Video design

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Videodesign for Carl-Orffs "Der Mond" 2015 Videodesign Carl Orff "The Moon" Andechs 2015.JPG
Videodesign for Carl-Orffs "Der Mond" 2015

Video design or projection design is a creative field of stagecraft. It is concerned with the creation and integration of film, motion graphics and live camera feed into the fields of theatre, opera, dance, fashion shows, concerts and other live events. Video design has only recently gained recognition as a separate creative field. For instance, United Scenic Artists' Local 829, the union representing designers and scenic artists in the US entertainment industry, only added the Global Projection Designer membership category in 2007. [1] Prior to this, the responsibilities of video design would often be taken on by a scenic designer or lighting designer. A person who practices the art of video design is often known as a Video Designer. However, naming conventions vary worldwide, so practitioners may also be credited as Projection Designer, "Media Designer", Cinematographer or Video Director (amongst others). As a relatively new field of stagecraft, practitioners create their own definitions, rules and techniques. [2]

Contents

History

Filmmaking and video production content has been used in performance for many years, [3] as has large format slide projection delivered by systems such as the PANI projector. [4] The German Erwin Piscator, as stage director at the Berlin Volksbühne in the 1920s, made extensive use of film projected onto his sets. [5] However, the development of digital projection technology in the mid 90s, and the resulting drop in price, made it more attractive and practical to live performance producers, directors and scenic designers. The role of the video designer has developed as a response to this, and in recognition of the demand in the industry for experienced professionals to handle the video content of a production. [6]

United Scenic Artists' Local 829, the Union representing Scenic Artists in the USA has included "Projection Designers" as of mid- 2007. [7] This means anybody working in this field will be doing so officially as "Projection Designer" if he or she is working under a union contract, even if the design utilizes technology other than video projectors. The term "Projection Designer" stems from the days when slide and film projectors were the primary projection source and is now in wide use across North America.

MA Digital Theatre, University of the Arts London is the first Master's level course in the UK designed to teach video design exclusively as a specific discipline, rather than embedding it into scenic design. Also, Opera Academy Verona has a Workshop Laboratory from 2009 of Projection Design for Opera and Theatre, Directed from Carlo Saleti, Gianfranco Veneruci and Florian CANGA.

In the USA, a number of programs started at about the same time reflecting the growing acceptance of the profession and the need for skilled projection designers. Yale University began a graduate level program in Projection Design in 2010., [8] It's being headed by Wendall K. Harrington. CalArts had their concentration Video For Performance since the mid-2000s and is currently led by Peter Flaherty while UT Austin started the MFA concentration Integrated Media for Live Performance also in 2010. It is being led by the Sven Ortel. Both the UT Austin and Yale program are part of an MFA in Design and graduated their first students in 2013.

Roles of the video designer

Depending on the production, and due to the crossover of this field with the fields of lighting design and scenic design, a video designer's roles and responsibilities may vary from show to show. A video designer may take responsibility for any or all of the following.

Video Design for Theatre: Production Timeline Production-timeline.jpg
Video Design for Theatre: Production Timeline

This is a very wide skills base, and it is not uncommon for a video designer to work with associates or assistants who can take responsibility for certain areas. For example, a video designer may conceptually design the video content, but hire a skilled animator to create it, a programmer to program the control system, a production engineer to designer and engineer the control system and a projectionist to choose the optimum projection positions and maintain the equipment.

Concert video design

Concert video design is a niche of the filmmaking and video production industry that involves the creation of original video content intended explicitly for display during a live concert performance.

The creation of visuals for live music performances bears close resemblance to music videos, but are typically meant to be displayed as 'backplate' imagery that adds a visual component to the music performed onstage. However, as the use of video content during musical performances has grown in popularity since the turn of the 21st century, it has become more common to have self-standing 'introductory' and 'interstitial' videos that play on screen on stage without the performers. These pieces may include footage of the artist or artists, shot specifically for the video, and presented onstage with pre-recorded music so that the final appearance is essentially a music video. Such stand-alone videos, however, are typically only viewed in this live setting and may include additional theatrical sound effects.

The earliest concert video visuals likely date to the late 1960s when concerts for artists such as Jimi Hendrix and The Doors featured psychedelic imagery on projection screens suspended behind the performers. Live concert performances took on more and more theatrical elements particularly notable in the concert events put on by Pink Floyd throughout their career.

Laurie Anderson was among the earliest to experiment with video content as part of a live performance, and her ideas and images continue to be a direct inspiration to performers as diverse as David Bowie, Madonna and Kanye West. Meanwhile, in 1982, Devo integrated rear-projected visuals into their concert set, choreographing themselves to match and interact with the action on screen for several songs. But the rock show that made video content 'standard practice' was U2's Zoo TV Tour conceived and designed by Willie Williams - who has collaborated with Laurie Anderson.

Technology used in video design

Video designers make use of many technologies from the fields of stagecraft, broadcast equipment and home cinema equipment to build a workable video system, including technologies developed specifically for live video and technologies appropriated from other fields. A video system may include any of the following:

See also

Related Research Articles

<span class="mw-page-title-main">Digital cinema</span> Use of digital projectors in cinemas

Digital cinema refers to the adoption of digital technology within the film industry to distribute or project motion pictures as opposed to the historical use of reels of motion picture film, such as 35 mm film. Whereas film reels have to be shipped to movie theaters, a digital movie can be distributed to cinemas in a number of ways: over the Internet or dedicated satellite links, or by sending hard drives or optical discs such as Blu-ray discs.

<span class="mw-page-title-main">Home cinema</span> Home entertainment system that aims to replicate the experience of a movie theater

Home cinema, also called home theaters or theater rooms, are home entertainment audio-visual systems that seek to reproduce a movie theater experience and mood using consumer electronics-grade video and audio equipment that is set up in a room or backyard of a private home. Some studies show that films are rated better and generate more intense emotions when watched in a movie theater, but convenience is a major appeal for home cinemas. In the 1980s, home cinemas typically consisted of a movie pre-recorded on a LaserDisc or VHS tape; a LaserDisc Player or VCR; and a heavy, bulky large-screen cathode ray tube TV set, although sometimes CRT projectors were used instead. In the 2000s, technological innovations in sound systems, video player equipment and TV screens and video projectors have changed the equipment used in home cinema set-ups and enabled home users to experience a higher-resolution screen image, improved sound quality and components that offer users more options. The development of Internet-based subscription services means that 2020s-era home theatre users do not have to commute to a video rental store as was common in the 1980s and 1990s.

<span class="mw-page-title-main">Stagecraft</span> Technical aspect of theatrical, film, video production

Stagecraft is a technical aspect of theatrical, film, and video production. It includes constructing and rigging scenery; hanging and focusing of lighting; design and procurement of costumes; make-up; stage management; audio engineering; and procurement of props. Stagecraft is distinct from the wider umbrella term of scenography. Considered a technical rather than an artistic field, it is primarily the practical implementation of a scenic designer's artistic vision.

<span class="mw-page-title-main">Video projector</span> Device that projects video onto a surface

A video projector is an image projector that receives a video signal and projects the corresponding image onto a projection screen using a lens system. Video projectors use a very bright ultra-high-performance lamp, Xenon arc lamp, metal halide lamp, LED or solid state blue, RB, RGB or remote fiber-optic RGB lasers to provide the illumination required to project the image. Most modern projectors can correct any curves, blurriness and other inconsistencies through manual settings.

A technical director (TD) is usually a senior technical person within e.g. a software company, engineering firm, film studio, theatre company or television studio. This person usually has the highest level of skill within a specific technical field.

<span class="mw-page-title-main">Willie Williams (set designer)</span> British stage and lighting designer

William Peter Charles Williams is an English show director, stage and lighting designer and video director for concerts, theatre and multimedia projects. He is best known for his work with the rock band U2, and is recognised as one of the leading artists in this field. William Gibson, writing in Wired magazine, said "Willie Williams combines a passionate delight in technology with an infectious low-tech joy. His innovations have become industry standards."

Television crew positions are derived from those of film crew, but with several differences.

<span class="mw-page-title-main">Elevation Tour</span> 2001 concert tour by U2

The Elevation Tour was a worldwide concert tour by Irish rock band U2. Staged in support of the group's 2000 album All That You Can't Leave Behind, the tour visited arenas across North America and Europe in 2001. Contrasting with the extravagant, outdoor productions of the band's previous two live ventures, the Zoo TV Tour (1992–1993) and the PopMart Tour (1997–1998), the Elevation Tour saw them return to indoor arenas with a much more stripped-down, intimate stage design. The stage featured a heart-shaped catwalk that encircled many audience members, and festival seating was offered in the United States for the first time in the group's history.

<span class="mw-page-title-main">Entertainment technology</span>

Entertainment technology is the discipline of using manufactured or created components to enhance or make possible any sort of entertainment experience. Because entertainment categories are so broad, and because entertainment models the world in many ways, the types of implemented technology are derived from a variety of sources. Thus, in theatre, for example, entertainment technology practitioners must be able to design and construct scenery, install electrical systems, build clothing, use motors if there is scenery automation, and provide plumbing. In this way, the entertainment technology field intersects with most other types of technology.

<span class="mw-page-title-main">VJing</span> Broad designation for realtime visual performance

VJing is a broad designation for realtime visual performance. Characteristics of VJing are the creation or manipulation of imagery in realtime through technological mediation and for an audience, in synchronization to music. VJing often takes place at events such as concerts, nightclubs, music festivals and sometimes in combination with other performative arts. This results in a live multimedia performance that can include music, actors and dancers. The term VJing became popular in its association with MTV's Video Jockey but its origins date back to the New York club scene of the 1970s. In both situations VJing is the manipulation or selection of visuals, the same way DJing is a selection and manipulation of audio.

A theatrical technician, also known as a theatrical tech, theatre technician, or theatre tech is a person who operates technical equipment and systems in the performing arts and entertainment industry. In contrast to performers, this broad category contains all "unseen" theatrical personnel who practice stagecraft and are responsible for the logistic and production-related aspects of a performance including designers, operators, and supervisors.

<span class="mw-page-title-main">Audiovisual</span> Electronic media with both a sound and a visual component

Audiovisual (AV) is electronic media possessing both a sound and a visual component, such as slide-tape presentations, films, television programs, corporate conferencing, church services, and live theater productions.

<span class="mw-page-title-main">Large-format slide projector</span>

A large-format slide projector is a kind of slide projector for large image projection which has a very powerful light source. Therefore, it is necessary to use a large slide format to protect the slide material from overheating during the projection process. Slide formats include 18 × 18 cm or 24 × 24 cm.

David Niles is an American media artist, director, producer, director of photography, engineer, and designer. He opened the first HDTV production facility in the world in France in 1984.. Niles is the director of Niles Creative Group, a design and production facility.

<span class="mw-page-title-main">Live event support</span> All activities required for live performances

Live event support includes staging, scenery, mechanicals, sound, lighting, video, special effects, transport, packaging, communications, costume and makeup for live performance events including theater, music, dance, and opera. They all share the same goal: to convince live audience members that there is no better place that they could be at the moment. This is achieved through establishing a bond between performer and audience. Live performance events tend to use visual scenery, lighting, costume amplification and a shorter history of visual projection and sound amplification reinforcement.

The following outline is provided as an overview of and topical guide to stagecraft:

Digital Performance refers to the use of computers as an interface between a creator, consumer of images, and sounds in a wide range of artistic applications. It is performance that incorporates and integrates computer technologies and techniques. Performers can incorporate multimedia into any type of production whether it is live on a theatre stage, or in the street. Anything as small as video recordings or a visual image classifies the production as multimedia. When the key role in a performance is the technologies, it is considered a digital performance. This can be as simple as making projections on a screen for a live audience or as complex as planning and putting on a show online.

<span class="mw-page-title-main">Projection mapping</span> Using software to guide the placement of light displays on objects

Projection mapping, similar to video mapping and spatial augmented reality, is a projection technique used to turn objects, often irregularly shaped, into display surfaces for video projection. The objects may be complex industrial landscapes, such as buildings, small indoor objects, or theatrical stages. Using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on. The software can then interact with a projector to fit any desired image onto the surface of that object. The technique is used by artists and advertisers who can add extra dimensions, optical illusions, and notions of movement onto previously static objects. The video is commonly combined with or triggered by audio to create an audiovisual narrative. In recent years the technique has also been widely used in the context of cultural heritage, as it has proved to be an excellent edutainment tool.

<span class="mw-page-title-main">IllumiRoom</span> Microsoft research Project

IllumiRoom is a Microsoft Research project that augments a television screen with images projected onto the wall and surrounding objects. The current proof-of-concept uses a Kinect sensor and video projector. The Kinect sensor captures the geometry and colors of the area of the room that surrounds the television, and the projector displays video around the television that corresponds to a video source on the television, such as a video game or movie.

<span class="mw-page-title-main">Elaine J. McCarthy</span> American projection and video designer (born 1966)

Elaine J. McCarthy is an American projection and video designer for theater and opera.

References

  1. Hopgood, Jeromy (2015-09-07). Dance Production: Design and Technology. CRC Press. p. 208. ISBN   9781317635413.
  2. "About Projection Design - Projctn".
  3. Mcelroy, Steven (18 May 2008). "Projection Design Comes of Age". The New York Times via NYTimes.com.
  4. "PANI - Data & Facts". Archived from the original on September 26, 2008. Retrieved November 14, 2008.
  5. Haden, David (28 January 2010). "Field Guide to New Media for the Performing Arts".
  6. "Sunday In The Park Projection Designer Being Considered For Scenic Tony Award".
  7. USA829. "News".{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. "School of Drama Adds New Concentration in Projection Design". 30 October 2009.
  9. ninapixelpixie (10 November 2013). "Video Know-How for Shows: Who will make up the video team?".