Gerald Zaltman

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  1. "The Ownership of Deep Metaphors - Research Summary - Faculty & Research - Harvard Business School". www.hbs.edu.
  2. Lakoff, George and Mark Johnson. Metaphors We Live By. Chicago: University of Chicago Press (1980)
  3. Kovecses, Zoltan. Metaphor: A Practical Introduction. New York: Oxford University Press (2002)
  4. Zaltman, Gerald; Zaltman, Lindsay H. (2008). Zaltman, Gerald. Marketing Metaphoria. Boston: Harvard Business Press (2008). ISBN   978-1422121153.
  5. "Google Patent Search for Patent #5436830".
  6. "Eakin, Emily. "Penetrating the Mind by Metaphor" New York Times (February 23, 2002)". The New York Times. February 23, 2002. Retrieved May 3, 2010.
  7. Pink, Daniel H. (March 31, 1998). "Metaphor Marketing". Fast Company.
  8. Carbone, Lewis P. (2004). Clued In: How to Keep Customers Coming Back Again and Again. Upper Saddle River, NJ: Financial Times Prentice Hall. ISBN   0131015508.
  9. "Google" via www.google.com.
  10. "Google Patent Search for Patent #6315569".

Articles on metaphor elicitation technique

Gerald Zaltman
NationalityAmerican
Academic background
Alma mater University of Chicago Booth School of Business
Johns Hopkins University
Bates College