Christine Moorman | |
---|---|
Nationality | American |
Title | T. Austin Finch Professor, Sr. |
Academic background | |
Education | University of Pittsburgh |
Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
Doctoral advisor | Gerald Zaltman C. Whan Park |
Academic work | |
Discipline | Marketing |
Institutions | Duke University University of Wisconsin,Madison |
Christine Moorman is the T. Austin Finch Professor,Sr. of Business Administration at Fuqua School of Business,Duke University. She is known for her work on marketing strategy, [1] marketing organization and marketing research. [2] She was the Editor-in-Chief of the Journal of Marketing. [3]
Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors. It is different from the concept of brand awareness. In order to position products or brands,companies may emphasize the distinguishing features of their brand or they may try to create a suitable image through the marketing mix. Once a brand has achieved a strong position,it can become difficult to reposition it. To effectively position a brand and create a lasting brand memory,brands need to be able to connect to consumers in an authentic way,creating a brand persona usually helps build this sort of connection.
Management consulting is the practice of providing consulting services to organizations to improve their performance or in any way to assist in achieving organizational objectives. Organizations may draw upon the services of management consultants for a number of reasons,including gaining external advice and accessing consultants' specialized expertise regarding concerns that call for additional oversight.
SWOT analysis is a strategic planning and strategic management technique used to help a person or organization identify Strengths,Weaknesses,Opportunities,and Threats related to business competition or project planning. It is sometimes called situational assessment or situational analysis. Additional acronyms using the same components include TOWS and WOTS-UP.
Marketing strategy is an organization's promotional efforts to allocate its resources across a wide range of platforms and channels to increase its sales and achieve sustainable competitive advantage within its corresponding market.
In marketing,the unique selling proposition (USP),also called the unique selling point,or the unique value proposition (UVP) in the business model canvas,is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Bloomberg Businessweek,previously known as BusinessWeek,is an American weekly business magazine published fifty times a year. Since 2009,the magazine is owned by New York City-based Bloomberg L.P. The magazine debuted in New York City in September 1929. Bloomberg Businessweek business magazines are located in the Bloomberg Tower,731 Lexington Avenue,Manhattan in New York City and market magazines are located in the Citigroup Center,153 East 53rd Street between Lexington and Third Avenue,Manhattan in New York City.
John Francis "Jack" Trout was an American advertising executive and an owner of Trout &Partners,a consulting firm. He was the founder and pioneer of positioning theory and also marketing warfare theory.
Booz Allen Hamilton Holding Corporation is the parent of Booz Allen Hamilton Inc.,an American government and military contractor,specializing in intelligence. It is headquartered in McLean,Virginia,in Greater Washington,D.C.,with 80 other offices around the globe. The company's stated core business is to provide consulting,analysis and engineering services to public and private sector organizations and nonprofits.
George S. Day is an educator and consultant in the field of marketing. He is an Emeritus professor at the Wharton School of the University of Pennsylvania. He founded the Mack Institute for Innovation Management at the Wharton School,where he is presently Faculty Emeritus in Residence.
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.
CMD Group,formerly Reed Construction Data and Construction Market Data,is a provider of business information for the North American construction industry. CMD is owned by ConstructConnect. Its historical roots lie in Construction Market Data,founded in 1982 to publish construction leads and market data. In 2000,London-based Reed Elsevier purchased this original CMD Group,transitioning the company to Reed Construction Data.
Content marketing is a form of marketing focused on creating,publishing,and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals:attract attention and generate leads,expand their customer base,generate or increase online sales,increase brand awareness or credibility,and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as helps companies create sustainable brand loyalty,provides valuable information to consumers,and creates a willingness to purchase products from the company in the future.
Customer experience is the totality of cognitive,affective,sensory,and behavioral customer responses during all stages of the consumption process including pre-purchase,consumption,and post-purchase stages.
Macmillan Inc. was an American book publishing company originally established as the American division of the British Macmillan Publishers. The two were later separated and acquired by other companies,with the remnants of the original American division of Macmillan present in McGraw-Hill Education's Macmillan/McGraw-Hill textbooks,Gale's Macmillan Reference USA division,and some trade imprints of Simon &Schuster that were transferred when both companies were owned by Paramount Communications.
Alliance marketing is joining two or more organizations on the purpose of sharing marketing strategy,promoting concepts,services or products. Basically,alliance marketing can imply to any business as long as it finds an organization that has a mutual goal.
Neil Rackham is an author,consultant and academic. His writing focuses on "consultative selling," an approach he pioneered and documented in his book SPIN Selling (McGraw-Hill). Rackham has been a visiting professor at the University of Portsmouth,Cranfield School of Management,and the University of Sheffield,all in his native England,as well as at the University of Cincinnati,and is a frequent lecturer at conferences,business schools,and corporations around the world.
The Journal of Nursing Education is a monthly peer-reviewed nursing journal. It was established in 1962 and is abstracted and indexed in MEDLINE.
McGraw Hill is an American publishing company for educational content,software,and services for pre-K through postgraduate education. It is one of the "big three" educational publishers along with Houghton Mifflin Harcourt and Pearson Education. The company also publishes reference and trade publications for medicine,business,and engineering. Formerly a division of The McGraw Hill Companies,McGraw Hill Education was divested and acquired by Apollo Global Management in March 2013 for $2.4 billion. McGraw Hill was sold in 2021 to Platinum Equity for $4.5 billion.
Zillur Rahman is a professor of management studies at the Indian Institute of Technology Roorkee in Roorkee,Uttarakhand,India.
Kimberly Ann Eddleston is the Schulze Distinguished Professorof Entrepreneurship, and Professor of Entrepreneurship &Innovation at D’Amore-McKim School of Business,Northeastern University. Her expertise on subjects related to family business management and small business management is quoted in US sources. She has received many academic awards by US institutions and is a leading editor of several academic journals.
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