Folio (magazine)

For American University-published Folio literary magazine, see Folio literary magazine.

Folio

Former editors	Joe Hanson (1972–1991) [1]
Categories	Magazine publishing
Frequency	Monthly
Publisher	Hanson Publications, Inc. (1972–1988) Cowles Media Company (1988-1998) Primedia Inc. (1998–2004) Red 7 Media (2004–2011) Access Intelligence (2011–2020)
First issue	1972
Final issue	2020
Country	United States
Website	archive.foliomag.com

Folio, also known as Folio: The Magazine of Magazine Management and Folio: magazine, was a trade magazine for the magazine industry. ^{[2] [3] [4] [5]} The magazine was established in 1972 and became known as "the bible of the magazine publishing industry". ^[6]

Associated initiatives included The FOLIO: Show, a magazine industry trade show and conference; FOLIO: 400, a comprehensive review of major American magazines; The FOLIO: Ad Guide, analyzing magazine advertising; and the FOLIO: Source Book, a buyer's guide for publishers. ^[1]

The publishers of Folio also organized the Eddie & Ozzie Awards in recognition of high-quality magazines, and inducted new members into the Editorial & Design Hall of Fame.

Overview

The magazine covered various financial and publishing aspects of the magazine publishing industry. ^[7] Folio was a "vertical" publication "aimed at people who hold different jobs within" the magazine publishing industry. ^[8] Many stories focused on a particular periodical.

Folio produced two special annual editions:

• Folio: 400 ^{[9] [10]}
• Folio: Ad Guide ^[2]

Publication history

Folio was founded in 1972 by Joe Hanson of Hanson Publications, Inc. ^[1] Hanson Publications was acquired by Cowles Media Company in 1988, ^[1] which was then acquired by Primedia Inc. in 1998. ^[11]

In 2001, under a joint venture, Folio and a group of other trade magazines that reported on the media industry were put under the editorial control of Steven Brill. ^[12] In 2003, Folio top editor Cable Neuhaus was fired, ^[13] eventually replaced with Geoff Lewis. ^[14]

In 2004, Primedia sold Folio and a sister publication, Circulation Management, to a joint venture with Red 7 Media. ^[15] Red 7 was acquired by Access Intelligence in 2011. ^{[16] [17]}

Folio ceased print publication in 2020, ^[18] with the publisher promising to continue to support its other industry activities. ^[19]

Awards

The Eddie & Ozzie Awards presented awards in various categories: ^{[20] [21]} The Washington Post's Annie Granatstein received Folio's Top Women in Media 2019 award; ^[22] The Post and The New York Times received awards in 2020. ^[23]

References

1. "Joe Hanson Wins 38th Annual G.D. Crain Award". FOLIO. May 1, 2006. Archived from the original on June 24, 2021. Retrieved May 5, 2023.
2. Philip H. Dougherty (October 3, 1984). "Executives From Folio Acquire Magazine Age". The New York Times .
3. Dennis F. Herrick (2012). Media Management in the Age of Giants: Business Dynamics of Journalism. ISBN   978-8-1229-01924.
4. "Advertise in the Yale Alumni Magazine". Yale Alumni Magazine. Andrew Solomon won a 2011 gold Eddie award from Folio: magazine.
5. Mary H. Munroe (February 2004). "Bibliography (The Academic Publishing Industry: A Story of Merger and Acquisition)".
6. "Editor's Notebook". Government Executive. September 1, 1998. Retrieved June 22, 2021.
7. William H. Taft (2015). Encyclopedia of Twentieth Century Journalists. ISBN   978-1-1389-26318. told Folio magazine he was concentrating on "long-term strategy" for Newsweek.
8. "Trade Publication". Advertising Age. September 15, 2003.
9. Folio 400. ISBN   978-9-9968-74277.
10. The Folio 400. OCLC   7623562. OCLC Number 7623562
11. "McCLATCHY FINDS NEW HOMES FOR COWLES DIVISIONS". NewsInc. January 19, 1998. Retrieved September 11, 2012.
12. "Primedia and Brill Media in Joint Venture". The New York Times . January 5, 2001.
13. Romenesko, Jim (May 9, 2003). "Dismissed Folio: mag editor "was taken by complete surprise"". Poynter.
14. LaPorte, Nicole (July 6, 2003). "Primedia turns Folio over to Lewis: Group editorial director adding to his duties". Variety .
15. Kelly, Keith J. (August 13, 2004). "PRIMEDIA OFFLOADS 2 TRADES". New York Post .
16. Publishing Executive Staff (February 16, 2011). "Access Intelligence to Acquire Folio Publisher Red 7 Media". Adweek .
17. "Red 7 Media Acquired". Access Intelligence (Press release). February 22, 2011.
18. "The untimely and sad deaths of Folio: and Publishing Executive Magazine". What's New In Publishing. Retrieved June 21, 2021.
19. "Message to Our Folio: Community". FOLIO. July 31, 2020. Archived from the original on April 7, 2022. Retrieved May 5, 2023. Our decision to eliminate regular industry reporting via FOLIO: doesn't mean we are abandoning the FOLIO: community. It only means that we will be serving it in new ways.
20. "The 2019 Magazine of the Year Finalists Announced". FOLIO. September 26, 2019. Archived from the original on June 24, 2021. Retrieved May 5, 2023.
21. Sukhai, Tabitha (November 1, 2019). "Harvard Business Review Wins Magazine of the Year at the Eddie & Ozzie Awards Gala". Archived from the original on March 17, 2021. Retrieved May 5, 2023.
22. "The Washington Post's Annie Granatstein named ..." The Washington Post. April 3, 2019.
23. "NYT Mag Wins Big at Virtual National Magazine Awards". Folio. May 28, 2020. Archived from the original on August 21, 2020. Retrieved May 5, 2023.

External links

• Official website