Georg-Christof Bertsch

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Georg-Christof Bertsch
Georg-Christof Bertsch (300).jpg
Born (1959-05-30) May 30, 1959 (age 63)
Seeheim-Jugenheim, Germany
NationalityGerman
Years active1988-Present
Website bertsch-bertsch.com

Georg-Christof Bertsch (born 30 May 1959 in Seeheim-Jugenheim) is a German corporate identity and organizational behavior consultant (Systemische Organisationsberatung according to SW&F).

Contents

Background

Georg-Christof Bertsch is the third son to Robert Bertsch (1922-1997), principal of a special education grammar school, and Anny Bertsch, née Herling (1916-2009). Beginning in the early 70s, Robert and Anny were initiating leaders in the reconciliation between their hometown and France (Villenave-d'Ornon), the UK (Chesterfield) and Israel, helping to establish a sister city or community relations in these three countries. In 1988, Robert Bertsch published "Juden in Seeheim und Jugenheim", the first historical account of Jewish life in Seeheim-Jugenheim, Germany. The book was launched to commemorate the 50th anniversary of Kristallnacht. Bertsch is a Rotary International member at RC Frankfurt Friedensbrücke. Paul Harris Fellow since 2022. He is an elected member of DDC German Designer Club. He is an atheist.

Professional career

Bertsch studied history and art history at the Berlin Institute of Technology and went on to set up Germany's first Design management office with Matthias Dietz in 1988. In 1995 he and his wife Annette founded Bertsch & Bertsch Corporate design Corporate Communications GmbH (limited liability company). The foundation of BERTSCH.BRAND CONSULTANTS followed in 2005. This firm puts its focus on providing consultancy services for complex branding, positioning and change processes for major companies. Between 2007-2009 Bertsch was a guest lecturer at the Hesse State University of Art and Design (Hochschule für Gestaltung Offenbach) where served as honorary professor from 2009-22. Together with Prof. Dr. Kai Vöckler and Prof. Peter Eckart he launched the Designinstitut Mobilität und Logistik (Designinstitute of Mobility and Logistics) at HfG Offenbach in 2014. He is working based on the principles of Systemische Organisationsberatung according to SW&F

Social activity

Between 1990 and 95 Bertsch was president of Design Horizonte Frankfurt. In 1996, together with Dr. Hans Höger he curated “Attitudes for the Next Millennium” at the Aspen Institute's International Aspen Design Conference. Between 2004 and 2013 sat on the board of Friends of Städelschule Portikus (registered association) in Frankfurt, officiating as vice-president from 2004-2010. On 27 May 2008, he became the first German to be elected to the Board of Governors of the Bezalel Academy of Art and Design in Jerusalem. He served in this function until June 2022. From 2010 to 2012 he headed the Cumulus global water working group (). He has been a board member of WELTKULTUREN Museum Frankfurt from 2011 to 22 (Frankfurt Museum of World Cultures). Co-founder of fokus.energie in 2014 Member of the advisory board of DDC (Deutscher Designer Club German Designer's Association) since 2018. Co-founder of technika e.V., Karlsruhe, 2019. Member of BitKom working group digital design since 2020. ()

Works (a selection)

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