Gold Toe Brands

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Gold Toe Brands, Inc., is the third-largest United States based producer of socks. [1]

Contents

History

Gold Toe was founded by Fritz S. Stern, Fritz Bendheim, and J. Kuglemanin in Bally, Pennsylvania on September 18, 1919, under the name Great American Knitting Mills. [2] In 1923, Rudolf Abrams, a cousin of Fritz Stern's wife, joined the company. [3]

During the Great Depression, Gold Toe began manufacturing men's socks from high quality Irish linen, making their product resistant to holes and fraying. [1] In the 1930s, the company added gold acetate thread to the toes of its socks in order to make it visually distinctive on store shelves. [1]

The manufacturer changed its name to Gold Toe Brands Inc. in 2002. [2]

In 2006, Gold Toe merged with competitor Moretz to form Gold Toe Moretz. Gildan Activewear later acquired the company in 2011. The following year, they partnered with advertising agency, DeVito/Verdi, to “revitalize and contemporize” the brand.

Operations

The company's headquarters are located in Burlington, North Carolina, with executive headquarters in New York City. [2] Gold Toe Brands, Inc. has shifted much of its manufacturing to China, particularly the Zhejiang province. [4]

Vice-president Trish McHale intended to create cheap socks for mostly men. [5] [6] [4] Although its primary market is men's dress socks, Gold Toe Brands has expanded into other areas of the sock market. [2] In 1983, it added a line of women's socks; then in 1986, began producing boys' socks. In 1992, the brand started making women's tights. [2]

Gold Toe socks produce 140 million pairs of socks annually [1] and are on the American Podiatric Medical Association's approved list of brands for foot health.

See also

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References

  1. 1 2 3 4 Katya Andresen, Kate (FRW) Roberts (2006). Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes. John Wiley and Sons. pp. 86–87. ISBN   978-0-7879-8148-8 . Retrieved 2009-04-28.
  2. 1 2 3 4 5 Goldtoe Brands Inc. "Goldtoe's History". Goldtoe Brands Inc. Archived from the original on 2009-04-20. Retrieved 2009-04-28.
  3. 75th anniversary Collection of Memories, Great American Knitting Mills
  4. 1 2 Ted C. Fishman (2005). China, Inc: how the rise of the next superpower challenges America and the world . Simon and Schuster. pp.  70–71. ISBN   978-0-7432-5752-7 . Retrieved 2009-04-28.
  5. Givhan, Robin (2006-07-24). "Blue-Chip Socks: Haute Hose by Vivek Nagrani, Just the Thing to Cool Your Heels". The Washington Post. Retrieved 2009-04-28.
  6. Harvard Medical School (2005). Foot Care Basics: Preventing and Treating Common Foot Conditions (Second ed.). Harvard Health Publications. p. 44. ISBN   978-1-933225-76-0 . Retrieved 2009-04-28.