 | This article needs additional citations for verification .(December 2013) |
The Great Online Shopping Festival (GOSF) was an online shopping event created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales. In November 2015, Google announced that the event would not be repeated. [1]
The concept of a one-day online sale originated in the United States, where many online shopping sites offer discounts on "Cyber Monday", the first Monday after the so-called Black Friday, the day that follows the U.S. Thanksgiving. Cyber Monday started in 2005 and the concept has spread to several countries including Canada, Japan, Australia, Colombia, and the U.K.. In China a similar day of online shopping is observed on November 11, which is known as "Singles Day". Another same type of event started in 2012 in Australia named Click Frenzy.
The first Great Online Shopping Festival in 2012 was advertised on YouTube and via posts on Google Plus. For the event, Google partnered with a number of ecommerce sites such as Flipkart, HomeShop18, Snapdeal, Indiatimes shopping, Infibeam and Makemytrip, which would participate in the GOSF. [2] The ecommerce sites created dedicated landing pages for GOSF. GOSF site engaged users through games and showing offers and eventually it redirected users to the dedicated landing pages of ecommerce sites to do the transactions.
According to critics, the first GOSF left some consumers a little disappointed as the discounts were marginal or nonexistent. [3]
In 2013, the Great Online Shopping Festival was held on 11–14 December. Participating companies included Myntra, Jabong.com, and Indiatimes Shopping. Google claimed that the shopping festival was a success for the companies, and extended the event, which was planned to end on 13 December, by one day. [4]
In December 2014, the GOSF took place on 10–12 December, and involved over 450 online retailers.[ citation needed ] 2014 GOSF included several categories such as lifestyle, electronics, books and media, home and kitchen, groceries, mobile apps, automobiles, and real estate. Discounts were also given on career services, health care and insurance policies, travel packages and matrimonial plans. Several brands also launched new products at the GOSF. [5]
E-commerce is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.
Black Friday is a colloquial term for the Friday after Thanksgiving in the United States. It traditionally marks the start of the Christmas shopping season in the United States. Many stores offer highly promoted sales at discounted prices and often open early, sometimes as early as midnight or even on Thanksgiving. Some stores' sales continue to Monday or for a week.
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers. As of 2020, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.
Cyber Monday is a marketing term for e-commerce transactions on the Monday after Thanksgiving in the United States. It was created by retailers to encourage people to shop online. The term was coined by Ellen Davis of the National Retail Federation and Scott Silverman, and made its debut on November 28, 2005, in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year". Cyber Monday takes place the Monday after Thanksgiving; the date falls between November 26 and December 2, depending on the year.
Green Monday is an online retail industry term similar to Cyber Monday. The term was coined by Shopping.com, an eBay company, in 2007 to describe the best eCommerce sales day in December, usually the second Monday of December. After doing some internal research, they realized that the second Monday in December was the last day that shoppers were able to place an online order that would arrive in time for the holidays. Green Monday is defined more specifically by business research organization comScore as the last Monday with at least 10 days prior to Christmas.
Shopping cart software is a piece of e-commerce software on a web server that allows visitors to have an Internet site to select items for eventual purchase.
Group buying, also known as collective buying, offers products and services at significantly reduced prices on the condition that a minimum number of buyers would make the purchase. Origins of group buying can be traced to China, where it is known as Tuán Gòu, or team buying.
Deal-of-the-day is an ecommerce business model in which a website offers a single product for sale for a period of 24 to 36 hours. Potential customers register as members of the deal-a-day websites and receive online offers and invitations by email or social networks.
Social commerce is a subset of electronics commerce that involves social media and online media that supports social interaction, and user contributions to assist online buying and selling of products and services.
The Singles' Day or Double 11, originally called Bachelors' Day, is a Chinese unofficial holiday and shopping season that celebrates people who are not in a relationship. The date, 11 November (11/11), was chosen because the numeral 1 resembles a bare stick, which is Chinese Internet slang for an unmarried man who does not add 'branches' to the family tree. The four '1's also abstractly refer to the demographic group of single people. Ironically, the holiday has become a popular date on which to celebrate relationships: more than 4,000 couples got married in Beijing on this date in 2011, far greater than the daily average of 700 marriages.
.shop is a generic top-level domain (gTLD) launched in September 2016. Nine companies including Google, Amazon and Famous Four Media filed applications for .shop in the 2012 ICANN new gTLD application round. GMO Registry became the registry operator after prevailing in an ICANN public auction in January 2016.
Magento is an open-source e-commerce platform written in PHP. It uses multiple other PHP frameworks such as Laminas and Symfony. Magento source code is distributed under Open Software License (OSL) v3.0. Magento was acquired by Adobe Inc in May 2018 for $1.68 billion.
India has an Internet user base of about 636.77 million as of May 2020, about 40% of the population. Despite being the second-largest user base in world, only behind China, the penetration of e-commerce is low compared to markets like the United States, or France, but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.
Indiatimes Shopping was the ecommerce division of The Times of India Group, India's largest media conglomerate. It is one of the pioneers in electronic commerce in India and services its customers through various channels including online and selling over the phone. It also provided platform services for brands to go online and sell their products in partnership through White-label. Some of the major categories sold through Indiatimes Shopping included men & women footwear, apparel & accessories, lifestyle, home décor, mobile phones, consumer electronics, health & personal beauty products, books, jewellery, baby products and flowers & gifts. Indiatimes Shopping operated through a hybrid model which is a mix of warehousing and marketplace.
JD.com, Inc., also known as Jingdong, internationally known as Joybuy and formerly called 360buy, is a Chinese e-commerce company headquartered in Beijing. It is one of the two massive B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall. When classified as a tech company, it is the largest in China by revenue, and 7th in the world in 2021.
Bikroy.com is a classified advertisements website operating in Bangladesh. Bikroy.com is available in English and Bengali.
WooCommerce is an open-source e-commerce plugin for WordPress. It is designed for small to large-sized online merchants using WordPress. Launched on September 27, 2011, the plugin quickly became popular for its simplicity to install and customize and for the market position of the base product as freeware.
Lazada Group is an international e-commerce company and one of the largest e-commerce operators in Southeast Asia, with over 10,000 third-party sellers as of November 2014, and 50 million annual active buyers as of September 2019.
This page is a timeline of e-commerce. Major launches, milestones and other major events are included.
Shopee Pte. Ltd. (Shopee) is a Singaporean multinational technology company that specialises in e-commerce. The company was launched in Singapore in 2015, before it expanded abroad.