The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, Wharton School is the world's oldest collegiate business school.
The Walter A. Haas School of Business is the business school of the University of California, Berkeley, a public research university in Berkeley, California. It was the first business school at a public university in the United States.
Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
Strategic thinking is a mental or thinking process applied by an individual in the context of achieving a goal or set of goals. As a cognitive activity, it produces thought.
Michael S. Tomczyk is best known for his role in guiding the development and launch of the first microcomputer to sell one million units, as Product Manager of the VIC-20 from Commodore. His contributions are described in detail in his 1984 book, THE HOME COMPUTER WARS: An Insider's True Account of Commodore and Jack Tramiel. His role is also documented extensively in numerous interviews and articles. The VIC-20 was the first affordable, full-featured color computer and the first home computer to be sold in KMart and other mass market outlets. Michael joined Commodore in April 1980 as Assistant to the President. He has been called the "marketing father" of the home computer. Michael was also a pioneer in telecomputing, as co-designer of the Commodore VICModem, which he conceived and contracted while at Commodore. The VICModem was the first modem priced under $100 and the first modem to sell one million units.
Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States, Singapore, and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds, a publicly listed company in India.
The following outline is provided as an overview of and topical guide to marketing:
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as well as marketing executives from 60+ leading companies.
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value, especially through marketing excellence, customer focus, and value-capture selling.
Rita Gunther McGrath is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.
Paul J. H. Schoemaker is an academic, author, and an expert in the fields of strategic management and decision making.
Corporate foresight has been conceptualised by strategic foresight practitioners and academics working and/or studying corporations as a set of practices, a set of capabilities and an ability of a firm. It enables firms to detect discontinuous change early, interpret its consequences for the firm, and inform future courses of action to ensure the long-term survival and success of the company.
Mauro F. Guillén is a Spanish-American sociologist and political economist who is currently the William H. Wurster Professor of Multinational Management at the Wharton School. In March 2021, he was named Dean of the Cambridge Judge Business School, and a Fellow of Queens' College at the University of Cambridge; he returned to Wharton in 2023. Until July 2021, he directed the Penn Lauder Center for International Business Education and Research, and was the Anthony L. Davis Director of the Joseph H. Lauder Institute of Management and International Studies from 2007 to 2019. His book 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was a Wall Street Journal bestseller and a Financial Times Book of the Year.
Serguei Netessine is a scientist, educator, academic administrator and startup investor. He is Senior Vice Dean for Innovation and Global Initiatives and Dhirubhai Ambani Professor of Entrepreneurship and Innovation at the Wharton School of Business, University of Pennsylvania. Previously, he was Professor of Global Technology and Innovation at INSEAD and the Research Director of INSEAD-Wharton alliance. He is best known for his work on Business Model Innovation, Operational Excellence and Supply Chain Management.
Jay R. Galbraith was an American organizational theorist, consultant and professor at the International Institute for Management Development, known for his work on strategy and organization design.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank”, The SEI Center for Advanced Studies in Management.
Patrick Barwise is emeritus professor of management and marketing at London Business School. He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media.
The Fraunhofer Institute for Systems and Innovation Research is part of the Fraunhofer Society for the promotion of Applied Research e.V. (FhG), Europe’s largest application-oriented research organization. The institute is based in Karlsruhe. It conducts applied research and development on innovation in engineering, economics, the natural sciences and social sciences. The Fraunhofer ISI is one of the leading institutes for innovation research in Europe.
Hubert Gatignon is an emeritus professor of marketing at INSEAD, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 63.
Shrihari (Hari) Sridhar is an American scholar and author. He serves as Senior Associate Dean of Mays Business School at Texas A&M University, and holds the Joe B. Foster '56 Chair in Business Leadership. He also serves as the Editor in Chief for the Journal of Marketing. He is known for his work on marketing strategy, the financial impact of marketing investments, and the societal impact of marketing strategies.
