 | |
 | |
| Company type | Subsidiary |
|---|---|
| Industry | Food and beverage |
| Founded | 20 Mar 1973 |
| Founder | Achilleas Folias, Ioannis Dionysiadis, Nikos Pappas |
| Headquarters | , |
Area served | Greece, Saudi Arabia, Cyprus, Australia, Armenia, Albania, Mayotte, North Macedonia |
Key people | Athanasios Papanikolaou, CEO | Everest Group of Companies |
| Parent | Vivartia S.A. |
| Website | www |
Goody's Burger House S.A. is Greek fast food company. [1] Headquartered in Spata, it is the country's leading fast food chain. [2]
Goody's was founded in 1973 by Ioannis Dionisiadis, Achilleas Folias and Nikolaos Pappas in Thessaloniki.
In July 2001, after a hostile acquisition, Delta Holding S.A. became the major stakeholder in the company. In September 2006, Goody's along with Delta and a few more companies, started working under the umbrella of a parent company named Vivartia, owned by the Marfin Investment Group. It is now a subsidiary of Vivartia S.A.
In January 31, 2014, Goody's changed its name to Goody's Burger House, [3] [4] though some of its stores still retain the previous branding. [5] The company has also released a child-friendly brand of meals, called Junior Goody's. [6]
These are the stores of Goody's as of 1 April 2023 [update] :
| Country | Stores |
|---|---|
| Greece | 127 |
| North Macedonia | 3 |
| Albania | 2 |
| Armenia | 2 |
| Australia | 1 |
| Kosovo | 1 |
| Russia | 1 |
| Cyprus | 2 |
| Romania | 1 |
| Saudi Arabia | 1 |
Topcut+Modiano Athens has also contributed as the production house for other Goody's commercials.
| Agency | Rascal [34] [35] Cream [34] [35] [36] |
|---|---|
| Language | Greek |
| Running time | 94 seconds [35] |
| Product | |
| Release date(s) | February 2018 |
| Slogan |
|
| Directed by | Vassilis Bourantas [37] [35] |
| Music by | Kyriakos Moustakas [38] |
| Production company | Topcut+Modiano Athens [35] [36] [37] [39] TopCut Belgrade [35] |
| Produced by | Paco Karababas [35] |
| Country | Greece Serbia |
| Preceded by | Epic (2017) |
In February 2018, a commercial promoting Goody's Burger House was released, with the slogan being "Ebaines?", a slang term nowadays used as a sexual innuendo. [34] Despite the use of the said term, it was noted for its use of themes regarding LGBT, sexual obsession, bullying, parking violation (a trio of women holding baseball bats, approach a car illegally parked in a disabled parking permit; the original cut shows them ready to break it apart), [40] human sexuality and gender stereotypes. [41] [42] [43] [44] As said by the clients responsible for the commercial, its intention was to give a different meaning to that term and motivate people to discuss about these social issues by addressing them, while also advertising Goody's as welcome, friendly place to consume. [34] It received polarizing reactions from audiences. [45] [34] [46] The use of most of the said themes was widely criticized, with the commercial described as "cringeworthy", "sexist" and a poor imitation of the similarly controversial Jumbo ones, [47] [48] [49] as well as the intention of promoting a restaurant directly unrelated to them. [50] [51] However, others praised the commercial for that, and were favorable on the commercial's artistic sector. [45] The music track Epic, composed, arranged and produced by Rabbeats Music, [52] was also praised. The commercial itself became popular − five days after its release on YouTube, (where it has currently a like/dislike ratio of 500/2.000) it had over 200.000 views, [53] and it surpassed 600.000 views one month later. [46]
Having finished production as of December 2017, it won an Ermis Silver award for Original Music without Vocals, [40] and was also nominated for an Ermis award for Food Commercial Production. [54] [38] The cinematography was made by Thimios Bakatakis [35] and copywriting was provided by Danai Katsali and Elli Veinoglou. [38]
The commercial spawned others. One released in June 2018, promoted subscription to The All-Star Club through the restaurant's website, and is entirely cel animated. In this, the viewer is asked if he would dare to enter several creepy doors and gates, before leading him to his final destination: the Goody's Burger House site. [55] [56] An edited version of the original, "Evgaines?", was released on YouTube on February 12, 2018. [45] Another commercial promoting Hellmann's BBQ Pulled Burgers was also released on YouTube on October 21, 2018.
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