In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of the internal and external environments in which the organization operates. Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans. Academics and practicing managers have developed numerous models and frameworks to assist in strategic decision-making in the context of complex environments and competitive dynamics. Strategic management is not static in nature; the models can include a feedback loop to monitor execution and to inform the next round of planning.
The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. It is the world's oldest collegiate business school, established in 1881 through a donation from Joseph Wharton.
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales and achieve sustainable competitive advantage within its corresponding market.
Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design. The objective of design management is to develop and maintain an efficient business environment in which an organization can achieve its strategic and mission goals through design. Design management is a comprehensive activity at all levels of business, from the discovery phase to the execution phase. "Simply put, design management is the business side of design. Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success." The discipline of design management overlaps with marketing management, operations management, and strategic management.
Strategic thinking is a mental or thinking process applied by an individual in the context of achieving a goal or set of goals. As a cognitive activity, it produces thought.
Michael S. Tomczyk is best known for his role in guiding the development and launch of the first microcomputer to sell one million units, as Product Manager of the VIC-20 from Commodore. His contributions are described in detail in his 1984 book, THE HOME COMPUTER WARS: An Insider's True Account of Commodore and Jack Tramiel. His role is also documented extensively in numerous interviews and articles. The VIC-20 was the first affordable, full-featured color computer and the first home computer to be sold in KMart and other mass market outlets. Michael joined Commodore in April 1980 as Assistant to the President. He has been called the "marketing father" of the home computer. Michael was also a pioneer in telecomputing, as co-designer of the Commodore VICModem, which he conceived and contracted while at Commodore. The VICModem was the first modem priced under $100 and the first modem to sell one million units.
Rajendra K. Srivastava is Novartis Professor of Marketing Strategy and Innovation at the Indian School of Business. He has been a tenured professor and an academic administrator and has worked in the United States, Singapore, and India. He has been listed in the Forbes's Tycoons of Tomorrow 2018. He is also a member of the board of directors of Happiest Minds, a publicly listed company in India.
George Yip is Emeritus Professor of Marketing and Strategy at Imperial College Business School, London. Former professor and co-director of the Centre on China Innovation at China Europe International Business School (CEIBS). Other academic positions at Harvard, Georgetown, UCLA, Cambridge, London Business School. Now living in Boston and Maine, USA, and London. Former Dean of Rotterdam School of Management, Erasmus University. His book, Total Global Strategy: Managing for Worldwide Competitive Advantage was selected as one of the 30 best business books of 1992 by Soundview Executive Book Summaries. Also, author or co-author of Pioneers, Hidden Champions, Change Makers, and Underdogs: Lessons from China's Innovators (2019), China's Next Strategic Advantage: From Imitation to Innovation (2016), Strategic Transformation (2013), Asian Advantage: Key Strategies for Winning in the Asia-Pacific Region (1998), and Total Global Strategy. Over 10,000 citations on Google Scholar. He serves on the editorial advisory boards of California Management Review, LRP and MIT Sloan Management Review. Boards of Hewnoaks Artist Colony (Maine) and MassOpera and Board of Advisors of Boston Lyric Opera. Chair of Research Advisory Committee, SKEMA Business School, France. Former board member of IDM, Glunz AG, Arlington Capital Management and Data Instruments, Inc., former advisory board member of Sonae SGPS and American University of Cairo Business School
Founded in 1961, the Marketing Science Institute (MSI) is a corporate-membership-based organization. MSI claims to be unique as the only research-based organization with a network of marketing academics from business schools all over the world as well as marketing executives from 60+ leading companies.
Jean-Claude "JC" Larreche is Emeritus Professor at INSEAD, Fontainebleau, France, where he held the Alfred H. Heineken Chair of Marketing from 1993 to 2018. His academic and business activities are focused on building the fundamental capabilities required to create corporate value, especially through marketing excellence, customer focus, and value-capture selling.
Innovation management is a combination of the management of innovation processes, and change management. It refers to product, business process, marketing and organizational innovation. Innovation management is the subject of ISO 56000 series standards being developed by ISO TC 279.
Mohanbir Sawhney is a management consultant, author and academic. He is the Associate Dean, Digital Innovation at McCormick Foundation Chair of Technology, Clinical Professor of Marketing and the Director of the Center for Research in Technology & Innovation at the Kellogg School of Management. He is an adviser to several large organizations on e-commerce strategies.
Rita Gunther McGrath is an American strategic management scholar and professor of management at the Columbia Business School. She is known for her work on strategy, innovation, and entrepreneurship, including the development of discovery-driven planning.
Paul J. H. Schoemaker is an academic, author, and an expert in the fields of strategic management and decision making.
Jaideep Prabhu is the Jawaharlal Nehru professor of business and enterprise at the Judge Business School at the University of Cambridge, England. The Professorship was established by the Government of India with an endowment of £3.2 million. Prabhu is also the director of the Centre for India & Global Business (CIGB). He is the co-author of Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth, described by The Economist as "the most comprehensive book" on the subject of frugal innovation.
The Fuld-Gilad-Herring Academy of Competitive Intelligence is an educational organization bringing professional training to the field of competitive intelligence (CI). Established in 1996, the academy has expanded its training to thousands of managers from 58 countries and six continents at its campuses in Cambridge, MA and Brussels, Belgium. The academy is the only CI-dedicated institution to be externally accredited by the International Accreditors for Continuing Education and Training (IACET). It grants the Competitive Intelligence Professional (CIP) certification based on a 9-course program, including a course in ethics and a pioneering course in business war gaming. To be certified, managers must complete the required coursework and pass a certification exam. To accommodate managers whose main interest is in using CI tools and managers working as CI professionals, the academy offers two levels of certification: a basic CIP-I, and an advanced CIP-II. The academy is currently the largest training institute in its field.
Mauro F. Guillén is a Spanish-American sociologist and political economist who is currently the William H. Wurster Professor of Multinational Management at the Wharton School. In March 2021, he was named Dean of the Cambridge Judge Business School, and a Fellow of Queens' College at the University of Cambridge; he returned to Wharton in 2023. Until July 2021, he directed the Penn Lauder Center for International Business Education and Research, and was the Anthony L. Davis Director of the Joseph H. Lauder Institute of Management and International Studies from 2007 to 2019. His book 2030: How Today's Biggest Trends Will Collide and Reshape the Future of Everything was a Wall Street Journal bestseller and a Financial Times Book of the Year.
Jerry (Yoram) Wind is The Lauder Professor and Professor of Marketing at The Wharton School of the University of Pennsylvania, and is the founding director of the Wharton "think tank,” The SEI Center for Advanced Studies in Management.
Patrick Barwise is emeritus professor of management and marketing at London Business School. He joined the business school in 1976 after an early career at IBM and has published widely on marketing and media.
Hubert Gatignon is an emeritus professor of marketing at INSEAD, Fontainebleau, France. According to Google Scholar, Gatignon has an i10-index of 63.
