Gloria Guevara Manzo (born September 1,1967) is a business executive and stateswoman.[1] She was Secretary of Tourism for Mexico from March 10,2010 to November 30,2012.[2]
Guevara began her professional career at NCR Corporation in 1989 and worked in the IT industry in various roles,working for North America,Latin America,the Middle East and Africa regions.[5]
She moved Coral Gables Florida,where she had regional responsibilities and worked for the Latin America and the Caribbean region,and later held global responsibilities as vice president for Customer Solutions and Vendor Management in the Information Office in the Sabre headquarter in Southlake Texas.
Guevara was also the CEO of Sabre de Mexico,a joint venture between Aeromexico,Mexicana and Sabre holdings,where she was reporting to the board of directors.[6]
Guevara played a key role in the launch of the Global Entry program in Mexico,making Mexico the first country in the world to implement this expedited customs and border control initiative.[9]
Secretary Guevara presenting Maya Route in Fitur 2012
G20 and T20
Ministers of Tourism,leaders,Secretary General UNWTO,WTTC during T20 in Mexico
During the T20 in Mérida in 2011,all leaders of Tourism from the G20 economies,UNWTO,WTTC,WEF,IATA and leaders gathered to discuss the impact in Tourism and the creation of jobs due to Travel Facilitation.[10][11]
President Barack Obama and Secretary of Tourism of Mexico Gloria Guevara with first lady of Chile to the right and first lady of BCS to the left
During her tenure,the travel and tourism sector was included in the G20 Leaders' Declaration in Mexico.[12] For her work at G20,[4] Guevara was invited to speak at the House of Commons in London during the dinner offered by PATA .[13]
Throughout her career,Guevara has worked closely with global leaders,including U.S. President Barack Obama,who attended the WTTC Global Summit in Cancun and participated in the G20 Summit in Los Cabos. [14]
Secretary Guevara and Ambassador Wayne during the launch of Global Entry for Mexicans
World Travel &Tourism Council (WTTC)
Since 15 August 2017,Guevara has been the President and CEO of World Travel &Tourism Council (WTTC),which represents the global Travel &Tourism private sector.[citation needed][15] Guevara became the first woman and first Latina to lead the World Travel &Tourism Council (WTTC) as President and CEO.[14]
Among her works at WTTC was the development and implementation of the Safe Travels Protocols,[16] a set of global health and safety guidelines that enabled the reopening of the tourism sector during the COVID-19 pandemic.[17] These protocols were adopted by more than 400 destinations worldwide,providing a framework for safe travel [18]and helping to restore confidence in the industry. Despite their significance,these contributions were not prominently highlighted in official records.[19]
Ministry of Tourism,Saudi Arabia (2021–2024)
During her tenure as Senior Special Advisor to the Ministry of Tourism (Saudi Arabia),it achieves milestones in attracting international visitors.[20] The number of international tourists surged from 3.5 million in 2021 to 27 million in 2023.[21] This growth was fueled by strategic initiatives to tap into new source markets,including China and India,which are now among the top five markets for Saudi tourism..[22][23] To accommodate the rapid influx of visitors,Saudi Arabia has committed to expanding its hospitality infrastructure,with plans to open 320,000 new hotel rooms by the end of the decade.[5][24]
In addition to infrastructure development,Guevara played a key role in the establishment of Riyadh Air,Saudi Arabia’s new national carrier.[5] In this role,she contributed to the implementation of Vision 2030.[25] Guevara played a role in organizing the WTTC Global Summit in Riyadh in November 2022.[26] She left her position in July 2024.[27]
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