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Headquarters | Ontario, Canada |
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CEO | Harleen Kaur |
Key people | Sukh Singh (CTO) |
URL | ground |
Launched | January 15, 2020 |
Ground News is a Canadian news aggregation service founded by Harleen Kaur and Sukh Singh in 2020. It functions as a news aggregator with an emphasis on eliminating political blind spots of its readers.
Ground News was co-founded on January 15, 2020 by siblings Sukh Singh and Harleen Kaur, the latter of whom was a former engineer at NASA. [1] [2] [3] Kaur and Singh are CEO and CTO respectively. [2] The company states that it is staffed by 18 "media outsiders" and is headquartered in Ontario, Canada. [4]
The goal of the service is to counteract media bias by displaying news events with sources from across the political spectrum. [5] When a story is selected on Ground News, the user will see several outlets that have reported on the story labeled by their political leaning. [2] Ground News follows a freemium model [6] which allows users to view news as a guest, with a free account, or with a paid account. [2]
The service marks every news source with a bias rating on the left–right political spectrum. While the bias ratings can be accessed with a free account, Ground News also provides factuality ratings behind a paywall. [6] Both these ratings are averaged out from the ratings of three companies: AllSides, Media Bias/Fact Check, and Ad Fontes Media, who each have their own methods for determining factuality and bias. [7] [8] As examples, Ground News uses this method to rate CNN as "left-leaning", the Associated Press as "center", and Fox News as "right-leaning". [9]
Ground News creates a weekly "blindspot" report, highlighting stories that received little to no coverage from one side of the political spectrum. Ground News uses natural language processing algorithms to identify related news stories, including ones that use differing vocabulary. [2] [8]
Promotion of Ground News heavily relies on social media marketing through sponsorship of YouTubers. Martina di Licosa of the Columbia Journalism Review noted that these promoters span political beliefs, from left-wing commentator Adam Conover to a far-right commentator known for tweeting antisemitic and anti-LGBTQ content. [7]
A 2024 study by political scientist Curtis Bram reviewed the blindspot's capability to reduce political polarization, concluding that 'addressing "Blindspots" through this non-confrontational, information-sharing approach may be a promising method to mitigate polarization.' [10] The Columbia Journalism Review criticized Ground News' automated system of aggregation and its paywalls on factuality ratings. [7] College & Research Libraries News reviewed the service to be "useful to anyone wanting to examine ideological bias in the news or evaluate the factuality of a source. However, some might find the free features limiting and get quickly frustrated by features that are locked behind a paywall." [1]