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The new school of hip hop was a movement in hip hop music, beginning in 1983–84 with the early records of Run–D.M.C., Whodini, and LL Cool J. Predominantly from Queens and Brooklyn, it was characterized by Drum Machine-led minimalism, often tinged with elements of Rock; rapped taunts, boasts, and socio-political commentary; and aggressive, self-assertive delivery. In song and image, its artists projected a tough, cool, street B-boy attitude. These elements contrasted sharply with Funk and Disco, Novelty hits, live bands, synthesizers, and party rhymes of artists prevalent in the early 1980s. Compared to their older hip hop counterparts, new school artists crafted more cohesive LPs and shorter songs more amenable to airplay. By 1986, their releases began to establish hip hop in the mainstream.
Irving Domingo Lorenzo Jr., professionally known as Irv Gotti, is an American record producer. He co-founded the record label Murder Inc. Records in 1998, which was an imprint of Def Jam Recordings. He received production credits for most of the recordings by artists signed to the label—including Ja Rule, Lloyd, and Ashanti—as well as other artists such as Jennifer Lopez, DMX, Jay-Z, Kanye West, Fat Joe, and Eve, among others. Gotti is also the creator of the BET series Tales.
John David Jackson, better known by his stage name Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition for his ability upon performing live on DJ Clue's Hot 97 radio show. Jackson then signed to Clue's record label Desert Storm Records, in a joint venture with Elektra Records. He rose to further prominence with his debut studio album Ghetto Fabolous (2001), which spawned the hit singles "Can't Deny It" and "Young'n ." Adopting a further commercially-oriented approach, his second album, Street Dreams (2003), was supported by the singles "Can't Let You Go" and "Into You" —both of which peaked at number four on the Billboard Hot 100.
Roc-A-Fella Records was an American hip hop record label and music management company founded by record executives and entrepreneurs Shawn "Jay-Z" Carter, Damon Dash, and Kareem "Biggs" Burke in 1994. Carter issued his debut album, Reasonable Doubt (1996) as the label's first release, in a joint venture with Priority Records. The label signed and released albums for acts including Kanye West, Cam'ron, Beanie Sigel, Memphis Bleek, Juelz Santana, Freeway, Jadakiss, Teairra Marí, State Property, and The Diplomats before its dissolution in 2013.
Shady Records is an American record label founded by rapper Eminem and his manager Paul Rosenberg in 1999, following the commercially successful release of The Slim Shady LP that same year. The label's name comes from the last name of Eminem's alter ego, Slim Shady.
Alan Daniel Maman, known professionally as The Alchemist, is an American record producer, DJ and rapper. Critically acclaimed for his sample-heavy production style, he is regarded as one of the most influential producers in modern hip hop and underground rap. His frequent collaborators include Prodigy, Eminem, Action Bronson, Freddie Gibbs, Roc Marciano, ScHoolboy Q, Conway the Machine, Westside Gunn, Boldy James, and Earl Sweatshirt.
Joseph Anthony Budden II is an American broadcaster and rapper. He first gained recognition in the latter occupation with his 2003 single "Pump It Up", which peaked within the top 40 of the Billboard Hot 100 and preceded the release of his eponymous debut studio album (2003). Met with critical and commercial success, the album peaked within the top ten of the Billboard 200, although it served as his only major label release for Def Jam Recordings; he thereafter released seven albums independently to continued critical praise. While doing so, he performed as a member of the hip hop supergroup Slaughterhouse, which were signed to Eminem's Shady Records in 2012; the group released two studio albums.
Def Jam Recordings is an American multinational record label owned by Universal Music Group. It is based in Manhattan, New York City, specializing predominantly in hip hop, contemporary R&B, soul and pop.
Lyor Cohen is an American music industry executive and entrepreneur. He has been actively involved in hip hop at various record labels for more than 30 years. He started by managing rappers for Rush Productions, then led Def Jam. After Def Jam, Cohen took on a leadership role at Warner Music Group. In September 2012, Cohen resigned from Warner and started his own independent label, 300 Entertainment. On September 28, 2016, Cohen was named YouTube's Global Head of Music.
Paul Rosenberg is an American talent manager and former entertainment attorney from Detroit, Michigan.
Asher Paul Roth is an American rapper from Morrisville, Pennsylvania. He is best known for his 2009 debut single "I Love College," which peaked at number 12 on the Billboard Hot 100 and foresaw the birth of frat rap, a college-oriented subgenre of hip hop.
Rigo "Riggs" Morales is a music executive, writer, producer, author, and former music journalist. He began his career as a music writer for publications such as The Source, XXL, Vibe and The Fader, and later became a record label executive known for working with artists such as Eminem, 50 Cent, Wiz Khalifa, Janelle Monae, and for producing the Original Broadway Cast Recording for the Tony Award-winning musical, Hamilton.
Ariyan Arslani, professionally known as Action Bronson, is an American rapper, record producer, chef, songwriter and television presenter. Born and raised in Queens, he released his debut mixtape Bon Appetit ..... Bitch!!!!! in January 2011 and independently released his debut album, Dr. Lecter, in March 2011. In August 2012, Arslani signed his first major-label deal with Warner Bros. Records, but was later moved to the Atlantic Records-distributed label Vice Records.
Horst Christian Simco, known professionally as Riff Raff, is an American rapper from Katy, Texas. He was originally managed by Swishahouse co-founder OG Ron C in 2011. After initially signing with rapper Soulja Boy's record label Stacks on Deck Entertainment, Simco signed with producer Diplo's record label Mad Decent to release his debut studio album, Neon Icon (2014). Despite lukewarm critical and commercial response, it mildly entered the Billboard 200 along with his second album Peach Panther (2016), which was released by Warner Records. Prior to its release, Simco entered a US$4 million joint partnership with Stampede Management and BMG for his Neon Nation label and production company. The joint deal fell apart in the wake of legal disputes with the publication of the 2012 film Spring Breakers.
Sir Robert Bryson Hall II, known professionally as Logic, is an American rapper, singer, songwriter, and record producer from Gaithersburg, Maryland. He released his debut mixtape, Psychological: The Mixtape in December 2009 under the name Psychological, thereafter shortening his name to Logic. He gained popularity following his Young Sinatra (2011) mixtape series; its third installment, Young Sinatra: Welcome to Forever (2013) received critical acclaim and led him to secure a recording contract with Def Jam Recordings. Logic's first two studio albums—Under Pressure (2014) and The Incredible True Story (2015)—both peaked within the top five of the U.S. Billboard 200 and received platinum certifications by the Recording Industry Association of America (RIAA).
Peter Elliot Rosenberg is an American radio disc jockey, television show host, and professional wrestling personality, who is signed to WWE where he is a one-time WWE 24/7 Champion. He is a co-host of two New York City radio programs: Ebro in the Morning, the weekday morning show at hip hop radio station WQHT ; and The Michael Kay Show on ESPN Radio affiliate WHSQ, which is also simulcast on the YES Network.
David Lawrence Brewster Jr., known professionally as Dave East, is an American rapper. East began his career in 2010, and gained attention in 2014 for his eighth mixtape, Black Rose. Its release caught the attention of fellow New York rapper Nas, who signed East to a recording contract with his label Mass Appeal Records in 2014, which entered a joint venture with Def Jam Recordings two years later.
Daniel Dove, professionally known as Pvrx, is a Canadian rapper, singer, and songwriter. Pvrx is known for his storytelling about growing up in the rough surroundings in government housing projects. He signed to Def Jam Recordings in 2017. He released his debut EP 3.14 on July 26, 2019.
Griselda Records is an American independent hip hop record label based in Buffalo, New York. It was founded by rapper Westside Gunn, his brother Conway the Machine, and Mach-Hommy in 2012. In addition to the founding members, Benny the Butcher and in-house producer Daringer make up the flagship artists of the Griselda Records roster.
Steven William Victor is an American record executive, talent manager, music publisher, and A&R representative.
References
- ↑ "Danny Brown Signs Management Deal With Goliath Artists". XXL. March 23, 2013.
- ↑ "Action Bronson Joins Goliath Artists Management Home To Eminem". XXL. August 23, 2012.
- ↑ "Meet Spark Master Tape, rap's hottest mystery man". Daily Dot. April 25, 2016.
- ↑ "Paul Rosenberg Stepping Down as Head of Def Jam". Variety. February 21, 2020.
- ↑ "Paul Rosenberg Signs Rapper Vince Ash To Goliath Records". HipHopDX. April 17, 2021.
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