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Fill the Cup is a campaign of the United Nations World Food Programme (WFP), the world's largest humanitarian aid agency. In 2009, WFP plans to feed over 100 million people in 77 of the world's poorest countries. "Fill the Cup" [1] aims to use the symbol of the Red Cup to raise awareness of global hunger, specifically involving hungry school children. About 59 million primary school age children attend school hungry across the developing world, with 23 million of them in 45 African countries.
The symbol of the Red Cup originates from the many plastic, red cups, usually filled with porridge and other meals, used to feed school children in WFP School feeding programmes. When WFP Executive Director Josette Sheeran began working at the World Food Programme, she was given one of these red cups with the name ‘Lily’ scratched onto the bottom (having been discarded by Lily upon receiving her new cup). Seeing that the cup was a powerful visual tool to help show the world how little food it takes to make a huge difference to a child's life, Sheeran never travels without it.
The Red Cup is a symbol that simultaneously defines the challenges facing WFP and the struggle for survival that is a daily concern for those living on the edge of poverty. An empty cup symbolizes hunger, malnutrition, and often disease, hungry families, children out of school, and weakened communities. A full cup represents health, education, hope, productive families, and strong communities.
The World Food Programme is entirely dependent on voluntary donations. Each year, WFP depends entirely on the generosity of governments, private companies and members of the public to fund its operations. In 2007, 80 percent of the money WFP spent on purchasing food was used to buy food in 69 developing countries. These purchases, in places like Ethiopia, Uganda and Pakistan, are a key investment in fragile agricultural economies. Unlike cash that is given to beneficiaries, the local purchasing policy is a cash transfer that carries an investment dimension in that farmers are being paid for the production of food.
The "World Footballer of the Year", Kaka, was one of the first global celebrities to endorse the "Fill the Cup" campaign. [2] Kaka, is a world cup winning player with the Brazil national team and he combines his professional career as a player for AC Milan with a role as a WFP Hunger Ambassador. In February 2008, he supported a launch event for "Fill the Cup" in the northern Italian city of Milan, participating in a news conference alongside WFP Executive Director, Josette Sheeran, and President John Kufuor of Ghana.
As WFP's youngest "Ambassador Against Hunger", Kaka has used his international profile to focus the attention of world football's enormous fan base on the challenge WFP faces in addressing global hunger. "I owe a lot to soccer," Kaka says, "Now I'd like to give something back and bring hope to hungry kids less fortunate than myself."
In March 2008, WFP Ambassador against Hunger, American actress Drew Barrymore, donated US$1 million to the World Food Programme on The Oprah Winfrey Show . Part of her donation will go toward feeding thousands of children in Kenya. “I have seen with my own eyes what a difference a simple cup of nutritious porridge can make in a child’s life,” said Drew Barrymore. "It helps them learn, stay healthy and sets them on track for a bright future. I urge everyone -- everywhere -- to help WFP 'Fill the Cup' for hungry children, and make hunger history," she said.
On the television program, Executive Director Josette Sheeran explained that for 25 US cents a day, WFP can provide a school meal which feeds bodies, minds and transforms children's lives. "Just US$50 fills a child’s cup for a year, and we call on everyone to click on wfp.org and make a donation," said Sheeran. Barrymore has travelled to Kenya twice in two years to see first-hand the impact hunger has on poor children. She is an ardent advocate for WFP school meals which boost children's chances for health, education and a more promising future.
School feeding programmes serve as a magnet to bring children to school, and to improve their ability to learn and concentrate. They are also among the most effective tools at increasing access to education and improving nutritional status of children. For a minimal investment, lives can be transformed in fundamental ways. Many developed nations, including Japan, United States, United Kingdom, Italy and France, have long histories of supporting national school feeding programmes – a testament to the vitality and effectiveness of these programmes.
WFP now provides meals to an average 20 million children in school - almost half of whom are girls. Within the past four decades, 28 countries have graduated from WFP school feeding programmes, and most are now providing school feeding on their own. WFP school meals are a major incentive for poor families to send their children to school. As a result, school enrolment and attendance rates are much higher in schools where meals are provided. Many children who lack food are unable to learn, meaning they lose an opportunity for personal development that ends up costing their family, community and economy.
The World Food Programme (WFP) is an international organization within the United Nations that provides food assistance worldwide. It is the world's largest humanitarian organization and the leading provider of school meals. Founded in 1961, WFP is headquartered in Rome and has offices in 80 countries. As of 2021, it supported over 128 million people across more than 120 countries and territories.
In politics, humanitarian aid, and the social sciences, hunger is defined as a condition in which a person does not have the physical or financial capability to eat sufficient food to meet basic nutritional needs for a sustained period. In the field of hunger relief, the term hunger is used in a sense that goes beyond the common desire for food that all humans experience, also known as an appetite. The most extreme form of hunger, when malnutrition is widespread, and when people have started dying of starvation through lack of access to sufficient, nutritious food, leads to a declaration of famine.
Famine relief is an organized effort to reduce starvation in a region in which there is famine. A famine is a phenomenon in which a large proportion of the population of a region or country are so undernourished that death by starvation becomes increasingly common. In spite of the much greater technological and economic resources of the modern world, famine still strikes many parts of the world, mostly in the developing nations.
The Mid Day Meal Scheme is a school meal programme in India designed to better the nutritional status of school-age children nationwide. The scheme has been renamed as PM-POSHAN Scheme. The programme supplies free lunches on working days for children in government primary and upper primary schools, government aided Anganwadis, Madarsa and Maqtabs. Serving 120 million children in over 1.27 million schools and Education Guarantee Scheme centres, the Midday Meal Scheme is the largest of its kind in the world.
Josette Sheeran is an American non-profit executive and diplomat who served in the United States Department of State. Sheeran serves as the seventh president and CEO of Asia Society since June 10, 2013. Sheeran was also the United Nations's Special Envoy for Haiti.
Freedom from Hunger is an international development nonprofit organization working in nineteen countries. Freedom from Hunger focuses on providing small loans and business education to poor women.
FEED is an American fashion company, founded by Lauren Bush-Lauren and Ellen Gustafson in 2007.
Mary's Meals, formerly known as Scottish International Relief (SIR), is a registered charity which sets up school feeding programmes in some of the world's poorest communities, where hunger and poverty prevent children from gaining an education. It was founded in 2002 and has grown from its first feeding operation of 200 children in Malawi, to a worldwide campaign, providing free school meals in hundreds of schools and feeding more than two million children daily. Mary's Meals is named after Mary, the mother of Jesus, by its founders, who were inspired by their Catholic faith, although the charity is not a Catholic organisation.
Purchase for Progress (P4P) is an initiative of the United Nations World Food Programme (WFP), involving over 500 partnerships, including Bill & Melinda Gates Foundation, the Howard G. Buffett Foundation, FAO, ACDI/VOCA, TechnoServe and others. Launched in September 2008 as a five-year pilot, P4P sought to explore programming and procurement modalities with the greatest potential to stimulate agricultural and market development in ways that maximized benefits to smallholder farmers. The program, largely developed by the eleventh Executive Director of the WFP, Josette Sheeran, arose as the WFP desired to purchase food in a way that was part of the "solution to hunger". These efforts are aligned with recommendations issued by the UN Committee on Economic, Social and Cultural Rights that call for an establishment of programs in support of socially vulnerable groups. and to the Zero Hunger Challenge launched by the UN Secretary General Ban Ki-moon. Special UN Reporter 2012–2014, Olivier De Schutter, claimed that public procurement systems favour economically-strong bidders, thus excluding smallholder farmers. His conclusion was that public procurement schemes supportive of smallholders could have "powerful impacts on the reduction of rural poverty." P4P is built upon this very principle as it enables low-income farmers to supply food to the WFP's operations. Eventually the transaction can be regulated by a forward contract, with the farmer agreeing in selling in the future a certain amount of output at a fixed price. Essentially, the P4P program aims to create a wide and sophisticate market for commodities in developing countries.
World Hunger Relief is a hunger relief charity campaign run by United States fast-food company Yum! Brands, to raise funds for the United Nations World Food Programme (WFP) and other hunger relief agencies. The campaign involves the company's restaurant chains worldwide in over 130 countries, including more than 43,000 KFC, Pizza Hut, and Taco Bell restaurants and 1.5 million associates.
Ertharin Cousin is an American lawyer who served as the twelfth executive director of the United Nations World Food Programme from 2012 to 2017. Following the completion of her term, Cousin became Payne Distinguished Professor at Stanford University's Freeman Spogli Institute for International Studies, distinguished fellow at the Center on Food Security and the Environment and the Center on Democracy, Development and the Rule of Law, accepted an appointment as a distinguished fellow with the Chicago Council on Global Affairs, and became a trustee on the UK based Power of Nutrition Board of Directors.
Street King was a flavored energy drink created by American rapper Curtis “50 Cent” Jackson and Pure Growth Partners, CEO Chris Clarke.
There were 795 million undernourished people in the world in 2014, a decrease of 216 million since 1990, despite the fact that the world already produces enough food to feed everyone—7 billion people—and could feed more than that—12 billion people.
School feeding programs have been defined by the World Bank as "targeted social safety nets that provide both educational and health benefits to the most vulnerable children, thereby increasing enrollment rates, reducing absenteeism, and improving food security at the household level". Beyond improvements in access to food, school feeding programs also have a positive impact on nutritional status, gender equity, and educational status, each of which contributes to improving overall levels of country and human development.
Freerice, originally FreeRice, is a website-based application that allows players to donate rice to families in developing countries by playing a multiple-choice quiz game. For every question the user answers correctly, ten grains of rice are donated via the United Nations World Food Programme. There are over 50 categories, including: English Proverbs, Multiplication Table, German, Flags of the World, and World Heritage Sites. The categories can be played on up to five difficulty levels, from easiest to hardest, depending on the subject. A user's total score is displayed as a mound of rice and the number of grains earned.
Nimdoma Sherpa from Gauri Sankar, Dolakha District is a Nepalese mountain climber. In 2008 she became the youngest woman to climb Mount Everest and in 2009 she joined the Seven Summits Women Team, a team of Nepalese women whose goal is to climb the Seven Summits.
ShareTheMeal is a crowdfunding smartphone application to fight global hunger through the United Nations World Food Programme (WFP). It enables users to make small donations to specific WFP projects and to track its progress. In 2020, ShareTheMeal was selected as one of the "Best Apps" globally by Apple and Google. As of November 2023, ShareTheMeal has over 200 million meals shared from 1.4 million app users.
St. Mary's Food Bank Alliance is a nonprofit, nonsectarian organization located in Phoenix, Arizona. Founded in 1967 by John van Hengel, St. Mary's was the first modern organization to operate using the food bank model, which spread throughout U.S. and the rest of the world. Today, St. Mary's is recognized as the world's first food bank.
During the COVID-19 pandemic, food insecurity intensified in many places. In the second quarter of 2020, there were multiple warnings of famine later in the year. In an early report, the Nongovernmental Organization (NGO) Oxfam-International talks about "economic devastation" while the lead-author of the UNU-WIDER report compared COVID-19 to a "poverty tsunami". Others talk about "complete destitution", "unprecedented crisis", "natural disaster", "threat of catastrophic global famine". The decision of the WHO on 11 March 2020, to qualify COVID as a pandemic, that is "an epidemic occurring worldwide, or over a very wide area, crossing international boundaries and usually affecting a large number of people" also contributed to building this global-scale disaster narrative.
In mid-2021, a severe drought in southern Madagascar caused hundreds of thousands of people, with some estimating more than 1 million people including nearly 460,000 children, to suffer from food insecurity or famine. Some organizations have attributed the situation to the impact of climate change and the handling of the COVID-19 pandemic in the country.