Gujarat Tea Processors & Packers Ltd

Last updated

Wagh Bakri tea group
Company type Private
Industry Food and beverages
Founded1915;110 years ago (1915) (Ahmedabad) as Gujarat Tea Processors & Packers Ltd
Founder Narandas Desai
Successor Wagh Bakri Tea Group
Headquarters Ahmedabad, Gujarat, India
Key people
  • Piyush Desai, chairman & managing director
  • Parag Desai, executive director
ProductsTea, flavored tea
Number of employees
1,000–5,000
Website www.waghbakritea.com

Gujarat Tea Processors & Packers Ltd (d/b/a Wagh Bakri tea group) is an Indian multinational FMCG company, headquartered in Ahmedabad. It is best known for its Wagh Bakri brand of tea. The company was founded on September 22, 1980.

Contents

GTPPL is the third-largest packaged tea company in India. [1] It markets regular leaf, dust, and flavored tea under its major brand. GTPPL leads the market share in Gujarat at 70%, where its flagship brand 'Wagh Bakri' ranks 7th in the national market. [2] The company also offers other brands including Good Morning, Mili, and Navchetan. [3]

GTPPL-certified organic green tea bags and cartons are available for purchase across India. The company owns and operates fifteen tea lounges across the country. [4] Additionally, its products are sold in the US, Canada, the Middle East, Europe, Australia, New Zealand, Fiji, Malaysia and Singapore. Exports contributed to about 5% of the total sales of the company as of March 2021. [5]

History

1892 to 1915

In 1915, businessperson Narandas Desai returned to India after gaining experience in the tea business. Desai was responsible for tending to a tea garden in South Africa of felicitates. Upon his return to India, Desai created Gujarat Tea Depot Co., which was established soon after.

1934 to 1980

In 1934, the ‘Wagh Bakri’ brand was born. Before then, 'Wagh Bakri' was referred to as Gujarat Tea Depot Co. The company was renamed to Gujarat Tea Processors & Packers Ltd. Wagh is Gujarati for tiger, and Bakri is goat. Wagh (the tiger represents the upper class) and Bakri (the goat represents lower class) drinking tea from the same cup. It symbolizes harmony and shows how tea is a great leveler.

1998 to 2003

Gujarat Tea Processors & Packers Ltd launched the ‘Wagh Bakri’ Tea brand in Rajasthan, Madhya Pradesh, and other states in India.

2007 to 2009

It was between 2007 and 2009, when ‘Wagh Bakri’ Tea brand was launched in the states of Maharashtra, Delhi, Uttar Pradesh, and NCR (National Capital Region) India. The company also launched of a Tea Lounge under the brand name ‘Wagh Bakri Tea Lounge’ in Mumbai. Wagh Bakri Tea Lounge serves variety of flavored tea and snacks. Taking the lounge facility further, Wagh Bakri Tea Lounge was launched in Delhi.

2014

The company launched another Tea Lounge at Bharat Diamond Bourse in Mumbai, Maharashtra.

2023

On 23 October 2023, Parag Desai, executive director, passed away due to a brain haemorrhage caused by injuries sustained during a fall outside his house. [6]

Operations

The company processes and packs tea leaves from a tea factory located in Kheda District, Gujarat, India and has its head office based in Ahmedabad City, Gujarat. Packaged tea is distributed through a supply chain and a distributor network.[ citation needed ]

Awards

The Tea Group got an award named the Generational Legacy Award for Outstanding Contribution to the Indian Economy by Hurun India in October 2024. They were given by the Hurun India Family Business Awards in India. [7]

See also

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References

  1. ↑ "Wagh Bakri: The good blend". Forbes India. Retrieved 16 July 2019.
  2. ↑ Das, Sohini (2 January 2017). "Wagh Bakri plies the premium trail". Business Standard India. Retrieved 18 July 2021.
  3. ↑ Bureau, BW Online. "Wagh Bakri Eyeing 20 Pc Revenue Growth Next Fiscal". BW Businessworld. Retrieved 18 July 2021.{{cite web}}: |last= has generic name (help)
  4. ↑ "My Cup of Tea- Business News". www.businesstoday.in. Retrieved 16 July 2019.
  5. ↑ Bureau, BW Online. "Wagh Bakri Eyeing 20 Pc Revenue Growth Next Fiscal". BW Businessworld. Retrieved 18 July 2021.{{cite web}}: |last= has generic name (help)
  6. ↑ "Wagh Bakri scion dies of injury suffered in fall while dodging stray dogs". The Times of India. 24 October 2023. ISSN   0971-8257 . Retrieved 5 March 2024.
  7. ↑ shivampatel1 (30 October 2024). "Wagh Bakri Tea Group Honored with Prestigious Generational Legacy Award". adda247. Retrieved 5 November 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
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