Jabong.com

Last updated

Jabong.com
Logo of Jabong.png
Type of site
 E-commerce
Founded2012;12 years ago (2012)
HeadquartersSector 18, Gurugram, Haryana,
India
Area served India
Founder(s) Manu Kumar Jain
Parent Flipkart
CommercialYes
Current statusDefunct since February 2020;4 years ago (2020-02)

Jabong.com was an Indian fashion and lifestyle e-commerce portal founded by Praveen Sinha, Lakshmi Potluri, Arun Chandra Mohan and Manu Kumar Jain. In July, 2016 Flipkart acquired Jabong through its unit Myntra for about $70 million. In February 2020, Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra. [1] [2] The portal sold apparel, footwear, fashion accessories, beauty products, fragrances, home accessories and other fashion and lifestyle products. [3] [4] The company's headquarter was in Gurugram, NCR, India. [5]

Contents

History

It was co-founded by Arun Chandra Mohan, Praveen Sinha, Lakshmi Potluri and Manu Kumar Jain. All co-founders have left the company. [6] [7] [8]

In March 2013, Jabong was dispatching over 6,000 orders a day. [9] According to The Economist, Jabong clocked gross sales of around US$100–150 Million in 2012. [10]

As per a Rocket Internet investor presentation, Jabong had a net revenue of 32.6 million euros in Q1 2016, up 14% from 28.6 million euros in the year-ago period. For FY2015, its revenues were at 122.1 million euros [11] In September 2017, It was reported that Jabong is the 3rd largest global e-commerce partner for Dorothy Perkins. [12]

Jabong to launch technology lab for bigger innovations in Jan 2015. [13] [14] CEO of Jabong, Praveen Sinha quoted, "The main focus of the lab is to innovate and focus on a lot of features using information technology and create a centre which focuses more on innovations three or five years ahead of what we’re doing today."

Profile

Jabong sold shoes, apparel, accessories, home décor and furniture, [15] with over 1000 brands and over 90,000 products. [16] [17] Other products include jewellery and gold coins. [18] [19]

Marketing campaigns

The company launched its first TV campaign in March 2012. [20] Other television campaigns appeared in September 2012 and during 2013 Jabong. [21] [22] [23] [24]

In November 2013, Jabong, together with Puma, launched the digital fitness campaign “Gear up Buddy” with Bollywood actor Chitrangada Singh. [25] [26]

Jabong.com launched the India Online Fashion Week in 2014. The event was described as a platform for young and aspiring designers, stylists, models and photographers, who were mentored by fashion industry experts including celebrity mentor Yami Gautam. [27]

Jabong.com launched a monthly fashion magazine "The Juice" in April, 2014. The magazine covers stories and features around fashion, beauty, people, trends, travel and pop culture. [28] [29]

Partnerships

In May 2013, Jabong presented a fashion collection based on the Bollywood movie Yeh Jawaani Hai Deewani . Jabong showcased the fashion apparel used in the movie by the movie stars. [30]

In November 2012, Jabong.com and cricket equipment maker SG Cricket presented a range of Virender Sehwag cricket bats. [31]

In July 2013, Jabong associated with Bollywood again through the movie Bhaag Milkha Bhaag and offered a collection inspired by the movie. [32] [33]

In October 2014, it was reported that Amazon was in the initial talks to acquire Jabong, [34] but no take-over deal happened and none of the parties confirmed the reasons.

In July 2016, Jabong was acquired by Myntra, a subsidiary of Flipkart for an undisclosed amount. The merge has led to over 150 employees being laid off, as part of the process towards the integration of the two businesses' functions. [35]

During the 2014–15 Indian Super League season, Jabong became the main shirt sponsor of Mumbai based professional soccer club Mumbai City FC. [36]

Online traffic

According to a ComScore report of September 2012, Jabong.com had the second highest amount of traffic on its website, among Indian e-commerce websites, within a few months of its launch. [37] In November 2013, Jabong.com held an Alexa Traffic ranking of 37 in India. [38] Jabong also ranked 10th in Google Zeitgeist India trends making it the 10th most searched term in 2012 in India. [39]

Flipkart owned Jabong fashion portal was shut down completely in Feb 2020 [40] [41] [42] and Jabong website users are redirected to Myntra website permanently.

International store

Jabong also had an international online shopping store called Jabongworld.com, which receives its highest amount of traffic from the United States, closely followed by Malaysia and Mauritius among other countries. [43]

Jabongworld.com was shut down in mid-2016.

Awards and recognition

According to The Brand Trust Report India Study - 2013 by Trust Research Advisory, Jabong ranked among the top 25 trusted Online brands in India. [44]

YearAssociationCategoryNominee(s)Result
2017Diversity in Media AwardsMarketing Campaign of the YearBe YouNominated

Related Research Articles

<span class="mw-page-title-main">Sonakshi Sinha</span> Indian actress (born 1987)

Sonakshi Sinha is an Indian actress who works in Hindi films. She is the daughter of actors and politicians Shatrughan Sinha and Poonam Sinha. She has appeared in Forbes India's Celebrity 100 list from 2012 to 2017 and in 2019. Sinha is the recipient of several accolades, including one Filmfare Award and two Zee Cine Awards.

Flipkart Private Limited is an Indian e-commerce company, headquartered in Bangalore, and incorporated in Singapore as a private limited company. The company initially focused on online book sales before expanding into other product categories such as consumer electronics, fashion, home essentials, groceries, and lifestyle products.

India has an Internet user base of about 690.0 million as of November 2023, about 40% of the population. Despite being the second-largest user base in world, only behind China, the penetration of e-commerce is low compared to markets like the United States, or France, but is growing, adding around 6 million new entrants every month. The industry consensus is that growth is at an inflection point.

Indiaplaza

Indiaplaza was an Indian electronic commerce website. It was one of the pioneers in the online shopping space in India. Earlier known as Fabmart and then Fabmall, the company later acquired US-based online shopping firm Indiaplaza.com and rebranded itself as Indiaplaza.in in India, and as Indiaplaza.com in the United States, which were later merged into a single website.

<span class="mw-page-title-main">Myntra</span> Indian fashion & lifestyle products company

Myntra is an Indian fashion e-commerce company headquartered in Bengaluru, Karnataka, India. The company was founded in 2007-2008 to sell personalized gift items. In May 2014, Myntra.com was acquired by Flipkart.

Snapdeal is an Indian e-commerce company, based in New Delhi, India. It was founded in February 2010 by Kunal Bahl and Rohit Bansal.

Yepme was an online shopping company headquartered in Gurgaon, Haryana, India. It was established in April 2011. The company specialized in the online retailing of men's and women's garments and accessories. In August 2011, the company positioned itself as a fully-fledged private label fashion brand.

<span class="mw-page-title-main">Yebhi</span> Indian online shopping portal

yebhi.com was an Indian E-commerce portal for home, lifestyle and fashion, launched in the year 2009.

<span class="mw-page-title-main">ShopClues</span> Indian online marketplace

ShopClues is an Indian online marketplace, owned by Clues Network Pvt. Ltd. The company was established in July 2011 by Sanjay Sethi, Sandeep Aggarwal and Radhika Aggarwal. In 2015, ShopClues was valued at US$1.1 billion, with Tiger Global, Helion Ventures, and Nexus Venture Partners as major investors. In 2019, the company was acquired by Singapore-based Qoo10 in an all-stock deal valued at approximately US$70 million, representing one of the largest valuation meltdowns for an Indian-based startup.

The Great Online Shopping Festival (GOSF) was an online shopping event created by Google India on 12 December 2012 in collaboration with a number of Indian online shopping portals. The concept of the GOSF was that the online shopping sites would give heavy discounts for one day, in order to promote their sales. In November 2015, Google announced that the event would not be repeated.

Freecharge is an Indian financial services company based in Gurgaon. It allows users to pay bills such as electricity, gas and telephone, as well as recharge mobile, broadband, DTH and metro cards.

<span class="mw-page-title-main">Kaya Limited</span>

Kaya Clinic is an Indian multinational skincare, haircare, and bodycare treatment provider. It was founded in 2003 by Harsh Mariwala, the chairman of Marico.

Cleartrip is a global online travel company, headquartered in Mumbai. The company operates an online travel aggregator website for booking flights, train tickets, hotel reservations, and activities in India and the Middle East countries. It holds offices across India, UAE, Saudi Arabia and Egypt.

Craftsvilla is an Indian e-commerce portal that sells ethnic apparel, footwear, fashion accessories, beauty products, handcrafted home accessories and other ethnic fashion and lifestyle products. The company is headquartered in Mumbai, Maharashtra.

Mukesh Bansal is an Indian businessman and founder of the Indian fashion e-commerce company Myntra. He also the co-founder and CEO of cult.fit. Mukesh has been listed in the Best 40 Under 40 Entrepreneurs by Fortune magazine.

Limeroad is an Indian online marketplace, owned by V MART RETAIL LIMITED The company is based in Gurugram, Haryana.

Swiggy is an Indian online food ordering and delivery platform. Founded in 2014, Swiggy is headquartered in Bangalore and operates in more than 500 Indian cities as of September 2021. Besides food delivery, the platform also provides on-demand grocery deliveries under the name Instamart, and a same-day package delivery service called Swiggy Genie.

<span class="mw-page-title-main">JioMart</span> Indian e-commerce company

JioMart is an Indian e-commerce company, headquartered in Navi Mumbai, Maharashtra, India, that started as a joint venture between Reliance Retail and Jio Platforms. The company initially focused on online groceries sales before expanding into other product categories such as fashion, home essentials, electronics, and lifestyle products.

Stylumia is an Indian software as a service company based in Bangalore, Karnataka. Stylumia is better known for providing artificial intelligence-driven fashion analytics tools to apparel industries.

Shopsy is an Indian B2C e-commerce platform launched by Walmart-owned Indian e-commerce firm Flipkart in July 2021.

References

  1. ↑ "Flipkart formally shut down Jabong to shift focus completely on its premium clothing platform Myntra".
  2. ↑ "Jabong out of picture. Flipkart to focus on Myntra".
  3. ↑ "Excl: Groupon promoters to launch new e-commerce biz". The Times of India . Archived from the original on 20 August 2013. Retrieved 15 November 2011.
  4. ↑ "Indian Online Retailer Flipkart Raises $200 Million". WSJ . Retrieved 11 July 2013.
  5. ↑ "India absent in top global e-tailing market rankings". Livemint.com . Retrieved 22 November 2011.
  6. ↑ "Jabong bangs into top rung of Indian e-commerce; Can it sustain?". Techcircle.com. Retrieved 1 August 2013.
  7. ↑ "Indian businesses have patience tested over online ventures". BBC. 27 November 2012. Retrieved 20 November 2013.
  8. ↑ "Jabong co-founder quits to launch own venture" . Retrieved 24 January 2014.
  9. ↑ "Myntra's Big Leap Forward". Forbes . Retrieved 20 November 2013.
  10. ↑ "Excl: The screen revolution". The Economist. 16 March 2013. Retrieved 16 May 2013.
  11. ↑ "Flipkart-owned Myntra acquires Jabong for $70 mn". The Times of India . 4 May 2017. Retrieved 4 May 2017.
  12. ↑ Kumar, Meenakshi. "For Dorothy Perkins Jabong is the 3rd largest global e-tailer" . Retrieved 16 October 2017.
  13. ↑ Gooptu, Biswarup (12 January 2015). "Jabong to launch technology lab for big innovations". The Economic Times. Retrieved 23 March 2020.
  14. ↑ "Fashion & Lifestyle Ecommerce Player Jabong Is Launching Tech Lab in Bangalore". Inc42 Media. 12 January 2015. Retrieved 23 March 2020.
  15. ↑ "Jabong to raise $ 100 million in fresh round of funding". indiatimes.com. Retrieved 5 February 2014.
  16. ↑ "Jabong fuels the shopping madness". Best Media info. Retrieved 18 November 2013.
  17. ↑ "Must haves for 2013 by Jabong.com". Right Column Media. Retrieved 7 January 2013.
  18. ↑ "Browse for the best". New Indian Express. Archived from the original on 31 October 2013. Retrieved 21 November 2013.
  19. ↑ "E-shopping for the unusual". Hindustan Times. Archived from the original on 3 December 2013. Retrieved 21 November 2013.
  20. ↑ "Excl: Now, an online portal with a strange name comes knocking". 4Ps Business & Marketing. Retrieved 15 February 2013.
  21. ↑ "Bolder attempts". Hindu Business Line . Retrieved 20 November 2013.
  22. ↑ "Jabong.com does a fun take on 'shopaholism'". Best Media Info. Retrieved 23 April 2013.
  23. ↑ "Jabong fuels the shopping madness". Best Media Info. Retrieved 18 November 2013.
  24. ↑ "Jabong.com invites shopaholics to 'Go Crazy Shopping'". CampaignIndia. Retrieved 20 November 2013.
  25. ↑ "Jabong, Puma launch digital fitness campaign with Chitrangada Singh". Financial Express . Retrieved 18 November 2013.
  26. ↑ "Chitrangda Singh dazzles Delhiites with her fitness". Times of India . Retrieved 20 November 2013.
  27. ↑ "India's first e-fashion week starts July 25". India Today . Retrieved 5 June 2014.
  28. ↑ "Jabong launches its fashion magazine, The Juice". Afaqs. Retrieved 5 May 2014.
  29. ↑ "Arun Chandra Mohan - The pacemaker". Mint . Retrieved 5 July 2014.
  30. ↑ "Social media drives 'Yeh Jawaani Hai Deewani' marketing blitz". Exchange4Media. Retrieved 7 May 2013.
  31. ↑ "Online shopping portal offers Virender Sehwag's special cricket bats". India Today. Retrieved 21 January 2020.
  32. ↑ "Running for eyeballs". Afaqs. Retrieved 21 November 2013.
  33. ↑ "'Bhaag Milkha Bhaag' to be promoted through shopping websites". IndianTelevision. Retrieved 7 December 2013.
  34. ↑ "Amazon in talks to acquire Jabong; move a counter to Flipkart's Myntra buy?". The Economic Times. Retrieved 16 October 2014.
  35. ↑ Variyar, Mugdha (17 November 2018). "Jabong merged with Myntra, over 150 laid off". The Economic Times. Retrieved 26 July 2019.
  36. ↑ Iyer, Krishnan (11 October 2014). "Indian Super League: Mumbai City FC announce Jabong as Principal Sponsor for ISL 2014". India News, Breaking News | India.com. Retrieved 31 May 2021.
  37. ↑ "Excl: Jabong bangs into top rung of Indian e-commerce; Can it sustain?". Techcircle. Retrieved 1 August 2013.
  38. ↑ "Excl: Statistics Summary for jabong.com". Alexa. Archived from the original on 23 June 2018. Retrieved 23 April 2013.
  39. ↑ "Excl: 2012 Search Trends India" . Retrieved 25 March 2013.
  40. ↑ "Flipkart shuts down fashion portal Jabong, to focus fully on Myntra". Livemint. 6 February 2020. Retrieved 23 March 2020.
  41. ↑ Mittal, Aarzoo (5 February 2020). "Finally, Flipkart shuts down Jabong". Entrackr. Retrieved 23 March 2020.
  42. ↑ "Jabong Out Of Picture, Flipkart To Focus On Myntra". Inc42 Media. 5 February 2020. Retrieved 23 March 2020.
  43. ↑ "Excl: Jabong Goes International With Jabongworld.com". MediaNama. Retrieved 4 February 2013.
  44. ↑ "Google, Facebook, eBay, Naukri among most trusted internet brands". exchange4media. Retrieved 22 February 2013.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.