Get ready for Brexit was a campaign launched by the British government on 2 September 2019. It encouraged the public to prepare for the UK leaving the European Union (EU) on 31 October. It ran across television, social media, billboards and other platforms and was the largest government public information campaign in British history. [2]
The Times reported on 30 August 2019 that a taxpayer-funded advertising campaign was under development which would cost up to £100 million. [3]
The campaign was developed by Engine Group who were appointed following Boris Johnson's election in the 2019 Conservative Party leadership contest. [4] Manning Gottlieb OMD were hired to handle the campaign's media buying. [1]
The campaign went live on 2 September 2019. [5]
#GetReadyForBrexit was the fourth highest UK Twitter trend on the morning of 2 September 2019. [6]
The advertising campaign continued throughout September and October 2019 even as it appeared increasing unlikely the 31 October deadline would be met. [7] The campaign was paused on 28 October after Boris Johnson accepted the EU's offer to extend the withdrawal process until 31 January 2020. [8] [9]
In January 2020, the National Audit Office reported that the government had spent £46 million on the Get Ready for Brexit campaign in October 2019. The auditors concluded that "it is not clear that the campaign resulted in the public being significantly better prepared". [9]
Dominic Charles Roberts Grieve is a British barrister and former politician who served as Shadow Home Secretary from 2008 to 2009 and Attorney General for England and Wales from 2010 to 2014. He served as the Member of Parliament (MP) for Beaconsfield from 1997 to 2019 and was the Chair of the Intelligence and Security Committee from 2015 to 2019.
Alexander Boris de Pfeffel Johnson is a British politician and writer who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2019 to 2022. He was previously Foreign Secretary from 2016 to 2018 and Mayor of London from 2008 to 2016. He was Member of Parliament (MP) for Henley from 2001 to 2008 and for Uxbridge and South Ruislip from 2015 to 2023.
The Conservative Party Conference (CPC) is a four-day national conference event held by the Conservative Party in the United Kingdom. It takes place every year in October during the British party conference season, when the House of Commons is usually in recess. The event's location has alternated between Birmingham's International Convention Centre (ICC) and Manchester's Central Convention Complex since 2008. Previously, it had alternated between Blackpool, Bournemouth and Brighton. In contrast to the Liberal Democrat Conference, where every party member attending its Conference, either in-person or online, has the right to vote on party policy, under a one-member, one vote system, or the Labour Party Conference, where 50% of votes are allocated to affiliated organisations, and in which all voting is restricted to nominated representatives, the Conservative Party Conference does not hold votes on party policy.
Joseph Edmund Johnson, Baron Johnson of Marylebone, is a British politician and peer who was Minister of State for Universities, Science, Research and Innovation from 2015 to 2018, and from July to September 2019. A member of the Conservative Party, he was Member of Parliament (MP) for Orpington from 2010 to 2019. He currently sits in the House of Lords. His older brother, Boris Johnson, was Prime Minister of the United Kingdom between 2019 and 2022.
Amber Augusta Rudd is a British former politician who served as Home Secretary from 2016 to 2018 and Secretary of State for Work and Pensions from 2018 to 2019. She was a Member of Parliament (MP) for Hastings and Rye, first elected in 2010, representing the Conservative Party, and stood down from parliament in 2019. She identifies herself as a one-nation conservative, and has been associated with both socially liberal and economically liberal policies.
The 2019 United Kingdom general election was held on Thursday 12 December 2019, with 47,074,800 registered voters entitled to vote to elect 650 Members of Parliament (MPs) to the House of Commons. The governing Conservative Party, led by the prime minister Boris Johnson, won a landslide victory with a majority of 80 seats, a net gain of 48, on 43.6 per cent of the popular vote, the highest percentage for any party since the 1979 general election, though with a narrower popular vote margin than that achieved by the Labour Party over the Conservatives at the 1997 general election. This was the second national election to be held in 2019 in the United Kingdom, the first being the 2019 European Parliament election.
Dominic Mckenzie Cummings is a British political strategist who served as Chief Adviser to British Prime Minister Boris Johnson from 24 July 2019 until he resigned on 13 November 2020.
Best for Britain is a civil society campaign formed of researchers, data scientists, strategists, and activists who say that they are working to fix "the problems Britain faces after Brexit". Originally launched on 26 April 2017 to stop Brexit and continue the UK's membership of the European Union (EU), the organisation's aim since 2021 has been strengthening UK-EU ties as well as protecting democratic rights within the UK.
Leave Means Leave was a pro-Brexit, Eurosceptic political pressure group organisation that campaigned and lobbied for the United Kingdom to leave the European Union following the 'Leave' result of the EU referendum on 23 June 2016. The campaign was co-chaired by British property entrepreneur Richard Tice and business consultant John Longworth. The vice-chairman was Leader of the Brexit Party, Nigel Farage.
Since the United Kingdom's vote to leave the European Union in the 2016 referendum, a number of demonstrations have taken place and organisations formed whose goal has been to oppose, reverse or otherwise impede that decision.
People's Vote was a United Kingdom campaign group that unsuccessfully campaigned for a second referendum following the UK's Brexit vote to leave the European Union (EU) in 2016. The group was launched in April 2018 at which four Members of Parliament spoke, along with the actor Patrick Stewart and other public figures.
Brexit negotiations in 2019 started in August, after having originally concluded in November 2018 with the release of the withdrawal agreement. Negotiations took place between the United Kingdom and the European Union during 2017 and 2018 for the withdrawal of the United Kingdom from the European Union following the referendum held on 23 June 2016.
Led By Donkeys is a British political campaign group established in December 2018 as an anti-Brexit group, but which has also criticised other actions of the Conservative government. After the 2024 election of a Labour government, it defined itself as an "accountability project" and stated that the Labour government was also fair game.
Boris Johnson's tenure as Prime Minister of the United Kingdom began on 24 July 2019 when he accepted an invitation of Queen Elizabeth II to form a government, succeeding Theresa May, and ended on 6 September 2022 upon his resignation. Johnson's premiership was dominated by Brexit, the COVID-19 pandemic, the Russian invasion of Ukraine, and the cost of living crisis. As prime minister, Johnson also served simultaneously as First Lord of the Treasury, Minister for the Civil Service, Minister for the Union, and Leader of the Conservative Party.
Boris Johnson has declared his position on many political issues through his public comments. Johnson's political positions have changed throughout his political career. His policies, views and voting record have been the subject of commentary during Johnson's tenure in various positions, including as Mayor of London from 2008 to 2016 and Prime Minister of the United Kingdom from 2019 to 2022.
The Brexit 50p coin is a commemorative fifty-pence British coin that was originally struck to mark the planned withdrawal of the United Kingdom from the European Union on 31 October 2019. The minting of the Brexit coin was ordered by Sajid Javid. A total of 10 million Brexit coins, each stamped with the date 31 October 2019, were planned to be minted. In late October 2019, with increasing doubts that Brexit would actually happen on that date, the minting of the coins was "paused".
2010s in United Kingdom history refers to significant political and societal historical events in the United Kingdom in the 2010s, presented as a historical overview in narrative format.
Get Brexit Done was a political slogan frequently used by the British Conservative Party and former Prime Minister Boris Johnson in the run up to the 2019 general election. The slogan reflected the party's pledge to, if re-elected, facilitate the United Kingdom's withdrawal from the European Union by the end of January the following year.
Topham Guerin is an advertising agency company founded in New Zealand in 2016 by Sean Topham and Ben Guerin. The company is headquartered in Auckland and has offices in London and Sydney. It has worked on several high-profile political communications campaigns, including the 2019 Conservative Party election campaign in the UK.
The Vote Leave campaign used a large red battle bus in the lead up to the 2016 United Kingdom European Union membership referendum. A decal on the side of the bus made the false claim and following pledge that "We send the EU £350 million a week, let's fund our NHS instead", accompanied with the slogan "Let's take back control". The bus became one of the most prominent symbols of the campaign.