Glassface

Last updated
Glassface
Born
Josh Goldenberg
Known forMusic video directing, VFX editing

Glassface, also known as Josh Goldenberg, is an American multi-disciplinary artist.

Contents

He is known primarily for his directorial and editing work in music videos and commercials. Notable credits include the music videos for "U Guessed It" by OG Maco, and "One Night" by Lil Yachty.

Early life

Goldenberg was born in a small town in upstate New York.

He took an early interest in hip-hop, which he credits to being raised by a jazz guitarist for a father and speech therapist for a mother. He studied electronic media, arts, and communication in college. Shortly after graduating, Goldenberg moved to New York City and worked in graphic design and branding for advertising agencies, which he found “dry”. [1]

Career

Seeking a creative outlet alongside his work in advertising, Goldenberg did video work and promotional materials for hip-hop artists including Flatbush Zombies and Schoolboy Q. Goldenberg began directing music videos under the name ‘Glassface’. [2]

Music videos

In 2013, Goldenberg formed the directorial team GoldRush, composed of him and producer Rahil Ashruff. Alongside Ashruff, he shot music videos for various up-and-coming hip-hop musicians including Ab-Soul, Rome Fortune, and OG Maco. [2] [3]

In 2014, Glassface gained notoriety with the release of the music video for OG Maco’s debut single "U Guessed It". The video went viral, attaining over 73M views on YouTube and going as far as to be included on Rolling Stone’s list of the top 10 best music videos of that year. [4] [5]

The success of "U Guessed It" gained the attention of Lil Yachty, who reached out to Glassface via Twitter. This resulted in a collaboration between Lil Yachty and GoldRush on the video for "One Night", the lead single off of Yachty’s debut mixtape Lil Boat (2016).

The music video for "1 Night" was shot with the intent of creating an effect of “sensory overload”, full of “very meme-able and GIF-able material.” [6] GoldRush was given near complete creative freedom on the project. The resulting video was another viral hit, having received over 131 million views on Lil Yachty’s YouTube channel as of 2023. [7] Following "One Night", Glassface is credited on the videos for Lil Yachty's songs "66 (ft. Trippie Redd)", "Boom (ft. Ugly God)", and "Forever Young".

Glassface received a platinum plaque from the RIAA for his work on "One Night". [8]

In 2019, he directed and edited the music video for "Jacques" by Tove Lo and Jax Jones. [9]

Music branding and artwork

Glassface worked extensively with Ms. Lauryn Hil l on branding and merch for her 2015 Small Axe Tour, as well as her 2016 Diaspora Calling Tour. He created the artwork Ms. Lauryn Hill’s 2016 release “Rebel / I Find It Hard To Say (Version)”. [10]

Glassface worked with Kid Cudi to create the cover art for the debut single “Porsche Topless” off of Kid Cudi’s upcoming record Insano, his 9th studio album. In 2023, Kid Cudi revealed cover artwork Insano, with covers by Glassface and KAWS. [11] [12]

Glassface also collaborated with Kid Cudi on several designs for the first two seasons of the artist’s Members of the Rage clothing line collection in 2023. [13]

Commercial work

Glassface has directed TV spots for brands like Nike and Adidas. [14] [15]

He has also created commercial digital art. In 2021, he partnered with Google to create Ultradreamer, a web series focused on mental health and creativity that was shot entirely on Google Pixel phones. [16] That same year, he created an AR experience in partnership with Snap, After Pay, and JD Sports called "Enter New Worlds". [17] It debuted in Times Square alongside a digital art piece by Glassface. The digital art piece was sold by JD Sports as a limited edition collectible. [18]

In 2022, he created a mixed-media NFT to promote Snapple’s element flavors. [19]

Glassface continues to do commercial work. As of 2023, Glassface is a free agent working with the commercial production company RYB. [1] [20]

Music

Glassface is a producer and singer/songwriter and has produced songs for artists including tobi lou, DRAM, Chief Keef, and Young Thug. [21] His music has been used in the soundtracks of OVO’s Top Boy [22] and Apple TV’s Loot (TV Series). [23]

Glassface works frequently with Hip-Hop musician tobi lou. He has produced several songs with the artist, including “I Was Sad Last Night I’m Ok Now” [24] and seven songs on tobi lou's debut album. [25] Since 2007, Glassface has directed over twenty music videos for tobi lou. [21]

Discography

Songwriting and producing credits

Title [21] [26] YearLead ArtistWriterProducer
"New Bish"2015tobi louYesYes
"Game Ova"2016tobi louNoYes
"Hopefully"tobi louNoYes
"Solange"2017tobi lou

Ft. Glassface

YesYes
"Lounar"2018tobi louYesYes
"The Fun"tobi louYesYes
"100 Thoughts"2019SLNoYes
"Cheap Vacations"tobi lou

ft. Glassface

YesNo
"Delete My # Baby"tobi louYesYes
"Deserve It"tobi louYesYes
"I Was Sad Last Night I’m OK Now"tobi louYesYes
"Looped Up"tobi louYesYes
"Spiral"YesYes
"Theme Music"tobi louYesYes
"Uncle Iroh"tobi louYesYes
"Whole Lotta Love"tobi louYesNo
"hot tub DREAM Machine"2020tobi louYesYes
"hot tub TIME Machine"tobi louYesYes
"Neither Here Nor There"tobi louYesYes
"Meaningless"2022tobi louNoYes
"Anybody"2023tobi louNoYes
"Mansion"tobi louNoYes
"Anybody/My Favorite Numbers - Mini Version"tobi louYesNo
"Break"tobi lou

ft. Glassface

YesYes
"Cobra"tobi louYesYes
"Fee"tobi louYesYes
"Forecast"tobi louYesYes
"Forecast - Mini Version"tobi louYesNo
"Hold Me Close"tobi louYesYes
"Mansion - Mini Version"tobi louYesNo
"Meteor Shower"tobi louYesYes
"Sorry I’m Late"tobi louYesYes
"Whatever"GlassfaceYesYes

Music Video Filmography

TitleYearLead ArtistDirectorEditorVFX
"U Guessed It"2014OG MacoYesYesYes
"One Night"2015Lil YachtyYesYesYes
"Game Ova"2016tobi louYesYesNo
"War"Tunji IgeYesNoNo
"Why Don’t You?"Tunji IgeYesNoNo
"Act Up"2017ThouxanbanfauniNoNoYes
"Mama Don’t Worry (Still Ain’t Dirty)"Bhad BhabieVideo Producer

Dir. Music VideoTrailer

NoNo
"66"2018Lil YachtyNoYesYes
"BOOM!"Lil YachtyYesYesYes
"Khlorine (feat. Smino)"SangoYesYesYes
"Troop"tobi louYesYesYes
"All My Friends"2019MadeonNoYesYes
"Alright"Wiz KhalifaNoNoYes
"CITY OF ANGELS"24kGoldnNoNoYes
"GOODMORNINGTOKYO!"CliiiffordNoNoYes
"Jacques"Tove Lo, Jax JonesYesYesYes
"Perfect"Cousin StizzYesYesYes
"2hrs"2020tobi louYesNoNo
"Get On With Your Life"beauxNoYesNo
"Ice Cold Chilli"CantrellYesYesNo
"Inhale"Bryson TillerNoNoYes
"LINGO STARR"tobi louYesYesYes
"Notice Me"tobi louYesNoNo
"OKAY"tobi louYesNoNo
"Pretty Much"tobi louYesNoYes
"Skin Care Tutorial 2020"tobi louNoAdditional EditingNo
"Student Loans"tobi louYesNoNo
"Summer 2020"Jhene AikoAdditional DirectionYesYes
"hot tub DREAM Machine"tobi louYesYesYes
"Babycakes"2022tobi louEP & Tech DirectorNoNo
"Hopeless Romantic"tobi louEP & Tech DirectorNoNo
"Slime-U-Out"Shy GlizzyNoNo3D Artist
"Meteor Shower (Acoustic Version)"2023tobi louYesYesNo

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References

  1. 1 2 orcutt, kc (2015-10-11). "Behind the Lens: Interview with Digital Media Artist Glassface". Medium. Retrieved 2023-10-15.
  2. 1 2 "Glassface on Making *That* Lil Yachty Video for "1 Night": Cover Stories | Green Label". 2019-11-02. Archived from the original on 2019-11-02. Retrieved 2023-10-15.
  3. ↑ ericarhoden (2014-12-11). "SOURCE Exclusive: Meet The Video Directing Duo Known As GoldRush - The Source" . Retrieved 2023-10-15.
  4. ↑ Suarez, Jessica (2014-12-29). "10 Best Music Videos of 2014". Rolling Stone. Retrieved 2023-10-23.
  5. ↑ Cirisano, Tatiana (2018-07-24). "The New Wave of Music Video Directors Is Here: 10 Fresh Talents Shooting For Drake, Dua Lipa & More". Billboard. Retrieved 2023-10-15.
  6. ↑ "How Lil Yachty's Incredible "1 Night" Music Video Came Together". The FADER. Retrieved 2023-10-15.
  7. ↑ Lil Yachty - 1 NIGHT (Official Video) , retrieved 2023-10-15
  8. ↑ "Boldness in Creativity by Glassface as He Teams up With Naheem in the New Single "Summer Is Over" - Daily Music Spin". 2022-11-20. Retrieved 2023-10-15.
  9. ↑ Jax Jones & Tove Lo: Jacques (Music), 2019-09-09, retrieved 2023-10-15
  10. ↑ "Ms. Lauryn Hill - Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
  11. ↑ "Single art by me and Cudi". X (formerly Twitter). Retrieved 2023-10-15.
  12. ↑ "Kid Cudi Shares Colorful Cover Art For New Album 'INSANO'". HipHopDX. 2023-08-17. Retrieved 2023-10-15.
  13. ↑ ""Raging Is All About Staying Loud"—Kid Cudi Returns to Paris With His Second Collection". Vogue. 2023-06-27. Retrieved 2023-10-15.
  14. ↑ "FINISH LINE x NIKE SPORTS - Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
  15. ↑ "Kylie Jenner and Adidas Originals launch a new global campaign for Falcon SS19". www.leftproductions.com. Retrieved 2023-10-15.
  16. ↑ nschumpert (2022-06-13). "What It Means to Be SEEN". The Seaport. Retrieved 2023-10-18.
  17. ↑ Aguado, Aida (2021-09-07). "Visit the JD x Afterpay Drop Shop in Times Square for our first-ever NFT". JD Sports US. Retrieved 2023-10-23.
  18. ↑ "NYFW Story -". www.afterpay.com. Retrieved 2023-10-23.
  19. ↑ "Snapple ElemeNFTs". www.keurigdrpepper.com. Retrieved 2023-10-15.
  20. ↑ "Glassface - RYB". www.ryb.la. Retrieved 2023-10-15.
  21. 1 2 3 "Glassface Songs". Genius. Retrieved 2023-10-15.
  22. ↑ "Top Boy (A Selection of Music Inspired by the Series) by OVO Sound". Genius. Retrieved 2023-10-15.
  23. ↑ "Music From Loot". Apple Music - Web Player. Retrieved 2023-10-15.
  24. ↑ tobi lou – I Was Sad Last Night I'm OK Now , retrieved 2023-10-15
  25. ↑ "Live on Ice by tobi lou". Genius. Retrieved 2023-10-15.
  26. ↑ "Glassface: Portfolio". glassfaceworld.com. Retrieved 2023-10-15.
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