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Greenfield/Belser Ltd. is a brand design firm headquartered in Washington, D.C. that focuses on professional services marketing for the legal, accounting, technology, consulting and financial sectors. [1]
Greenfield/Belser Ltd. was formed from two companies in 1984 when Burkey Belser, Inc., founded by Burkey Belser, and Greenfield/Belser, Inc., founded by Donna Greenfield, merged. It was an Inc magazine fastest-growing company finalist in the Washington region in 1997. Burkey Belser is the company's president and creative director and has served in this capacity since 1984, when Greenfield/Belser was officially incorporated.[ citation needed ] In August 2016, Finn Partners bought Greenfield Belser.
In 1992, Burkey Belser was contacted by David Aaron Kessler's staff at the U.S. Food and Drug Administration to help with the Nutrition Facts label because of his prior success designing the EnergyGuide that appears on all major appliances in the United States. Because Congress had mandated the reformulation of the label but not its redesign, Belser undertook the project as a pro bono effort, for which he ultimately received a Presidential Design Award from President Bill Clinton. Massimo Vignelli called the design solution a “masterpiece”. [2] The success of that initiative led the FDA to once again call on Belser to design the Drug Facts label that now appears on all over-the-counter drugs.[ citation needed ]
Information design, as in the Nutrition Facts assignment, is central to the firm's work but is not strictly representative. Rather, the firm focuses on brand strategy and its implementation across a variety of communication tactics such as identity programs, Web solutions and collateral sales materials. [3]
In February 2011, the American Beverage Association enlisted Greenfield/Belser's help for their “Clear on Calories” initiative, resulting in a display of calorie counts on beverages across the country.[ citation needed ]
Greenfield/Belser has designed brands and programs for over 300 law firms including large international firms such as Jones Day, Clifford Chance and Morgan Lewis and small firms such as Marger Johnson. They have also created brands and programs for the Big Four accounting firms plus fast-growing regional accounting firms, like Reznick Group, Dixon Hughes Goodman and BKD.[ citation needed ] Greenfield/Belser recently[ when? ] redesigned the U.S. website for the World Wildlife Fund [4] and rebranded all aspects of the Society for Human Resource Management, [5] one of the largest associations in the world with 220,000 members. [6]
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Dr. Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during vigorous sports activities.
In the U.S. and Canada, the Reference Daily Intake (RDI) is used in nutrition labeling on food and dietary supplement products to indicate the daily intake level of a nutrient that is considered to be sufficient to meet the requirements of 97–98% of healthy individuals in every demographic in the United States. While developed for the US population, it has been adopted by other countries, though not universally.
Diet or light beverages are generally sugar-free, artificially sweetened beverages with few or no calories. They are marketed for diabetics and other people who want to reduce their sugar and/or caloric intake.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo's business encompasses all aspects of the food and beverage market. It oversees the manufacturing, distribution, and marketing of its products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc., PepsiCo has since expanded from its namesake product Pepsi Cola to an immensely diversified range of food and beverage brands. The largest and most recent acquisition was Pioneer Foods in 2020 for US$1.7 billion and prior to it was buying the Quaker Oats Company in 2001, which added the Gatorade brand to the Pepsi portfolio and Tropicana Products in 1998.
Clearly Canadian is a brand of premium sparkling waters produced by The Clearly Food & Beverage Company Ltd., of Canada. The brand was founded in 1987 in British Columbia, Canada. Outside of Canada, it is well known throughout the United States, parts of Europe and Japan.
Michael F. Jacobson, who holds a Ph.D. in microbiology from Massachusetts Institute of Technology, is an American scientist and nutrition advocate.
Perrigo Company plc is an American Irish–registered manufacturer of private label over-the-counter pharmaceuticals, and while 70% of Perrigo's net sales are from the U.S. healthcare system, Perrigo is legally headquartered in Ireland for tax purposes, which accounts for 0.60% of net sales. In 2013, Perrigo completed the sixth-largest US corporate tax inversion in history when it reregistered its tax status to Ireland to avoid U.S. corporate taxes. Perrigo maintains its corporate headquarters in Grand Rapids, Michigan, within Michigan State University's Grand Rapids Innovation Park.
D-Psicose (C6H12O6), also known as D-allulose, or simply allulose, is a low-calorie epimer of the monosaccharide sugar fructose, used by some major commercial food and beverage manufacturers as a low-calorie sweetener. First identified in wheat in the 1940s, allulose is naturally present in small quantities in certain foods.
The nutrition facts label is a label required on most packaged food in many countries, showing what nutrients and other ingredients are in the food. Labels are usually based on official nutritional rating systems. Most countries also release overall nutrition guides for general educational purposes. In some cases, the guides are based on different dietary targets for various nutrients than the labels on specific foods.
Pentagram is a design firm. It was founded in 1972, by Alan Fletcher, Theo Crosby, Colin Forbes, Kenneth Grange, and Mervyn Kurlansky at Needham Road, Notting Hill, London. The company has offices in London, New York City, San Francisco, Berlin and Austin, Texas. In addition to its influential work, the firm is known for its unusual structure, in which a hierarchically flat group of partners own and manage the firm, often working collaboratively, and share in profits and decisionmaking.
Wolff Olins is a global brand consultancy and a pioneer in corporate identity. It was founded in 1965 in London, where its head office is still based, as well as now having offices in New York City, San Francisco and Los Angeles. It employs some 150 designers, strategists, technologists, environment specialists and programme managers, and has been part of the Omnicom Group since 2001.
Joose is a flavored malt beverage introduced by United Brands Co. in 2005. Joose is the first premium malt beverage at 9.9% ABV in a 24 oz can. It is also sold at 12% ABV and 14% ABV in a 23.5 oz can.
Nutritional rating systems are used to communicate the nutritional value of food in a more-simplified manner, with a ranking, than nutrition facts labels. A system may be targeted at a specific audience. Rating systems have been developed by governments, non-profit organizations, private institutions, and companies. Common methods include point systems to rank foods based on general nutritional value or ratings for specific food attributes, such as cholesterol content. Graphics and symbols may be used to communicate the nutritional values to the target audience.
Burkey Belser is an American graphic designer. He is best known for his design of the Nutrition facts label, the U.S. Food and Drug Administration (FDA) mandated food labeling system that appears on all packaged foods in the United States, which has been called by some "the most frequently reproduced graphic in the world." He is also widely known for the pioneering work in legal advertising that earned him a Lifetime Achievement Award from the Legal Marketing Association as well as induction into that organization's Hall of Fame.
Eat This, Not That! (ETNT) is a media franchise owned and operated by co-author David Zinczenko. The original book series was developed from a column from Men's Health magazine written by David Zinczenko and Matt Goulding. The franchise now includes a website, quarterly magazine, videos, e-books and downloadable PDFs.
Beverage Digest is a privately-owned subscription publication covering the global non-alcoholic beverage industry. The company was founded in 1982 by Jesse Meyers and sells premium market intelligence and data.
A meal replacement is a drink, bar, soup, etc. intended as a substitute for a solid food, usually with controlled quantities of calories and nutrients. Some drinks come in powdered form or pre-mixed health shakes that can be cheaper than solid foods with identical health qualities. Medically prescribed meal replacement drinks include the body's necessary vitamins and minerals. Bodybuilders sometimes use meal replacements, not formulated for weight loss, to save food preparation time when eating 5-6 meals a day.
George Tscherny is a Hungarian-born American graphic designer and educator. Tscherny has received the highest honors among graphic designers. He was awarded the AIGA Medal in 1988, celebrated in the annual Masters Series in 1992 at the School of Visual Arts, and inducted into the Art Directors Club Hall of Fame in 1997. He has worked in a number of areas ranging from U.S. postage to identity programs for large corporations and institutions.
Nélida Nassar is a Lebanese-American designer and art critic. She founded Nassar Design in 1986 and started her own practice. Nassar is the Principal of Nassar Design, a visual strategy firm dedicated to the advancement of design innovation, interdisciplinary collaboration and an intensive dialogue with the various graphic industries. The practice work lies at the intersection of architectural signage, branding, graphic design and strategy of communication and is notable for its inventiveness in dramatically complex projects.
