 | This article has multiple issues. Please help improve it or discuss these issues on the talk page . (Learn how and when to remove these template messages)
|
Color, Materials, Finish (CMF) is an area of industrial design that focuses on the chromatic, tactile and decorative identity of products and environments. [1]
CMF design uses metadesign logic, the simultaneous planning of the identity of entire ranges of products for a given brand. This makes it possible, for example, to adopt a single color matrix, instead of using a series of separate and different color cards for each line of products, as previously done. A contribution to the development of this approach to design was the impetus provided by the proliferation in the 1980s of complete ranges of new systemic products.
Brand products are often thought up by different designers who through the use of ad-hoc CMF design manuals can work together to ensure a unique but coordinated identity for the products. [2] This working process is advantageous in terms of the choice of color base for systemic products that are either of heterogeneous origin or are considered OEM products. The latter, even if characterized by different forms, can be connoted with the base colors or materials that are representative of the brand due to CMF design. Since CMF design manuals and the color matrix have a prescriptive role, the designers who create them are rarely involved in the applicative distribution either of colors, materials or finishes of individual products. [3]
Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdisciplinary branch of design and of the fine arts. Its practice involves creativity, innovation and lateral thinking using manual or digital tools, where it is usual to use text and graphics to communicate visually.
Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line spacing, letter spacing, and spaces between pairs of letters. The term typography is also applied to the style, arrangement, and appearance of the letters, numbers, and symbols created by the process. Type design is a closely related craft, sometimes considered part of typography; most typographers do not design typefaces, and some type designers do not consider themselves typographers. Typography also may be used as an ornamental and decorative device, unrelated to the communication of information.
A set of primary colors or primary colours consists of colorants or colored lights that can be mixed in varying amounts to produce a gamut of colors. This is the essential method used to create the perception of a broad range of colors in, e.g., electronic displays, color printing, and paintings. Perceptions associated with a given combination of primary colors can be predicted by an appropriate mixing model that reflects the physics of how light interacts with physical media, and ultimately the retina. The most common color mixing models are the additive primary colors and the subtractive primary colors. Red, yellow and blue are also commonly taught as primary colours, despite some criticism due to its lack of scientific basis.
A logo is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or to include the text of the name that it represents as in a wordmark.
CMF, a three letter abbreviation, may stand for:
RYB is a subtractive color model used in art and applied design in which red, yellow, and blue pigments are considered primary colors. Under traditional color theory, this set of primary colors was advocated by Moses Harris, Michel Eugène Chevreul, Johannes Itten and Josef Albers, and applied by countless artists and designers. The RYB color model underpinned the color curriculum of the Bauhaus, Ulm School of Design and numerous art and design schools that were influenced by the Bauhaus, including the IIT Institute of Design, Black Mountain College, Design Department Yale University, the Shillito Design School, Sydney, and Parsons School of Design, New York.
Dyeing is the application of dyes or pigments on textile materials such as fibers, yarns, and fabrics with the goal of achieving color with desired color fastness. Dyeing is normally done in a special solution containing dyes and particular chemical material. Dye molecules are fixed to the fiber by absorption, diffusion, or bonding with temperature and time being key controlling factors. The bond between the dye molecule and fiber may be strong or weak, depending on the dye used. Dyeing and printing are different applications; in printing, color is applied to a localized area with desired patterns. In dyeing, it is applied to the entire textile.
A graphic designer is a professional who practices the discipline of graphic design, either within companies or organizations or independently. They are professionals in design and visual communication, with their primary focus on transforming linguistic messages into graphic manifestations, whether tangible or intangible. They are responsible for planning, designing, projecting, and conveying messages or ideas through visual communication. Graphic design is one of the most in-demand professions with significant job opportunities, as it allows leveraging technological advancements and working online from anywhere in the world.
Automotive design is the process of developing the appearance of motor vehicles, including automobiles, motorcycles, trucks, buses, coaches, and vans.
Motion graphic design, also known as motion design, is a subset of graphic design which combines design with animation and/or filmmaking, video production, and filmic techniques. Examples include kinetic typography and graphics used in film and television opening sequences, and station identification logos of some television channels.
LMS, is a color space which represents the response of the three types of cones of the human eye, named for their responsivity (sensitivity) peaks at long, medium, and short wavelengths.
Visual design elements and principles describe fundamental ideas about the practice of visual design.
In classical mechanics, the Newton–Euler equations describe the combined translational and rotational dynamics of a rigid body.
Textile design, also known as textile geometry, is the creative and technical process by which thread or yarn fibers are interlaced to form a piece of cloth or fabric, which is subsequently printed upon or otherwise adorned. Textile design is further broken down into three major disciplines: printed textile design, woven textile design, and mixed media textile design. Each uses different methods to produce a fabric for variable uses and markets. Textile design as an industry is involved in other disciplines such as fashion, interior design, and fine arts.
Color motion picture film refers both to unexposed color photographic film in a format suitable for use in a motion picture camera, and to finished motion picture film, ready for use in a projector, which bears images in color.
An aircraft livery is a set of comprehensive insignia comprising color, graphic, and typographical identifiers which operators apply to their aircraft.
Visual brand language is the intentional use of design elements- such as shape, colour, materials, finish, typography and composition- to subliminally communicate a company's values and personality through imagery and design style. It is intended to create a first impression of the brand for the consumer. It is considered by some to be an essential part of gaining both a substantial customer base and work force. Successful visual brand language creates a memorable experience for the consumers, encouraging repeat businesses.
A color chart or color reference card is a flat, physical object that has many different color samples present. They can be available as a single-page chart, or in the form of swatchbooks or color-matching fans.
Color analysis, also known as personal color analysis (PCA), seasonal color analysis, or skin-tone matching, is a term often used within the cosmetics and fashion industry to describe a method of determining the colors of clothing and cosmetics that harmonize with the appearance of a person's skin complexion, eye color, and hair color for use in wardrobe planning and style consulting.
Color psychology is the study of colors and hues as a determinant of human behavior. Color influences perceptions that are not obvious, such as the taste of food. Colors have qualities that can cause certain emotions in people. How color influences individuals may differ depending on age, gender, and culture. Although color associations can vary contextually between cultures, color preference is thought to be relatively uniform across gender and race.
