Sensory design

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Sensory design aims to establish an overall diagnosis of the sensory perceptions of a product, and define appropriate means to design or redesign it on that basis. It involves an observation of the diverse and varying situations in which a given product or object is used in order to measure the users' overall opinion of the product, its positive and negative aspects in terms of tactility, appearance, sound and so on.

Contents

Sensory assessment aims to quantify and describe, in a systematic manner, all human perceptions when confronted with a product or object. Contrary to traditional laboratory analysis, a sensory analysis of a product is either carried out by a panel of trained testers, or by specialized test equipment designed to mimic the perception of humans.

The result allows researchers to establish a list of specifications and to set out a precise and quantified requirement. These are applied to materials and objects using various criteria:

Use in Transportation

In the transportation sphere, sensory analysis are sometimes translated into minor enhancements to the design for a vehicle interior, information system, or station environment to smooth some of the rougher edges of the travel experience. [1] For example, specialized air purifying equipment can be used to design a more pleasant odor in train compartments. [2]

Use in Food and Beverage Industry

Sensory design plays a critical role in the modern food and beverage industry. [3] The food and beverage industry attempts to maintain specific sensory experiences. In addition to smell and flavor, the color (e.g. ripe fruits) [4] and texture of food (e.g. potato chips) are also important. Even the environment is important as "Color affects the appetite, in essence, the taste of food". [2]

Food is a multi-sensorial experience in which all five senses (vision, touch, sound, smell and taste) come together to create a strong memory. [5]

In food marketing, the goal of the marketers is to design their products so that those food and beverage would stimulate as many senses of the customers.

At restaurants, many sensorial aspects such as the interior design (vision), texture of the chairs and tables (touch), background music and the noise level (sound), openness of the kitchen and cooking scene (smell and vision), and of course, the food itself (taste), all come together before a customer decides if he or she likes the experience and would want to revisit. [6]

Vestibular sense system, the "sixth sense" VestibularSystem la.png
Vestibular sense system, the "sixth sense"

While multi-sensory experiences were only subjected to a few categories in the past, in modern day, the spectrum has expanded to acknowledge the importance of sensory design. Food used to be considered strictly as an experience for taste. Now, as the multi-sensorial trait of food has been known, marketers of food products and restaurants focus more on providing services that extend beyond the sense of taste.

In recent research, the role of vestibular sense, a system that contributes to sense of balance and space, has been highlighted in relation to food. Often be referred as "the sixth sense", researches show that vestibular senses that are exhibited through people's postures while eating, can shape their perceptions for food. In general, people tend to rate food as better-tasting when they consume it while sitting down, compared to standing up. The researches conclude that the perception of food and vestibular system is in the result of the different stress levels caused according to the postures.

Use in Architecture

Similar to food that used to be regarded merely as an experience of taste, architecture in the past used to be subjected only to sense of vision, which is why much of architectural products relied on visual forms of photographs, or television. In contrast, architecture has become a multi-sensorial experience in which people visit the architectural sites and feel the various sensorial aspects such as the texture of the building, background noise and the scent of the surrounding area, and the overall look of the building in coordination with the nature and the area. [7]

Furthermore, there is a type of design in architecture field called "responsive architecture", which is a design that interacts with people. [8] This kind of architecture could promote the occupants' lifestyle if sensory design is properly applied. For instance, if a responsive architecture is helping an occupant with a goal to exercise more, sensory design can arrange its environmental stimuli in time along an occupant’s path, like a space may serve to feed occupants through their senses to inspire and teach exercise at just the right time and in just the right way. [8] When it comes to the experience of architecture, our visual senses only play a small part. [9] This is also why when architects are designing, they need to think of "after-the-moment" experience instead of merely "in-the-moment" experience for the occupants.

Sensory Design Technologies

While classically limited to the perception of trained sensory experts, advances in sensors and computation have allowed objective quantified measurements of sensory information to be acquired, quantified and communicated leading to improved design communication, translation from prototype to production, and quality assurance. Sensory areas that have been objectively quantified include vision, touch, and smell.

Vision

In vision both light and color are considered in sensory design. Early light meters (called extinction meters) relied on the human eye to gauge and quantify the amount of light. Subsequently, analog and digital light meters have been popularized for photography. Work by Lawrence Herbert in the 1960s lead to a systematic combination of lighting and color samples required to quantify colors by human eye. This became the basis for the Pantone Matching System. Combining this with specialized light meters allowed digital color meters to be invented and popularized.

Touch

Touch plays an important role in a variety of products and is increasingly considered in product design and marketing efforts and has led to a more scientific approach to tactile design and marketing. [10] Classical the field of tribology has developed various tests to evaluate interacting surfaces in relative motion with a focus on measuring friction, lubrication, and wear. However these measurements do not correlate with human perception. [11]

Alternative methods for evaluating how materials feel were first popularized from work initiated at Kyoto University. [12] The Kawabata evaluation system developed six measurements [13] of how fabrics feel. The SynTouch Haptics Profiles [14] produced by the SynTouch Toccare Haptics Measurement System that incorporates a biomimetic tactile sensor to quantify 15 dimensions of touch based on psychophysics research performed with over 3000 materials. [11]

Smell

Measuring odors has remained difficult. A variety of techniques have been attempted but “Most measures have had a subjective component that makes them anachronistic with modern methodology in experimental behavioral science, indeterminate regarding the extent of individual differences, unusable with infra humans and of unproved ability to discern small differences”. [15] New methods for robotic exploration of smell are being proposed. [16]

Related Research Articles

<span class="mw-page-title-main">Perception</span> Interpretation of sensory information

Perception is the organization, identification, and interpretation of sensory information in order to represent and understand the presented information or environment. All perception involves signals that go through the nervous system, which in turn result from physical or chemical stimulation of the sensory system. Vision involves light striking the retina of the eye; smell is mediated by odor molecules; and hearing involves pressure waves.

An illusion is a distortion of the senses, which can reveal how the mind normally organizes and interprets sensory stimulation. Although illusions distort the human perception of reality, they are generally shared by most people.

Imagery is visual symbolism, or figurative language that evokes a mental image or other kinds of sense impressions, especially in a literary work, but also in other activities such as psychotherapy. Imagery in literature can also be instrumental in conveying tone.

<span class="mw-page-title-main">Sensory nervous system</span> Part of the nervous system

The sensory nervous system is a part of the nervous system responsible for processing sensory information. A sensory system consists of sensory neurons, neural pathways, and parts of the brain involved in sensory perception and interoception. Commonly recognized sensory systems are those for vision, hearing, touch, taste, smell, balance and visceral sensation. Sense organs are transducers that convert data from the outer physical world to the realm of the mind where people interpret the information, creating their perception of the world around them.

Stimulus modality, also called sensory modality, is one aspect of a stimulus or what is perceived after a stimulus. For example, the temperature modality is registered after heat or cold stimulate a receptor. Some sensory modalities include: light, sound, temperature, taste, pressure, and smell. The type and location of the sensory receptor activated by the stimulus plays the primary role in coding the sensation. All sensory modalities work together to heighten stimuli sensation when necessary.

<span class="mw-page-title-main">Sensorium</span>

A sensorium (/sɛnˈsɔːrɪəm/) is the apparatus of an organism's perception considered as a whole, the "seat of sensation" where it experiences, perceives and interprets the environments within which it lives. The term originally entered English from the Late Latin in the mid-17th century, from the stem sens- ("sense"). In earlier use it referred, in a broader sense, to the brain as the mind's organ. In medical, psychological, and physiological discourse it has come to refer to the total character of the unique and changing sensory environments perceived by individuals. These include the sensation, perception, and interpretation of information about the world around us by using faculties of the mind such as senses, phenomenal and psychological perception, cognition, and intelligence.

Sensory substitution is a change of the characteristics of one sensory modality into stimuli of another sensory modality.

Sensory processing is the process that organizes and distinguishes sensation from one's own body and the environment, thus making it possible to use the body effectively within the environment. Specifically, it deals with how the brain processes multiple sensory modality inputs, such as proprioception, vision, auditory system, tactile, olfactory, vestibular system, interoception, and taste into usable functional outputs.

In medicine and anatomy, the special senses are the senses that have specialized organs devoted to them:

A perceptual paradox illustrates the failure of a theoretical prediction. Theories of perception are supposed to help a researcher predict what will be perceived when senses are stimulated.

Machine perception is the capability of a computer system to interpret data in a manner that is similar to the way humans use their senses to relate to the world around them. The basic method that the computers take in and respond to their environment is through the attached hardware. Until recently input was limited to a keyboard, or a mouse, but advances in technology, both in hardware and software, have allowed computers to take in sensory input in a way similar to humans.

<span class="mw-page-title-main">Somatosensory system</span> Nerve system for sensing touch, temperature, body position, and pain

In physiology, the somatosensory system is the network of neural structures in the brain and body that produce the perception of touch, as well as temperature (thermoception), body position (proprioception), and pain. It is a subset of the sensory nervous system, which also represents visual, auditory, olfactory, gustatory and vestibular stimuli.

A sense is a biological system used by an organism for sensation, the process of gathering information about the world through the detection of stimuli. Although in some cultures five human senses were traditionally identified as such, many more are now recognized. Senses used by non-human organisms are even greater in variety and number. During sensation, sense organs collect various stimuli for transduction, meaning transformation into a form that can be understood by the brain. Sensation and perception are fundamental to nearly every aspect of an organism's cognition, behavior and thought.

<span class="mw-page-title-main">Tactile sensor</span>

A tactile sensor is a device that measures information arising from physical interaction with its environment. Tactile sensors are generally modeled after the biological sense of cutaneous touch which is capable of detecting stimuli resulting from mechanical stimulation, temperature, and pain. Tactile sensors are used in robotics, computer hardware and security systems. A common application of tactile sensors is in touchscreen devices on mobile phones and computing.

Many types of sense loss occur due to a dysfunctional sensation process, whether it be ineffective receptors, nerve damage, or cerebral impairment. Unlike agnosia, these impairments are due to damages prior to the perception process.

Robotic sensing is a subarea of robotics science intended to provide sensing capabilities to robots. Robotic sensing provides robots with the ability to sense their environments and is typically used as feedback to enable robots to adjust their behavior based on sensed input. Robot sensing includes the ability to see, touch, hear and move and associated algorithms to process and make use of environmental feedback and sensory data. Robot sensing is important in applications such as vehicular automation, robotic prosthetics, and for industrial, medical, entertainment and educational robots.

Sensory branding is a type of marketing that appeals to all the senses in relation to the brand. It uses the senses to relate with customers on an emotional level. It is believed that the difference between an ordinary product and a captivating product is emotion. When emotion flows in the marketplace, your product shines. When there is no emotion from the product, customers lack the enthusiasm and passion that launches a product to success. Brands can forge emotional associations in the customers' minds by appealing to their senses. A multi-sensory brand experience generates certain beliefs, feelings, thoughts and opinions to create a brandgon image in the consumer's mind.

Sensory tourism is a form of tourism, that caters for people with vision impairment. Those suffering from vision impairment face many difficulties based around mainstream tourism such as access to information, navigation, safety and the knowledge of others around them. This has caused the visionless members of society to travel much less than those with no vision impairment. Combining the theories behind tourism in terms of its psychology and its relation to the senses, an inclusive experience for the visually disabled was developed. Sensory tourism engages the physical and multi-sensory aspects of tourism, enhancing the tourism experience specifically for those with, but also benefitting those without vision impairment.

<span class="mw-page-title-main">Sensory history</span> Academic study of the senses in history

Sensory history is an area of academic study which examines the role the five senses have played in the past. It developed partly as a reaction to the lack of serious attention given to sensory experience in traditional history books, which often treat sensory experience as a writing technique rather than a serious avenue of enquiry. Works of sensory history try to convey a deeper understanding of the past through an emphasis on physical experiences.

Hyposensitivity, also known as Sensory under-responsitivity, refers to abnormally decreased sensitivity to sensory input.

References

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  6. Baron, Courtney.{{cite journal}}: Cite journal requires |journal= (help); Missing or empty |title= (help)
  7. "Making Sense of Architecture." Blueprint, no. 358, 2018, pp. 38-42,45. ProQuest   2042167099.
  8. 1 2 "How Sensory Design Can Help Responsive Architecture Be More Effective". www.mlldesignlab.com. Retrieved 2020-07-03.
  9. "This Week in Architecture: More than Visual". ArchDaily. 2018-10-20. Retrieved 2020-07-03.
  10. Spence, Charles (3 March 2015). "Multisensory design: Reaching out to touch the consumer". Psychology and Marketing. 28 (3): 267–308. doi:10.1002/mar.20392.
  11. 1 2 Fishel, Jeremy (18 June 2012). "Bayesian exploration for intelligent identification of textures". Frontiers in Neurorobotics. 6: 4. doi: 10.3389/fnbot.2012.00004 . PMC   3389458 . PMID   22783186.
  12. "Kawabata Evaluation System for Fabrics". Kawabata Laboratory. Archived from the original on 2016-03-09.
  13. Lahey, Timothy (2002). "Modelling Hysteresis in the Bending of Fabrics" (PDF): 17–21.{{cite journal}}: Cite journal requires |journal= (help)
  14. "Tactile Characterization". SynTouch. Retrieved 9 March 2016.
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Bibliography

See also