Gary Hustwit | |
---|---|
Born | 1965 (age 58–59) [1] |
Nationality | American |
Occupation(s) | Independent filmmaker and photographer |
Notable work | The Design Trilogy ( Helvetica , Objectified , Urbanized ), Rams |
Gary Hustwit is an American independent filmmaker and photographer. He is best known for his design documentaries, which examine the impact of trends in graphic design, typography, industrial design, architecture, and urban planning. He told Dwell magazine, "I like the idea of taking a closer look at the things we take for granted and changing the way people think about them." [2] In addition to filmmaking, he has been active in the independent music and book publishing industries.
While in college at San Diego State University in the mid-1980s, Hustwit began working with independent bands and promoting concerts. [3] In 1987 he self-published the book "Releasing an Independent Record", a guide to how to start a record label. [4] Hustwit continued to publish books by other authors about the music business, fiction, and poetry. Hustwit worked with punk record label SST Records in Los Angeles in 1989 and 1990, doing distribution. [5]
In 1999 Hustwit moved to New York City and opened a publishing office and bookstore called Incommunicado, as part of the Lower East Side nightclub Tonic. [6] He began making audio recordings of authors reading from their books, and eventually launched a website that featured these spoken word recordings in MP3 format. [7] MP3Lit.com was acquired by the news website Salon.com in May 2000, and Hustwit became Vice President of Salon.com. [8]
In September 2001 Hustwit left Salon.com to co-found Plexifilm, a DVD production and distribution company, along with Sean Anderson, the former head of DVD Production at the Criterion Collection. [9] Between 2002 and 2011 Plexifilm released over 40 films theatrically and on home video, including films by the Maysles brothers, Apichatpong Weerasethakul, Andy Warhol, and David Byrne.
Hustwit made his film directorial debut in 2007 with Helvetica , a documentary which examined the role of typography and graphic design in visual culture. He released Objectified in 2009, a film which looked at industrial design and product design, and featured Jonathan Ive, Marc Newson, Dieter Rams, Hella Jongerius and others. Hustwit directed Urbanized in 2011, a documentary which covered urban planning and architecture. Hustwit's documentaries have been critically acclaimed and globally successful, with Bethan Ryder writing in Wallpaper , "Cities and urban planning, typography and toothbrushes – American documentary filmmaker Gary Hustwit is known for turning his enquiring lens on the things we take for granted and showing them in a new light, gaining him a cult following among the global design community." [10]
In 2012, Hustwit and photographer Jon Pack announced The Olympic City, a documentary photography project that would look at former host cities of the Olympic Games and how the events had impacted those cities. [11] The first phase of the project looked at 13 cities, the resulting photographs were published in a hardcover book in 2013. [12] The photos were also shown at museums and galleries including Storefront for Art and Architecture in New York, [13] the Atlanta Contemporary Art Center, [14] and the Brooklyn Museum of Art 2016 exhibit "Who Shot Sports?". [15] Hustwit and Pack have stated that this is an ongoing project and that they are continuing to photograph additional cities around the world. [16]
Hustwit was invited to participate in the 2016 Venice Biennale of Architecture with Workplace, a site-specific documentary film about the future of the office. [17] The film followed the design and construction of digital agency R/GA's New York headquarters, designed with architects Foster + Partners.
In 2016, Hustwit announced that he was making a feature documentary about German product designer Dieter Rams [18] with original music from Brian Eno. [19] Rams premiered in theaters in September 2018, and had its television premiere on the BBC in August 2019. [20]
During the COVID-19 pandemic from March to May 2020, Hustwit offered free access to his films for viewers staying indoors during quarantine, giving away over 600,000 copies of the films. [21]
In 2008, Hustwit was nominated for the Independent Spirit "Truer Than Fiction" Award for Helvetica . [22]
Helvetica, also known by its original name Neue Haas Grotesk, is a widely used sans-serif typeface developed in 1957 by Swiss typeface designer Max Miedinger and Eduard Hoffmann.
Urbanized is a documentary film directed by Gary Hustwit and released on 26 October 2011. It is considered the third of a three-part series on design known as the Design Trilogy; the first being Helvetica, about the typeface, and the second being Objectified, about industrial design. The documentary discusses how cities are designed, and it features interviews with urban planners and architects, such as Oscar Niemeyer and Jan Gehl.
Peter Andrew Saville is an English art director and graphic designer. He designed many record sleeves for Factory Records, which he co-founded in 1978 alongside Tony Wilson and Alan Erasmus.
Tobias Frere-Jones is an American type designer who works in New York City. He operates the company Frere-Jones Type and teaches typeface design at the Yale School of Art MFA program.
Dieter Rams is a German industrial designer who is most closely associated with the consumer products company Braun, the furniture company Vitsœ, and the functionalist school of industrial design. His unobtrusive approach and belief in "less, but better" design has influenced the practice of design, as well as 20th century aesthetics and culture. He is quoted as stating that "Indifference towards people and the reality in which they live is actually the one and only cardinal sin in design."
Mahogany are an electric music-based multidisciplinary media ensemble formed in Michigan in 1995 and currently working in Philadelphia, New York City, Chicago, and other locations. The band's sound combines vocals, cello, massed guitars, pianos, melodicas, sequencers, synthesizers, samplers, tape, percussion, and other instruments. Mahogany also use film, video, animation, cinema, graphic design, photography, typography and other realization and rendering techniques for a cumulative effect that the band refers to as the "Hypercube".
Massimo Vignelli was an Italian designer who worked in a number of areas including packaging, houseware, furniture, public signage, and showroom design. He was the co-founder of Vignelli Associates, with his wife, Lella. His motto was, "If you can design one thing, you can design everything," which the broad range of his work reflects.
Plexifilm was an independent DVD label and film production company co-founded by Gary Hustwit and Sean Anderson in 2001. Plexifilm produced original films, released films theatrically, and produced, distributed and marketed DVDs.
The International Typographic Style is a systemic approach to graphic design that emerged during the 1930s – 1950s but continued to develop internationally. It is considered the basis of the Swiss style. It expanded on and formalized the modernist typographic innovations of the 1920s that emerged in part out of art movements such as Constructivism (Russia), De Stijl and at the Bauhaus (Germany). The International Typographic Style has had profound influence on graphic design as a part of the modernist movement, impacting many design-related fields including architecture and art. It emphasizes simplicity, clarity, readability, and objectivity. Hallmarks of the style are asymmetric layouts, use of a grid, sans-serif typefaces like Akzidenz Grotesk and Helvetica, and flush left, ragged right text. The style is also associated with a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works featured typography as a primary design element in addition to its use in text, and it is for this that the style is named. The influences of this graphic movement can still be seen in design strategy and theory to this day.
Max Miedinger was a Swiss typeface designer, best known for creating the Neue Haas Grotesk typeface in 1957, renamed Helvetica in 1960. Marketed as a symbol of cutting-edge Swiss technology, Helvetica achieved immediate global success.
Rick Poynor is an English writer on design, graphic design, typography, and visual culture.
Stephen Banham is an Australian typographer, type designer, writer, lecturer and founder of Letterbox, a typographic studio.
Helvetica is a 2007 American independent feature-length documentary film about typography and graphic design, centered on the Helvetica typeface. Directed by Gary Hustwit, it was released in 2007 to coincide with the 50th anniversary of the typeface's introduction in 1957 and is considered the first of the Design Trilogy by the director.
Objectified is a feature-length documentary film examining the role of everyday non-living objects and the people who design them, in our daily lives. The film is directed by Gary Hustwit. Objectified premiered at the South By Southwest Festival on March 14, 2009.
Norm, is an experimental graphic design team best known for their typography. Their most influential project is typography for Cologne Airport. It is co-founded by two Swiss designers Dimitri Bruni and Manuel Krebs and later joined by Ludovic Varone. Their approach to typography is known to be very strict and rigorous with strong modernist features but with slight references to postmodernism.
Mike Russell Parker was a British-born American typographer and type designer.
The Design Trilogy is the collective name of a series of three documentary films about design directed by film director Gary Hustwit.
Mark Simonson is an American independent type designer who works in St. Paul, Minnesota.
Rams is a documentary film about German industrial designer Dieter Rams, directed by Gary Hustwit.
Jon Pack is an American photographer based in New York City. Pack is known as a photojournalist and street photographer, and for his work as an on-location still photographer for film and television productions.