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Ginna Marston | |
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Born | Ginna Mary Sulcer February 19, 1958 Chicago, Illinois, U.S. |
Education | Phillips Exeter Academy |
Alma mater | Princeton University |
Occupation | Advertising |
Employer(s) | Ted Bates (1980–1986) PDFA (1986–2007) |
Spouse | Michael Marston [1] |
Children | 2 including Quinn Marston, |
Parent(s) | Sandy Sulcer, father [1] [2] |
Ginna Sulcer-Marston (born Ginna Sulcer February 19, 1958) is an American advertising executive who has worked on anti-drug public service advertising campaigns at the Partnership for a Drug Free America, [3] a nonprofit consortium of advertising professionals which ran targeted media campaigns to unsell illegal drugs. [4] She was a founder of the organization in 1986. [4] As research director, [5] [ dead link ] she studied the consumer motivations of drug users by means of marketing research methods. [6] [7] [8] She has served as the organization's spokesperson. [9] [10]
Marston is the daughter of advertising agency executive Sandy Sulcer. [2] She graduated from Phillips Exeter Academy in 1976.[ citation needed ] She graduated with an A.B. in comparative literature from Princeton University in 1980. [11] [1] She worked at the Ted Bates advertising agency before joining the Partnership for a Drug-Free America in 1986 as one of the founders.[ citation needed ]
The agency was formed during the middle 1980s by key professionals working under the auspices of the American Association of Advertising Agencies, and included Phillip Joanou, Thomas Hedrick, Doria Steedman, and Marston. Grants from the advertising association, the Robert Wood Johnson Foundation, and businesses provided funding to enable the agency to operate. [12]
Marston identified two key perceptions involved with the decision by young kids to experiment with drugs: (1) the risk to the user and (2) possible social disapproval, and the resulting media campaigns focused on both messages. [5] The group collaborated with anti-drug crusaders such as Carole Fields-Arnold. [13] In the middle of the 1990s, research suggested that not only teenagers were vulnerable to drugs, but pre-teenagers as well, and Marston led an advertising effort to discourage early experimentation. [14] [15] She led anti-drug advertising efforts geared towards inner-city youth, [6] and towards discouraging use of specific substances such as heroin, [5] [16] Ecstasy, [17] and marijuana. [18]
Marston advised the National Institutes of Health on anti-drug advertising strategies, [19] and urged game designers to not glamorize drugs in video games. [20] In 1999, she appeared in the Robert Zemeckis film entitled Smoking, Drinking and Drugging as a spokesperson. [9]
Marston is married with two children. In addition to advertising, Marston is a singer-songwriter and has performed in local venues. [21] Her son, Quinn Marston, is a singer-songwriter and artist.
Gia Marie Carangi was an American supermodel, considered by some to be the first supermodel. In 2023, Harpers Bazaar ranked her 15th among the greatest supermodels in the 1980s. She was featured on the cover of numerous magazines, including multiple editions of Vogue and Cosmopolitan, and appeared in advertising campaigns for fashion houses including Armani, Dior, Versace and Yves Saint Laurent.
Opium is dried latex obtained from the seed capsules of the opium poppy Papaver somniferum. Approximately 12 percent of opium is made up of the analgesic alkaloid morphine, which is processed chemically to produce heroin and other synthetic opioids for medicinal use and for the illegal drug trade. The latex also contains the closely related opiates codeine and thebaine, and non-analgesic alkaloids such as papaverine and noscapine. The traditional, labor-intensive method of obtaining the latex is to scratch ("score") the immature seed pods (fruits) by hand; the latex leaks out and dries to a sticky yellowish residue that is later scraped off and dehydrated.
Bronxville is a village in Westchester County, New York, United States, located approximately 15 miles (24 km) north of Midtown Manhattan. It is part of the town of Eastchester. The village comprises one square mile (2.5 km2) of land in its entirety, approximately 20% of the town of Eastchester. As of the 2020 U.S. census, Bronxville had a population of 6,656. In 2016, Bronxville was rated by CNBC as the most expensive suburb of any of the U.S. ten largest cities, with a median home value of $2.33 million.
Club drugs, also called rave drugs or party drugs, are a loosely defined category of recreational drugs which are associated with discothèques in the 1970s and nightclubs, dance clubs, electronic dance music (EDM) parties, and raves in the 1980s to today. Unlike many other categories, such as opiates and benzodiazepines, which are established according to pharmaceutical or chemical properties, club drugs are a "category of convenience", in which drugs are included due to the locations they are consumed and/or where the user goes while under the influence of the drugs. Club drugs are generally used by adolescents and young adults.
"Just Say No" was an advertising campaign prevalent during the 1980s and early 1990s as a part of the U.S.-led war on drugs, aiming to discourage children from engaging in illegal recreational drug use by offering various ways of saying no. The slogan was created and championed by Nancy Reagan during her husband's presidency.
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide.
Global Teen Challenge is a network of Christian faith-based corporations intended to provide rehabilitation services to people struggling with addiction. It was founded by David Wilkerson in 1960. The global headquarters is in Columbus, Georgia, United States.
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based agency. In 1964, the firm became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy.
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship. Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson. In October 2023, WPP announced yet another merger in which Wunderman Thompson, along with another group agency VMLY&R, would cease to exist and create a new combined entity named VML. This took effect on January 1, 2024.
This Is Your Brain on Drugs was a large-scale US anti-narcotics campaign by Partnership for a Drug-Free America (PDFA) launched in 1987, that used three televised public service announcements (PSAs) and a related poster campaign.
Rachel Jayne Whitear was a young woman from Withington, Herefordshire, who died of a heroin overdose in Exmouth, Devon, in May 2000 at the age of 21. She had been a frequent user of the narcotic for two years, having been introduced to heroin usage by her partner, Luke Fitzgerald, in 1998.
Truth is an American public-relations campaign aimed at reducing teen smoking in the United States. It is conducted by the Truth Initiative and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest companies in the tobacco industry.
The United States Central Intelligence Agency (CIA) has been accused of involvement in the trafficking of illicit drugs. Books and journalistic investigations on the subject that have received general notice include works by the historian Alfred McCoy, professor and diplomat Peter Dale Scott, journalists Gary Webb and Alexander Cockburn, and writer Larry Collins. These claims have led to investigations by the United States government, including hearings and reports by the United States House of Representatives, Senate, Department of Justice, and the CIA's Inspector General. The various investigations have generally not led to clear conclusions that the CIA itself has directly conducted drug trafficking operations, although there may have been instances of indirect complicity in the activities of others.
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A counterfeit medication or a counterfeit drug is a medication or pharmaceutical item which is produced and sold with the intent to deceptively represent its origin, authenticity, or effectiveness. A counterfeit drug may contain inappropriate quantities of active ingredients, or none, may be improperly processed within the body, may contain ingredients that are not on the label, or may be supplied with inaccurate or fake packaging and labeling.
Herbert David Kleber was an American psychiatrist and substance abuse researcher. His career, centered on the evidence-based treatment of addiction, focused on scientific approaches in place of punishment and moralisms. His career focused on pathology of addiction to help patients reduce the severe discomforts of withdrawal, avoid relapse and stay in recovery.
Frederick Durham Sulcer, known as Sandy Sulcer, was an American advertising agency copywriter and executive who created the 1960s Put a Tiger in Your Tank advertising theme for Esso gasoline, now known as ExxonMobil and later as a rainmaker bringing in new clients.
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Keri Lynn Blakinger is an American journalist and author. She is an investigative reporter for The Marshall Project, where she covers criminal justice.
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