Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
A chart is a graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can represent tabular numeric data, functions or some kinds of quality structure and provides different info.
Edward Rolf Tufte, sometimes known as "ET", is an American statistician and professor emeritus of political science, statistics, and computer science at Yale University. He is noted for his writings on information design and as a pioneer in the field of data visualization.
A small multiple is a series of similar graphs or charts using the same scale and axes, allowing them to be easily compared. It uses multiple views to show different partitions of a dataset. The term was popularized by Edward Tufte.
A diagram is a symbolic representation of information using visualization techniques. Diagrams have been used since prehistoric times on walls of caves, but became more prevalent during the Enlightenment. Sometimes, the technique uses a three-dimensional visualization which is then projected onto a two-dimensional surface. The word graph is sometimes used as a synonym for diagram.
Visualization or visualisation is any technique for creating images, diagrams, or animations to communicate a message. Visualization through visual imagery has been an effective way to communicate both abstract and concrete ideas since the dawn of humanity. from history include cave paintings, Egyptian hieroglyphs, Greek geometry, and Leonardo da Vinci's revolutionary methods of technical drawing for engineering and scientific purposes.
A pie chart is a circular statistical graphic which is divided into slices to illustrate numerical proportion. In a pie chart, the arc length of each slice is proportional to the quantity it represents. While it is named for its resemblance to a pie which has been sliced, there are variations on the way it can be presented. The earliest known pie chart is generally credited to William Playfair's Statistical Breviary of 1801.
Chartjunk consists of all visual elements in charts and graphs that are not necessary to comprehend the information represented on the graph, or that distract the viewer from this information.
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They can improve cognition by using graphics to enhance the human visual system's ability to see patterns and trends. Similar pursuits are information visualization, data visualization, statistical graphics, information design, or information architecture. Infographics have evolved in recent years to be for mass communication, and thus are designed with fewer assumptions about the readers' knowledge base than other types of visualizations. Isotypes are an early example of infographics conveying information quickly and easily to the masses.
Data and information visualization is the practice of designing and creating easy-to-communicate and easy-to-understand graphic or visual representations of a large amount of complex quantitative and qualitative data and information with the help of static, dynamic or interactive visual items. Typically based on data and information collected from a certain domain of expertise, these visualizations are intended for a broader audience to help them visually explore and discover, quickly understand, interpret and gain important insights into otherwise difficult-to-identify structures, relationships, correlations, local and global patterns, trends, variations, constancy, clusters, outliers and unusual groupings within data. When intended for the general public to convey a concise version of known, specific information in a clear and engaging manner, it is typically called information graphics.
Charles Joseph Minard was a French civil engineer recognized for his significant contribution in the field of information graphics in civil engineering and statistics. Minard was, among other things, noted for his representation of numerical data on geographic maps, especially his flow maps.
Chernoff faces, invented by applied mathematician, statistician and physicist Herman Chernoff in 1973, display multivariate data in the shape of a human face. The individual parts, such as eyes, ears, mouth and nose represent values of the variables by their shape, size, placement and orientation. The idea behind using faces is that humans easily recognize faces and notice small changes without difficulty. Chernoff faces handle each variable differently. Because the features of the faces vary in perceived importance, the way in which variables are mapped to the features should be carefully chosen.
A thematic map is a type of map that portrays the geographic pattern of a particular subject matter (theme) in a geographic area. This usually involves the use of map symbols to visualize selected properties of geographic features that are not naturally visible, such as temperature, language, or population. In this, they contrast with general reference maps, which focus on the location of a diverse set of physical features, such as rivers, roads, and buildings. Alternative names have been suggested for this class, such as special-subject or special-purpose maps, statistical maps, or distribution maps, but these have generally fallen out of common usage. Thematic mapping is closely allied with the field of Geovisualization.
User experience design, upon which is the centralized requirements for "User Experience Design Research", defines the experience a user would go through when interacting with a company, its services, and its products. User experience design is a user centered design approach because it considers the user's experience when using a product or platform. Research, data analysis, and test results drive design decisions in UX design rather than aesthetic preferences and opinions, for which is known as UX Design Research. Unlike user interface design, which focuses solely on the design of a computer interface, UX design encompasses all aspects of a user's perceived experience with a product or website, such as its usability, usefulness, desirability, brand perception, and overall performance. UX design is also an element of the customer experience (CX), and encompasses all design aspects and design stages that are around a customer's experience.
Statistical graphics, also known as statistical graphical techniques, are graphics used in the field of statistics for data visualization.
Cultural analytics refers to the use of computational, visualization, and big data methods for the exploration of contemporary and historical cultures. While digital humanities research has focused on text data, cultural analytics has a particular focus on massive cultural data sets of visual material – both digitized visual artifacts and contemporary visual and interactive media. Taking on the challenge of how to best explore large collections of rich cultural content, cultural analytics researchers developed new methods and intuitive visual techniques that rely on high-resolution visualization and digital image processing. These methods are used to address both the existing research questions in humanities, to explore new questions, and to develop new theoretical concepts that fit the mega-scale of digital culture in the early 21st century.
A bubble chart is a type of chart that displays three dimensions of data. Each entity with its triplet (v1, v2, v3) of associated data is plotted as a disk that expresses two of the vi values through the disk's xy location and the third through its size. Bubble charts can facilitate the understanding of social, economical, medical, and other scientific relationships.
A motion chart is a dynamic bubble chart which allows efficient and interactive exploration and visualization of longitudinal multivariate data. Motion charts provide mechanisms for mapping ordinal, nominal and quantitative variables onto time, 2D coordinate axes, size, colors, glyphs and appearance characteristics, which facilitate the interactive display of multidimensional and temporal data.
The International Business Communication Standards (IBCS) are practical proposals for the design of business communication published for free use under a Creative Commons license. In most cases, applying IBCS means the proper conceptual, perceptual and semantic design of charts and tables.
Per Mollerup is a Danish designer, academic, and author. He is known for his emphasis on simplicity in design and for his wayshowing design at airports in Copenhagen, Oslo, and Stockholm, as well as the Copenhagen Metro. He is currently a Professor of Communication Design at Swinburne University of Technology's School of Design.
