 2000. Ford thus reunited the original Rover Company brands, primarily for brand-protection reasons. [6] In March 2008, Ford reached agreement with Tata Motors of India to include the Rover brand as part of the sale of their Jaguar Land Rover operations to them. Legally the Rover brand is the property of Land Rover under the terms of Ford's purchase of the name in 2006. [7]
In 1970, Rover combined its skill in producing comfortable saloons and the rugged Land Rover 4x4 to produce the Range Rover, one of the first vehicles (preceded by the Jeep Wagoneer and International Scout) to combine off-road ability and comfortable versatility. Powered by the licence-built ex-Buick V8 engine, it had innovative features such as a permanent four-wheel drive system, all-coil spring suspension, and disc brakes on all wheels. Able to reach speeds of up to 100 mph (160 km/h) yet also capable of extreme off-road use, the original Range Rover design remained in production for the next 26 years.
The company's other major project at this time was the P8, a successor, styled by David Bache, for the 3-litre. [8] The car's shape owed much to Detroit, with a front bumper concealed under a "bumperless" polyurethane nose, in a manner reminiscent of contemporary Pontiacs, and a side profile reminiscent of a slightly chunkier Opel Rekord. [8] Although the original brief was for the car to be no longer externally than a Rover 2000, management changes led the project to be redefined as it progressed, and the P8 scheduled for launch at the 1971 London Motor Show was substantially larger than any existing Rover sedan, with the Rover V8 engine expanded for this application to 4.4 litres. [8] The car followed the P6 in employing a steel frame structure with bolt-on steel or aluminium panels. The manufacturer was nevertheless short of cash and focus at this time: the P8 was one of several new model projects subjected to a slipping time-line. [8] By the revised launch date towards the end of 1972 the considerable development costs had been expended and pre-production prototypes had even undergone extensive testing in Finland. Production capacity had been set aside for the P8 at the Solihull plant. [8] However, an expenditure review in 1970 found the project subjected to criticism from Sir William Lyons, by now an influential member of the British Leyland board: speculation has arisen that Lyons saw the car as a threat to future investment in the recently launched Jaguar XJ6. [8] It later emerged that Rover's contender would not have been particularly cheap or easy to build, and the shrinkage of the European market for sedans of this size that followed the 1973 oil price shock suggest that abandonment of the project in 1972 – even at the eleventh hour – may have been the right decision for British Leyland; but the P8 was not entirely ummourned nearly thirty years later. [8] Some of the P8's styling cues turned up two years later on the Leyland P76, and the driver's view of the instrument panel (albeit without the Austin Allegro style "quartic" steering wheel that appears in one of the surviving pictures of it) would have been not entirely unfamiliar to the driver of a 1976 Rover 3500. [8]
As British Leyland struggled through financial turmoil and an industrial-relations crisis during the 1970s, it was effectively nationalised after a multibillion-pound government cash injection in 1975. Michael Edwardes was brought in to head the company.
The Rover SD1 of 1976 was an excellent car,[ citation needed ] but was beset with so many build quality and reliability issues it never delivered on its great promise. Following the closure of the Triumph factory at Canley, production of the TR7 and TR8 was moved to Solihull; soon after, a savage programme of cutbacks in the late 1970s led to the end of car production at Solihull, which was turned over for Land Rover production only. The TR7/TR8 was discontinued while SD1 production moved to Cowley. All future Rover cars would be made in the former Austin and Morris plants in Longbridge and Cowley, respectively.
In 1979, British Leyland (or as it was now officially known, BL Ltd.) began a long relationship with the Honda Motor Company of Japan. The result was a cross-holding structure, where Honda took a 20% stake in the company while the company took a 20% stake in Honda's UK subsidiary. The deal was thought to be mutually beneficial: Honda used its British operations as a launchpad into Europe, and the company could pool resources with Honda in developing new cars.
Austin Rover Group was formed in 1982 as the mass-market car manufacturing subsidiary of BL, with the separate Rover Company becoming effectively defunct.
In the 1980s, the slimmed-down BL used the Rover brand on a range of cars codeveloped with Honda. The first Honda-sourced Rover model, released in 1984, was the Rover 200, which, like the Triumph Acclaim that it replaced, was based on the Honda Ballade. Similarly, in Australia, the Honda Quint (known in Europe as the Quintet) and Integra were badged as the Rover Quintet and 416i.
By 1988, Austin Rover had moved to a one-marque strategy, using only the Rover brand. Its parent, BL, was renamed as the Rover Group, with the car division becoming Rover Cars.
In 1986, the Rover SD1 was replaced by the Rover 800, developed with the Honda Legend. The Austin range were now technically Rovers, though the word "Rover" never actually appeared on the badging. Instead, there was a badge similar to the Rover Viking shape, without wording. The Metro was officially badged as a Rover when the restyled version was launched in May 1990. The second generation Rover 200, based on Honda's Concerto, was launched in October 1989, but now featured a hatchback instead of a four-door saloon, the bodystyle which would feature on the Rover 400 (visually similar and based on the same underpinnings) from its launch in April 1990. The larger Rover 600, launched in April 1993, was based on the Accord and used various Honda and Rover engines and was aimed further upmarket at the likes of the BMW 3 Series rather than the likes of the Ford Mondeo which the Honda Accord was marketed to compete with.
Rover exported Rover 800s, badged as Sterlings, to the United States from 1987 to 1991.
In 1988, the Rover brand went back into private hands when the Rover Group was acquired by British Aerospace.
The Honda partnership proved to be the turnaround point for the company, steadily rebuilding its image to the point where once again, Rover-branded cars were seen as upmarket alternatives to Fords and Vauxhalls. In 1994, British Aerospace sold the Rover Group, including the Rover, Land Rover, Riley, Mini, Triumph, and Austin-Healey brands to BMW, who had begun to see Rover-branded cars as potential major competitors.
Under BMW, the Rover Group developed the Rover 75 and was launched in June 1999, as a retro-designed car influenced by the earlier Rover P4 and P5 designs. It proved to be a success for the brand, gaining positive critics, although it failed to outsell the BMW 3 Series.
In May 2000, BMW split up the Rover Group, selling Land Rover to the Ford Motor Company for an estimated sum of £1.8-billion, retaining the MINI brand and selling the rest of the car business to the Phoenix Consortium, who established it as MG Rover. Although BMW included ownership of the MG brand in the deal, they retained ownership of the Rover brand, licensing its use to the new MG Rover company for use on the ongoing car models that they had acquired.
A specially assembled group of businessmen, known as the Phoenix Consortium and headed by ex-Rover chief executive John Towers, established the MG Rover Group from the former Rover Group car operations (acquired from BMW for a nominal £10 in May 2000) and continued to use the Rover brand under licence from BMW.
In 1999, the Rover Group had sustained losses of an estimated £800 million – largely due to the declining sales of its existing 200 and 400 family cars and initially slow sales of the Rover 75. The four businessmen who took control of the newly formed MG Rover Group are reported to have received around £430-million in a dowry from BMW that included unsold stock.
The first new Rover-branded car to be launched after the formation of MG Rover was the estate version of the Rover 75, which went on sale in July 2001. In October 2003, MG Rover launched the CityRover, a badge-engineered Tata Indica that served as an entry-level model. Despite high initial expectations, sales were poor and it received mainly negative critics. Several concept cars intended to point the way towards a replacement for the Rover 25 and 45 were shown in the early 2000s, but no production model emerged.
MG Rover production ceased on 15 April 2005, when it was declared insolvent, resulting in the immediate loss of more than 6,000 jobs at the company. On 22 July 2005, the physical assets of the collapsed firm were sold to the Nanjing Automobile Group for £53m. They indicated that their preliminary plans involved relocating the Powertrain engine plant to China while splitting car production into Rover lines in China and resumed MG lines in the West Midlands (though not necessarily at Longbridge), where a UK R&D and technical facility would also be developed.
On 30 May 2007, Nanjing Automobile Group claimed to have restarted production of MG TF sports cars in the Longbridge plant, with sales expected to begin in the autumn.
Shanghai Automotive Industry Corporation (SAIC), who held the intellectual property of Rover 75 car design (bought for £67m before MG Rover collapsed) and was also bidding for MG Rover, announced their own version of the Rover 75 in late 2006. In July 2006, SAIC announced their intent to buy the Rover brand name from BMW, who still owned the rights to the Rover brand. [9] However, BMW refused their request, due to an agreement that Ford had reached with them to be given first option on the brand when it acquired Land Rover. Unable to use the Rover name, SAIC created their own brand with a similar name and badge, known as Roewe. Roewe was eventually launched in early 2007.
Ford purchased the Land Rover company from BMW in 2000, and the deal included the option to purchase the Rover brand name if MG Rover ceased trading. This right was exercised on 18 September 2006 and effectively meant the brand was transferred to Land Rover. [10] [11]
Ford sold their Jaguar and Land Rover operations to Tata Motors in 2008, along with the rights to the Rover brand. [12] In 2013, the operations of Jaguar Cars and Land Rover were merged into the single car manufacturing company Jaguar Land Rover along with the rights to the Rover brand. [11]
MG is a British automotive marque founded by Cecil Kimber in the 1920s, and M.G. Car Company Limited was the British sports car manufacturer existing between 1930 and 1972 that made the marque well known. Since 2007, the marque is controlled by Chinese state-owned automaker SAIC Motor.
Morris Motors Limited was a British privately owned motor vehicle manufacturing company formed in 1919 to take over the assets of William Morris's WRM Motors Limited and continue production of the same vehicles. By 1926 its production represented 42 per cent of British car manufacture—a remarkable expansion rate attributed to William Morris's practice of buying in major as well as minor components and assembling them in his own factory.
The automotive industry in the United Kingdom is now best known for premium and sports car marques including: Aston Martin, McLaren, Bentley, Rolls-Royce, Jaguar, Land Rover, Mini and Lotus. Specialised sports car companies include: Ariel, BAC, Morgan, Caterham, AC Cars, Gordan Murray, TVR, Noble, Radical, Ginetta, Ultima Sports, Westfield, Lister, Arash and David Brown. Volume car manufacturers with a major presence in the UK include: Nissan, Toyota, Mini and Vauxhall. Commercial vehicle manufacturers active in the UK include Alexander Dennis, Dennis Eagle, IBC Vehicles, Leyland Trucks, TEVVA and the London Electric Vehicle Company.
MG Rover Group was a British carmaker that existed between 2000 and 2005. It was the last domestically owned mass-production car manufacturer in the British motor industry. The company was formed when BMW sold the car-making and engine manufacturing assets of the original Rover Group to Phoenix Venture Holdings in 2000.
The Rover Company Limited was a British car manufacturing company originally founded in 1878, beginning car manufacturing in 1904. It primarily operated from its base in Solihull, Warwickshire. Rover also manufactured the Land Rover series from 1948 onwards, and created the Range Rover in 1970, which went on to become its most successful and profitable product. Land Rover eventually became a separate company and brand in its own right.
The British Motor Corporation Limited (BMC) was a UK-based vehicle manufacturer formed in early 1952 to give effect to an agreed merger of the Morris and Austin businesses.
The Austin Motor Company Limited was a British manufacturer of motor vehicles, founded in 1905 by Herbert Austin in Longbridge. In 1952 it was merged with Morris Motors Limited in the new holding company British Motor Corporation (BMC) Limited, keeping its separate identity. The marque Austin was used until 1987 by BMC's successors British Leyland and Rover Group. The trademark is currently owned by the Chinese firm SAIC Motor, after being transferred from bankrupt subsidiary Nanjing Automotive which had acquired it with MG Rover Group in July 2005.
British Leyland was a British automotive engineering and manufacturing conglomerate formed in 1968 as British Leyland Motor Corporation Ltd (BLMC), following the merger of Leyland Motors and British Motor Holdings. It was partly nationalised in 1975, when the UK government created a holding company called British Leyland, later renamed BL in 1978. It incorporated much of the British-owned motor vehicle industry, which in 1968 had a 40% share of the UK car market, with its history going back to 1895. Despite containing profitable marques such as Jaguar, Rover, and Land Rover, as well as the best-selling Mini, BLMC had a troubled history, leading to its eventual collapse in 1975 and subsequent part-nationalisation.
The Rover Group plc was the British vehicle manufacturing conglomerate known as "BL plc" until 1986, which had been a state-owned company since 1975. It initially included the Austin Rover Group car business, Land Rover Group, Freight Rover vans and Leyland Trucks. The Rover Group also owned the dormant trademarks from the many companies that had merged into British Leyland and its predecessors such as Triumph, Morris, Wolseley, Riley and Alvis.
The Triumph Motor Company was a British car and motor manufacturing company in the 19th and 20th centuries. The marque had its origins in 1885 when Siegfried Bettmann of Nuremberg formed S. Bettmann & Co. and started importing bicycles from Europe and selling them under his own trade name in London. The trade name became "Triumph" the following year, and in 1887 Bettmann was joined by a partner, Moritz Schulte, also from Germany. In 1889, the businessmen started producing their own bicycles in Coventry, England.
Vanden Plas is the name of coachbuilders who produced bodies for specialist and up-market automobile manufacturers. Latterly the name became a top-end luxury model designation for cars from subsidiaries of British Leyland and the Rover Group, being last used in 2009 to denote the top-luxury version of the Jaguar XJ (X350).
The Rover 800 series is an executive car range manufactured by the Austin Rover Group subsidiary of British Leyland, and its successor the Rover Group from 1986 to 1999. It was also marketed as the Sterling in the United States. Co-developed with Honda, it was a close relative to the Honda/Acura Legend and the successor to the decade-old Rover SD1.
The Austin Rover Group was a British motor manufacturer. It was created in 1982 as the mass-market car manufacturing subsidiary of British Leyland (BL). Previously, this entity had been known as BL Cars Ltd which encompassed the Austin-Morris and Jaguar-Rover-Triumph divisions of British Leyland. After a major restructuring of BL's car manufacturing operations, Jaguar regained its independence whilst the Triumph and Morris marques were retired. The new, leaner car business was rechristened as the Austin Rover Group and focused primarily on the Austin and Rover marques. The Morris and Triumph marques continued briefly within ARG until 1984 when both were dropped.
The Austin Montego is a British family car that was produced by British Leyland from 1984 until 1988, and then by Rover Group from 1988 until 1995. The Montego was the replacement for both the rear-wheel drive Morris Ital and the front-wheel drive Austin Ambassador ranges to give British Leyland an all-new competitor for the Ford Sierra and Vauxhall Cavalier.
The Longbridge plant is an industrial complex in Longbridge, Birmingham, England, currently leased by SAIC as a research and development facility for its MG Motor subsidiary. Vehicle assembly ended in 2016.
The Rover SD1 is both the code name and eventual production name given to a series of executive cars built by the Specialist Division, and finally the Austin Rover division of British Leyland from 1976 until 1986, when it was replaced by the Rover 800. The SD1 was marketed under various names. In 1977 it won the European Car of the Year title.
1986 in motoring includes developments in the automotive industry throughout 1986 by various automobile manufacturers, grouped by country. The automotive industry designs, develops, manufactures, markets, and sells motor vehicles.
Plant Oxford located in Cowley, southeast Oxford, England, is a BMW car assembly facility where Mini cars are built. The plant forms the Mini production triangle along with Plant Hams Hall where engines are manufactured and Plant Swindon where body pressings and sub-assemblies are built.
Solihull plant is a car manufacturing factory in Lode Lane, Lode Heath, Solihull, UK, owned by Jaguar Land Rover. The plant sits on a 300-acre (120 ha) site and employs over 9,000 people in manufacturing.
The Austin Drawing Office was the design and engineering department of the British Motor Corporation. From the early 1950s, the resulting projects of the office were known by the initials ADO. The numbers were assigned to vehicle and engineering projects, some resulting in production models. The ADO numbering system continued well beyond BMC's absorption into British Leyland, who continued to use the convention until the late 1970s.