Company type | Privately Owned |
---|---|
Industry | Beverages |
Founded | 2004 |
Founder | Alex Hughes, Dayton Miller, Josh Simon, Will Harbin [1] |
Headquarters | |
Products | See products section |
Revenue | US$10 Million (est.) (2007) [1] |
Number of employees | 50 |
Website | Function Drinks |
Function Drinks is a Functional Beverage company based in Los Angeles, California. The company was founded in 2004 by spine surgeon Dr. Alex Hughes, along with Josh Simon and Dayton Miller. The team launched their first product, Urban Detox, in Southern California in 2005. [2]
In January 2008, Function Drinks was named the "Overall Best New Product" and "Best Functional Beverage" of 2007 by BevNET. [3] Function is distributed nationally in Whole Foods, Target, and other retail chains.
Function has developed a strong following in the Hollywood community, with fans ranging from Madonna, Shakira, Tobey Maguire, Lauren Conrad, Keanu Reeves, Kelly Slater, celebrity trainer Tracy Anderson, and pro snowboarder Jake Blauvelt. [5]
Mountain Dew, stylized as Mtn Dew in some countries, is a carbonated soft drink brand, produced and owned by PepsiCo. The original formula was invented in 1940 by Tennessee beverage bottlers Barney and Ally Hartman. A revised formula was created by Bill Bridgforth in 1958. The rights to this formula were obtained by the Tip Corporation of Marion, Virginia. William H. "Bill" Jones of the Tip Corporation further refined the formula, launching that version of Mountain Dew in 1961. In August 1964, the Mountain Dew brand and production rights were acquired from Tip by the Pepsi-Cola company, and the distribution expanded across the United States and Canada.
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