Green Monday (organization)

Green Monday

Company type	Social enterprise
Founded	Hong Kong （2012）
Founder	David Yeung, Francis Ngai
Headquarters	Hong Kong
Website	http://www.greenmonday.org/

Green Monday (GM) is a startup that makes low-carbon and sustainable living simple. Founded in 2012 in Hong Kong, GM is aimed at tackling climate change and ensuring food security.

As of 2014, results of a survey by market research company Ipsos showed that 1.6 million Hong Kong people, or 23% of the city's total population, embrace "Green Monday" - an increase of 18% from 2012, ^[1] and over 1,000 restaurants in Hong Kong are offering their menus.^{[ citation needed ]}

History

Green Monday started to grow beyond Hong Kong in 2014. Events that marked their international recognition and growth include:

• Columbia University became the first university in the US to launch Green Monday on their campus. ^[2]
• Fast Company (magazine) named Green Monday among China's Top 50 Most Innovative Companies of Year 2014. ^[3]
• The US Consulate of Hong Kong, the American Humane Society and the Italian Chamber of Commerce in Hong Kong became Green Monday's partners. ^[1]
• Green Monday was launched at the Washington University in St. Louis in January 2015, becoming the second university in the US to join the program ^[4]
• Green Monday's School Program has been sponsored by a local bank charitable foundation. ^[5] As of 2014, more than 800 schools with about 600,000 students from kindergarten to university in Hong Kong pledged to observe "Green Monday". ^[1]
• Green Monday Group is named 32nd in the Fortune's 2020 "Change the World" list, ^[6] and 8th in the Fortune China's “20 Most Socially Influential Startups in China” list. ^[7]
• Green Monday Holdings, part of the Green Monday Group, raised $70 million in financing from investors, including TPG’s The Rise Fund and the massive conglomerate Swire Pacific in September 2020. ^[8]
• Minor Figures, a UK-based oat milk brand announced that they secured minority investments from Green Monday Holding and Danone Manifesto Ventures in June 2022. ^[9]

External links

• Official website
• Green Monday LinkedIn
• Green Monday Facebook

References

1. "'Green Monday' backed by 1.6m fans". Chinadaily.com.cn. Retrieved 5 January 2015.
2. "Green Monday at Columbia University!". YouTube. Retrieved 5 January 2015.
3. "快公司中文网". Fastcompany.cn. Archived from the original on 5 January 2015. Retrieved 5 January 2015.
4. "Sustainable Dining, Green Monday" . Retrieved 13 May 2015.
5. "Local Bank Annual Report 2013" (PDF). Bochk.com. Archived from the original (PDF) on 5 January 2015. Retrieved 5 January 2015.
6. "Change the World". Fortune. Archived from the original on 7 March 2025.
7. "Green Monday Named Number 8 on Fortune's 20 Most Socially Influential Startups in China". vegconomist.
8. "Green Monday Holdings, Asia's answer to Beyond Meat, raises $70 million from TPG, Swire Pacific". TechCrunch.
9. "Minor Figures Oat Milk Secures Investment from Danone VC Firm and Green Monday". vegconomist.