Flamingo Estate

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Flamingo Estate is an American lifestyle and wellness brand based in Los Angeles.

Contents

History

Flamingo Estate operates from and is named for Richard Christiansen's 7-acre estate in the Los Angeles hills. [1] [2] Christiansen, a former advertising agency owner, bought the estate in 2013; [3] he started the company in 2020, [2] [4] selling boxes of local produce to friends during the COVID-19 pandemic shut-down to help farmers survive; [1] candles and soap were soon added. [5] His partner, Aaron Harvey, is the creative director. [1]

The company has expanded to offer a range of lifestyle and wellness products, [2] including a wine, [5] special offerings of bags of manure (labeled Good Shit) and of honey from bees kept in named celebrities' gardens, [1] [3] and a set of four soaps made from oil blessed by the Dalai Lama, proceeds from which were donated to his foundation. [3] The brand is nature-based, with bags bearing the slogan "Mother Nature is the last great luxury house." [3] A Flamingo Estate cookbook, Fridays from the Garden, was published in 2023. [1] [6] In 2024 Christiansen is publishing Flamingo Estate: The Guide to Becoming Alive, [3] based on interviews with seventeen "thought leaders". [7]

According to Christiansen, Flamingo Estate had sales of almost $10 million in 2022 and completed a first fundraising round in 2024. [3] In summer 2023 and 2024, it had a pop-up store in the Hamptons in partnership with luxury brand Mytheresa. [8] [9] In 2024 it launched a collaboration with Marriott International, including a line of toiletries under the brand name Expansion. [10] [11] [12] Flamingo Estate has become very popular with Southern California celebrities, [1] [2] [5] including Meghan Markle, whose American Riviera Orchard brand has been rumored to be inspired by it. [4]

References

  1. 1 2 3 4 5 6 Marisa Meltzer (May 21, 2023). "Where the Bees Are Famous (and the Goats Wear Cashmere): Welcome to Flamingo Estate". New York Times Style . Archived from the original on July 7, 2024.
  2. 1 2 3 4 Caroline Cubbin (July 12, 2024). "Flamingo Estate Has Fully Embraced California's Wellness Obsession". L'Officiel USA .
  3. 1 2 3 4 5 6 Sarah Spellings (November 1, 2024). "'I Want to Be the Red Bull of the Garden': Flamingo Estate Charts New Territory". Wall Street Journal magazine . Also at MSN.
  4. 1 2 Celia Walden (November 16, 2024). "Flamingo Estate: Inside LA's most aspirational lifestyle brand". Daily Telegraph .
  5. 1 2 3 Divia Harilela (July 1, 2024). "Why are so many celebrities obsessed with LA's Flamingo Estate? From Meghan Markle to LeBron James". South China Morning Post Style .
  6. Grace Smith (January 19, 2024). "The Best Galentine's Gifts for Best Friends and Loved Ones". Town & Country .
  7. Charley Burlock (November 15, 2024). "How Do We Safeguard Joy in Difficult Times? Ask The Experts". Oprah Daily .
  8. Jillian Bamberger (July 28, 2024). "Mytheresa and Flamingo Estate Race Back To East End For Its Hamptons Pop Up". Hamptons .
  9. Victoria Gomelsky (July 3, 2024). "You Can Now Shop Fine Jewelry From Mytheresa at This East Hampton Pop-Up". Robb Report .
  10. Kelly Kovack (May 19, 2024). "Flamingo Estate and JW Marriott Raise the Bar on Hotel Amenities". BeautyMatter.
  11. Stefanie Li (May 14, 2024). "Flamingo Estate Launches Collaboration with JW Marriott Hotels". Galerie.
  12. Ritu Upadhyay (May 14, 2024). "Flamingo Estate and JW Marriott Launch Fragrance and Wellness Line". Women's Wear Daily .