Production
Gadis Desa was produced by the South Pacific Film Corp (SFPC), a film production house owned and run by the Netherlands Indies Civil Administration, a continuation of the former colonial government of the Dutch East Indies. The film was directed by the former journalist Andjar Asmara, who had worked for SPFC since 1948. The film was adapted from a stage play he had written for the travelling troupe Dardanella in the early 1930s. [6] He brought Usmar Ismail, a young journalist with whom he had previously discussed filmmaking, to the production as an assistant director. The two native men had limited creative input, serving more as acting and dialogue coaches. The Dutch cameraman, AA Denninghoff-Stelling, held more power over the final product.
Gadis Desa starred Ali Joego, Ratna Ruthinah, Basuki Zaelani, and Djauhari Effendi. All had had theatrical experience: Joego had been a member of Dardanella with Andjar, Ruthinah and her husband Zaelani –making their feature film debut – had been members of the Matahari touring troupe, while Djauhari had been active in the theatre during the Japanese occupation beginning seven years earlier.
Release and reception
Gadis Desa was released in 1949, followed by a novelisation in 1950. Although he does not record its box-office performance, the Indonesian film historian Misbach Yusa Biran suggests that the film's dated plot was reflective of a Dutch belief that native audiences would prefer unsophisticated comedy. A 35 mm copy is kept at Sinematek Indonesia.
The film proved Andjar's last as a director; he resigned from SPFC before its next production, Tjitra (1949), and spent the rest of his film career as a screenwriter. Ismail would go on to become two films for SFPC, Tjitra and Harta Karun (1949), and, after the Netherlands recognised Indonesia's independence, he established himself as the "father of Indonesian film" with Darah dan Doa (1950). SPFC would produce four further films before being dissolved in 1949.
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