Foodstirs

Last updated


Foodstirs
Company type Private
Industry Food
Founded2015
FoundersGalit Laibow (President)
Sarah Michelle Gellar
Greg Fleishman
Headquarters
Santa Monica, California
,
United States
Area served
United States
Products Dry baking kits, mixes, and baked treats
Websitethefoodstirs.com

Foodstirs was an American cooking and lifestyle company that produced baking kits, mixes and baked treats for sale online, by subscription, or in retail stores nationwide. [1] Sarah Michelle Gellar was one of the company's co-founders. [2] [3] It was headquartered in Santa Monica, California. [4] The company was named to the CNBC Upstart 25 list in February 2017. [5]

Contents

Foodstirs' operations ceased without public notice in 2021.[ citation needed ]

History

Foodstirs was founded by Galit Laibow, Greg Fleishman, and Gellar in Santa Monica in July 2015. [6] In July 2015, the company raised an undisclosed amount of money in seed funding from an investor group that included Mucker Capital, BAM Ventures, and Third Wave Digital. The company was based in Mucker Capital's Santa Monica accelerator, MuckerLab. [6]

The first Foodstirs products were launched in October 2015 and were sold online and via subscription. [2] In the summer of 2016, the company's products became available in Whole Foods Markets in the northeastern United States and Gelson's Markets in southern California. [7] [8] In October 2016, Foodstirs raised an undisclosed amount of money in series A funding from an investor group including Mucker Capital, Beechwood Capital, Cambridge Companies SPG, and Jel Sert president Ken Wegner. [8] [9]

References

  1. ↑ Schawbel, Dan (7 September 2016). "Sarah Michelle Gellar: Being A Celebrity Made It Harder To Start A Business". Forbes . Retrieved 16 January 2017.
  2. 1 2 Johnson, Mary (2 November 2016). "Sarah Michelle Gellar's life after 'Buffy' is pretty sweet". Biz Women . Retrieved 16 January 2017.
  3. ↑ Murphy, Shaunna (6 January 2017). "Sarah Michelle Gellar, dream mom, officially wears a "Star Wars" costume in the kitchen". Yahoo!. Archived from the original on 5 March 2017. Retrieved 16 January 2017.
  4. ↑ Thadani, Trisha (16 January 2017). "'Buffy' star Sarah Michelle Gellar rings Nasdaq closing bell". San Francisco Chronicle . Retrieved 16 January 2017.
  5. ↑ Booth, Barbara (28 February 2017). "How Sarah Michelle Gellar intends to slay the $4.7 billion baking-mix industry". CNBC. Retrieved 4 March 2017.
  6. 1 2 Blakely, Lindsay (6 October 2015). "Sarah Michelle Gellar Becomes Latest Celebrity Entrepreneur With Foodstirs". Inc. Retrieved 16 January 2017.
  7. ↑ Kolodny, Lora (16 January 2017). "Sarah Michelle Gellar on jumping from screen to startup with Foodstirs". TechCrunch . Retrieved 16 January 2017.
  8. 1 2 Ortenberg, Carol (26 October 2016). "Foodstirs Raises Funds & Adds Fleishman To Team". Project Nosh. Retrieved 16 January 2017.
  9. ↑ Griffin, Oliver (27 October 2016). "Sarah Michelle Gellar startup announces closing of Series A funding". Startup Beat. Retrieved 16 January 2017.
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