Christine Moorman | |
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Nationality | American |
Title | T. Austin Finch Professor, Sr. |
Academic background | |
Education | University of Pittsburgh |
Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
Doctoral advisor | Gerald Zaltman C. Whan Park |
Academic work | |
Discipline | Marketing |
Institutions | Duke University University of Wisconsin,Madison |
Christine Moorman is the T. Austin Finch Professor,Sr. of Business Administration at Fuqua School of Business,Duke University. She is known for her work on marketing strategy, [1] [2] marketing organization and marketing research. [3] She served as Editor-in-Chief of the Journal of Marketing. [4] Dr. Moorman is the Founder and Director of The CMO Survey.